Catherine Karam Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

⦁ Analysing business trends to ensure disruptive and innovative campaigns in addition to 360° brand communication coverage;⦁ Responsible for growing the advised portfolio in +110% YoY;⦁ Indirect management of new Account Executives and Traffickers - based on being the most senior executive in the area and with the greatest knowledge of the processes;⦁ Identify and pursue portfolio opportunities, prioritize clients/agencies, handle objections to achieve goals;• Responsible for the development of the designated advised portfolio, through the sale and delivery of Advertising campaigns and special Branding, Consideration and Performance projects;• Client facing aiming to maximize business goals and industries growth;• Build deep knowledge and relationships with clients/agencies, basing campaigns on client information, lessons learned from past campaigns, category insights within Mercado Livre and propose disruptive solutions listening to special needs;• Conduct consultative selling - building projects focused on achieving each client's business goals;• Manage multiple simultaneous special projects through a very dynamic area;• Use and develop project management and organization skills;• Actively coordinate projects with related areas and stakeholders (Insights; Business Operations; Marketing; S&OP & Market Place);• Responsible for conduct weekly Salesforce Sales Pipeline & Forecast accurate and with ownership of your portfolio;• Connect with agencies, sellers, Sales & Marketing Team and Directors.

• Responsible for the development of the designated advised portfolio, through the sale and delivery of Advertising campaigns and special Branding, Consideration and Performance projects;• Client facing aiming to maximizing business goals and industries growth;• Build deep knowledge and relationships with clients/agencies, basing campaigns on client information, lessons learned from past campaigns, category insights within Mercado Livre and propose disruptive solutions listening to special needs;• Conduct consultative selling - building projects focused on achieving each client's business goals;• Manage multiple simultaneous special projects through a very dynamic area;• Use and develop project management and organization skills;• Actively coordinate projects with related areas and stakeholders (Insights; Business Operations; Marketing; S&OP & Market Place);• Responsible for conduct weekly Salesforce Sales Pipeline & Forecast accurate and with ownership of your portfolio;• Connect with agencies, sellers, Sales & Marketing Team and Directors.

• Leader in the development of eCommerce of Bricks and Clicks (on and offline stores), having the challenge of drive as an industry their growth;• Responsible for making conversion and media strategic pillars for increasing sales / Sell Out of retail;• Responsible for monitoring the launches on the retail website, through weekly tracking’s;• Leader in the execution of Omni Channel and O2O strategies (online to offline) with retailers, in order to test new business models;• Responsible for structuring Sell Out actions for the channel, as well as approving the investment for this with Trade Offline and the leadership;• Responsible for structuring and presenting reports regarding the results of Brick and Clicks retails for the leadership;• Support in structuring campaigns aimed at the construction of 1st party Data, placing the shopper as the center of every operation;• Leader in structuring and launching a recurrence club in partnership with a supplier, this time concentrating the entire Johnson portfolio in one place, including the possibility of CRM-connected activations and the E2E vision of shopper's journey;• Leader in the development of a tool kit specifically aimed at B2B retailers, facilitating the navigation of channel consumers and increasing Sell Out;• Focal Point of retails in the company's Test & Learn strategies, such as the creation of bundles that combine various products in order to deliver ready-made solutions for consumers.

São Paulo, Brasil

• Participation in the launch of Amazon's eCommerce related to the consumables market, providing the inputs and content needed as an industry to provide good shopper experience;• Leadership in the construction and launch of a platform for the recurring purchase (subscription) of Baby products, called eBaby Home;• Participation in the construction of Sell Out actions based on the particularity of each retail;• Leader in the industry and retail connection, ensuring the execution of brand content perfectly, instore visibility communicating campaigns and offers, availability and product mix;• Support in the management of a partner agency, ensuring excellence in delivery and execution on time;• Participation in the structuring and presentation of media campaigns for the retailers, being responsible for ensuring the execution of plans in a strategic way and increasing sales;• Leader in structuring tracking’s and monitoring monthly sales, contributing with insights and opportunities by retail;• Support in the structuring and negotiating Black Friday process with pure player eCommerce retailers, ensuring aggressive mechanics, as well as visibility and qualified traffic targeting;• Leader in the construction of a Hotsite in partnership with a supplier, which aimed to collect leads and data from consumers in order to build a qualified base of people interested in Johnson & Johnson brands;• Responsible for mapping the media calendar in order to identify possible opportunities for eCommerce, aiming to increase the Sell Out of the channel through an End to End strategy

São Paulo, São Paulo, Brasil

• Structuring of 3 Tracking’s of the coverage of targets for the sales team;• Crossing 4 reports in a single Dashboard in Tableau for the Transfer Pharma team, bringing agility in analysis and visibility to the Board;• Presentation of new tools and performance results for 40 representatives, in 4 forums;• Training of the "Visit" functionality on the Veeva platform for the 100 representatives of the Professional Demand and Beauty Advisor team;• Structuring of Solar targets for the Transfer team;• Restructuring analysis for Professional Demand and Beauty Advisor teams, generating relocation of headcounts and resources;• Support in market analysis of brands, aiming at increasing Mix and distribution;• Apportionment of Solar Promo level for the Transfer Pharma team for summer 2018/2019;• Management of Pharma Link and Veeva platforms, responsible for the control of orders trafficked by Transfer and launches of visits in doctors;• Development of studies based on the knowledge of the Dermocosmetics market and behavior of the main players, in order to revisit capillarity strategies and resource allocation;• Development of the Beauty Advisor Mine Map, store by store, with the objective of identifying opportunities for sales growth, based on competitive analysis, resulting in panel restructuring;• Contribution with insights in the presentations of Sales Staff / Board, which generated action plans.

• Preparation of commercial proposals to customers;• Led a Cash Flow Consulting throughout the process;• Supported the recruitment process as a recruiter in group dynamics• Participation in benchmarking and meetings, aiming at improvements in the internal management of the company;• Study of Google's Analytics tool, for a better knowledge of the target audience of the company;• Prospecting customers via website, to participate in events and inclusion in database• Creation of logos and images in Corel Draw.

São Paulo, São Paulo, Brasil