Specializing in code-compliant decks, flood-resistant construction, and technical marketing for wood products and construction

• Minimized market impacts from New Design Values for Visually Graded Southern Pine Lumber by developing technical design aids, spearheading communications plan and building partnerships with key customer groups• Directed engineered and framing marketing program to promote Southern Pine lumber in structural applications. Examples include: o Capitalized on enhanced customer relationships with high production builders to build more raised wood floor foundationso Convinced developer of a large multi-family project to switch to Southern Pine finger-jointed studs, resulting in a $350,000 sale for an SFPA member• Developed and published technical marketing content, such as span tables or design and use guides, in both printed and electronic formatso Most recent accomplishment is the complete reorganization and content development of SFPA’s Pressure-Treated Southern Pine brochure from a specifier and user perspective• Educated customers about the proper use, design, and specification of wood products and construction• Developed comprehensive grant proposals by coordinating the work of more than a dozen staff plus members from three associations• Managed the awarded grants, including oversight of contracted work• Administered up to $4.5 million marketing budget developed in cooperation with member companies• Reported to and advised the SFPA Board of Directors• Represented SFPA and its members on numerous industry committees

• Developed market information and investigated competing industries to help customers compete in nonresidential construction• Analyzed code requirements and performed engineering calculations • Tested products to failure

• Published research papers on the strength and fire endurance of glulams