I led the project to design, build and launch a new website for the URC. One of the main aims of the new site was to make content easier to find and understand, and to make the site easier to navigate. This involved understanding the audience and their needs, working with stakeholders to understand what they wanted to achieve online, and using signposting (UX), clear writing, and calls to action to bring the two together. You can compare the two websites below:https://urc.org.uk/ https://urcarchive.org.uk/ The structure of content on the old website was based on teams and departments within the URC. As it was unclear what each team did or was responsible for, one of the big challenges when writing the information architecture for the website was to come up with a structure the user would understand and find easier to use. Content arranged by teams and departments was replaced with content structured according to user needs with clearer signposting and a more flexible homepage. Another challenge was the over-reliance on PDFs for making content available online on the old website, which causes accessibility issues and problems with SEO. Where possible, I worked to translate the content of PDFs into web pages. For example, on the new website fuel rates for church-owned cars is available as an at-a-glance web page and with the option for the user to download the PDF: https://urc.org.uk/your-church/guidance-support-for-churches-synods/church-finance/church-owned-cars/The final result, if you can ever use that phrase when it comes to digital, is a much cleaner website that's a lot easier for the user to navigate, engage with and find the content they're looking for.To ensure the new website continues to follow digital best practices, I meet regularly with colleagues to look at website statistics and review what has worked well and not so well.

I have worked as a freelance digital content consultant for a number of organisations.I'm a regular freelancer for Scope helping research and write digital content on a number subjects ranging from advice on how to help your disabled child sleep to finding the right smart home technology for you. I have also helped build some of this web content in Sitecore. You can see a few examples of my work in the links below.I have recently freelanced for the NGO Action Against Hunger helping to update its website, write social media posts and broadcast emails using Mailchimp.From June 2018 to March 2019, I worked for the Voice of the Listener & Viewer leading the project to review, redesign and relaunch its outdated website. I used UX research and Google Analytics to review their old website and to decide what the new website should deliver for the user and the organisation. I put the task of rebuilding and running the new website out to tender and shortlisted the provider. I helped build and launch site in 2019. https://www.vlv.org.uk

I liaised with stakeholders and residents, produced Google Analytics reports, wrote the content and carried out UX for the council's new website. I used Drupal to produce and build several sections of Barking and Dagenham Council's newly launched beta website. The sections I worked on were Bins and recycling; Births, marriages, death and nationality; Environmental health; Parks and recreation; Community safety and crime (links below).

My initial role was working on Islington Council's online business portal focusing on content for commercial waste and business rates. I then worked on writing, editing and redesigning content for the launch of the council's new resident-focused website ensuring the libraries, heritage and art section put user needs first by making opening hours, facilities and events easy to find and accessible. I was then tasked with redesigning, editing and building the About the Council, residential recycling and rubbish, and business licenses sections. Throughout my time at Islington Council, I worked closely with multiple stakeholders and the digital development team to ensure business goals were translated into digital goals that put user experience and engagement first.

I was employed to lead on the project to redevelop and launch a new website for the organisation. This involved in using Google Analytics to evaluate and assess content on the current site; working with stakeholders across the organisation to gauge vital content; working with the design agency to develop a new and improved information architecture for the site. I also researched and wrote content for the site and ensured it was more digital-friendly and SEO accessible.

I was employed to help run social media campaign for the DEC's Ebola Crisis Appeal. My job involved liaising with member agencies to organise content - photos, graphics, articles and video footage that the DEC could use to promote its own appeal and also share with news channels like the BBC to help them inform the UK public of the members' work to help prevent the spread of Ebola in West Africa. I also managed the digital volunteers who worked for the DEC during the height of the online appeal ensuring they knew what was expected of them, they knew how the DEC systems worked and checking their social media updates for sensitivity and accuracy.

I led on digital strategy and content for the Walk In Her Shoes, International Women's Day and the #WithSyria campaigns - and I was responsible for the day-to-day update of the website.I also led on social media strategy and successfully integrated social media with the website. Whilst in post, CARE's Facebook 'likes' grew from 14,000 to more than 20,000 and its twitter following increased from 7k to 8k.

In 2012 there was a global broadcast (70 countries in total) of eight documentaries asking why poverty existed in the 21st Century. I single-handedly developed and implemented the project’s social media strategy using mainly Facebook and Twitter to encourage people to watch the films and take part in a global debate about poverty. Working with international broadcasters, designers and translators, I was able to commission multilingual content to help ensure the Why Poverty? debate had a truly global reach. This resulted in a Twitter reach of 35 million and 6,000 likes on Facebook in the first three weeks of the broadcasts. With my background in international development, I wrote, commissioned and edited articles for the website, keeping it current to attract more viewings of the films and visits to the website.What had begun as a three-month contract was extended to a year due to the successful use of social media to promote the project and encourage the global audience to watch and engage in the debate well after the broadcast period. One example of an important, post-broadcast social media activity was when Prince George was born and I tweeted the question ‘What if Prince George had been born in Sierra Leone?’ linking to the documentary ‘Welcome to the World’ that looks at how your chances in life are affected by where you are born: http://www.whypoverty.net/video/welcome-to-the-world/. The tweet was picked up by Salon.com and the video and an article asking the same question appeared on its website: http://www.salon.com/2013/07/24/prince_george_is_lucky_he_wasnt_born_in_sierra_leone_partner/

I led on the commissioning, scheduling, editing and writing of digital content ensuring it reflected the organisation's communications strategy. I also led the organisation's online emergency appeals - launching more than 37 appeals.I was responsible for creating and implementing the digital strategy for Christian Aid Week, working with stakeholders from across the organisation to ensure the project was launched on time and to budget. The effectiveness of the social media campaign I developed for Christian Aid Week 2012 resulted in 5% of all online donations coming from Facebook alone. I championed the uptake and use of social media across the organisation and ensured social media was integrated into Christian Aid’s website. I assisted in managing a team of digital editors. While in this position I also acted up as Digital Content Manager for more than a year.

Edited and updated copy, images and photos for the Christian Aid website and was responsible for running Christian Aid Connect, an online community platform.While in this post I launched my first ever emergency online appeal for the organisation in response to the Indian Ocean Tsunami. This involved me being the first person in the office when it was closed for the festive season, writing and sourcing images for the appeal and hand-coding the donation mechanism so that people could donate safely online. As a result, Christian Aid was one of the first UK NGOs to launch an appeal in response to this emergency. The online appeal raised more than £1 million.

Provided admin support for a large online and offline publishing team.

Provided admin and support to the PR team working on the project. Assisted with writing press releases and dealing with enquiries from journalists.

Provided admin support for a charity for adults with learning difficulties. I learned HTML and built the charity’s first website.

Commissioned and edited content for a series of business directories and year books.