As a versatile executive leader and trusted advisor, I bring to the table an impressive record of success across diverse environments, spanning B2B, B2C, and e-Commerce landscapes, all underpinned by a robust digital marketing foundation. My career has been defined by a relentless drive to shape business strategy, spearhead growth initiatives, and venture into new business endeavors to address market needs while fortifying market profile and penetration.Throughout my journey, I've honed the art of cultivating new and nurturing existing executive-level relationships, consistently identifying opportunities for partnership that yield mutually beneficial outcomes. My leadership style is grounded in respect, motivation, and support, where I lead by example and serve as a thought partner to foster environments that welcome collaboration and novel ideas, ultimately driving process improvements, efficiency gains, innovation, and tangible results.In my current roles as the New Business Development Manager at Procell (by the Duracell company), I've been tasked with leveraging my deep understanding of Duracell's battery go-to-market strategy and experience in the hospitality sector to jumpstart revenue growth and market presence for a startup project within the Duracell ecosystem-a Software-as-a-Service (SaaS) platform focused on facilities management.Prior to this, as the Canadian Business Manager at Procell, I played a pivotal role in establishing and expanding Procell's foothold in the Canadian B2B space. Managing a $10M P&L and a portfolio of 25 accounts across various verticals. I drove significant business growth, expanded market share, and elevated brand awareness for the Procell brand.My tenure at Henkel as a National Account Manager cemented my expertise in account management where I successfully developed and executed strategies to expand brands within the category, securing signficant revenue growth amidst a declining market.Beyond my professional endeavors, I am deeply engaged in community and industry initiatives, serving as a board member for the Canadian Office Products Association, participating in the Network of Executive Women, and volunteering at Armaugh House.Armed with a Master's degree in Communications and an Honours Bachelor's degree in Commerce, I am committed to ongoing learning and development, as evidenced by my pursuit of certifications and training in applied corporate responsibility and effective presentations.