Product Acquisition:North America Retail Payments -- Credit Card Acquisition (July 2024 - Present)Unsecured Lending -- Personal Lending Acquisition (Jan 2024 - June 2024)Risk Analytics: Small Business Risk -- Small Business Operational Risk (July 2023 - Dec 2024)

• Project Leadership: led the development of a comprehensive U.S. market entry strategy for the company’s healthcare division, including detailed brand positioning, a projected three-year revenue forecast, and a step-by-step implementation plan.• Marketing Optimization: leveraged in-depth market research to expand marketing channels, significantly improving brand visibility and customer engagement through more targeted digital marketing efforts.

- Analyzed and organized large dataset from backend database; presented product KPIs, metrics data and financial information to stakeholders, delivering actionable insights and concise explanations of business drivers.- Coordinated statistical data analysis, manipulation, and information flow by developing and implementing statistical models including Excel dashboards and KPI models to assess and improve current market strategy.

• Provided administrative leadership across cross-functional departments, streamlining workflows through effective document management and coordination of team meetings.• Led and facilitated the team’s meetings across Canada, engaging thousands of student attendees, and delivering key insights to senior leadership while ensuring accurate documentation of discussions.

• Led the development and execution of social media strategies that were implemented by district managers, while successfully persuading over 80% of the investment portfolios to adopt these digital solutions, demonstrating strong communication and business skills.• Spearheaded the creation of digital content across platforms such as Facebook, YouTube, and LinkedIn, enhancing the company’s outreach to potential clients.

• Creative Leadership: took ownership of video production and marketing content, demonstrating strong storytelling skills and video editing proficiency to create content that aligned with clients' strategies, reinforced brand identities, and achieved key promotional objectives. • Audience Growth Leadership: led content creation that drove significant audience engagement, contributing to the growth of the companies’ YouTube channels and increasing subscriber numbers.