Simplicity is the ultimate sophistication - I help brands to communicate with their customer by learning to see what other miss with a specialization in Cosmetics | Beauty | Hygiene sector. I founded FEED consulting to promote brand communication while offering a solid network of experts, doctors, learned institution and opinion leaders: I create and develop online and off-line communication tools to clarify the scientific benefits of the active ingredient, of the product, and more generally, of the brand. I enjoy meeting new people and hearing new perspectives. Reach out if you want to talk to me about your brand. Domain Knowledge: ORAL CARE | SKINCARE | HEALTHCARE | WELLBEING | CLEAN BEAUTYINCLUSIVE BEAUTY For 20 years now, I have been ADVISING AND GUIDING BRANDS operating in cosmetics/beauty/hygiene in both pharmacy channels (Intibiome,Fluocaril, Parogencyl, Zendium, Regenerate), selective channels ( Shiseido) and mass channels(Dove, Signal) to help them EXPRESS COMPELLING BENEFITS, BOND WITH THEIR AUDIENCE, HEALTH PROFESSIONALS AND GENERAL PUBLIC, and build BRAND AWARENESS.Eleven years of cosmetic journalism gave me a taste for rigor, research and the capacity to establish a special relationship with the audience.With my understanding of skin biology and biochemistry, and ORAL CARE, I am in a position to LIAISE EFFICIENTLY BETWEEN THE R&D AND THE MARKETING TEAMS to clarify scientific data and set up efficient communication actions.I take MARKET MONITORING a step further by regularly attending conventions, conferences and readings of scientific papers that give me the opportunity to identify product trends and brands worldwide. I operate as a BUSINESS PARTNER to devise the relevant brand extensions in keeping with the DNA of the brand.To promote brand communication, I have built up a solid NETWORK OF EXPERTS, doctors, pharmacists, learned institutions and opinion leaders with whom I create and develop online and off-line communication tools to clarify THE SCIENTIFIC BENEFITS OF THE ACTIVE INGREDIENT, OF THE PRODUCT, and more generally, of the brand.Member of the Société Française de Cosmétologie (French Cosmetology Society) since 2002.Member of Cosmetic Executive Women since 2007