Catherine Jacques Email and Phone Number

- Responsible for the planning and delivery of Abbeyfield’s internal and external communications strategy in line with corporate priorities. - Manage the communications for ongoing transformational change projects. - Set up a programme of leadership events and awards to drive business performance, improve employee engagement and encourage behaviour change and a culture shift.- Manage the delivery of annual marketing campaigns to generate content for multi-platform use to drive increased customer engagement, conversions and attract media attention.- Responsible for the PR strategy, reputation management and crisis communications.- Develop and lead on public affairs and advocacy strategy, including a campaign that garnered local and national coverage and nearly 30 MP visits to our services.- Manage the communications and promotion for Abbeyfield-sponsored All-Party Parliamentary Group Inquiry which will culminate in the production of a report for government.

Developed integrated campaign plans aimed at generating awareness and driving applications and conversion for university undergraduate and postgraduate programmes.

- Responsible for developing multi-channel brand awareness, lead generation and customer acquisition campaigns from strategy and planning through to delivery.- Developed robust market analysis and qualitative and quantitative research to inform activity.- Developed a successful lead generation and awareness building campaign which had a reach of nearly 1.5m with minimal spend and delivered hundreds of strong leads for the sales team.- Managed campaign tracking and delivered regular evaluation reports against KPIs using Salesforce CRM.- Managed digital channels including website, email, organic and paid social media, SEO, mobile and display ads, video production, Google Analytics and Google Ads PPC. - Project managed the implementation of the organisation’s new website.

- Managed the delivery of integrated marketing and communications campaigns in a complex, multi-stakeholder environment.- Partnered with advertising and media agencies to deliver effective creative and plan media for digital, social, print, outdoor, TV, film, radio, press, ambient and direct mail.- Managed budgets of over £1m and monthly forecasting process.involved in driver and cyclist safety tips behaviour change campaign from briefing, creative and strategic development, through to launch. Take up of safety tips by both parties increased by 10% in the first burst. Achieved the Twitter campaign target of 50,000 followers six weeks early.

Implemented marketing strategies across Home & Gift event portfolio for visitor promotion, lead generation and sponsorship opportunities.

Developed and implemented internal communications strategy and corporate charity and volunteering policies. Project-managed the delivery of a new SharePoint intranet.

Corporate communications and fundraising.