As Marketing Manager at LODEN Hospitality, I orchestrate strategic marketing campaigns to amplify brand recognition and drive revenue growth across our boutique hotel portfolio. Through meticulous digital strategies and collaborative efforts, I've achieved significant success, including six-figure sales within six months of launching cross-property newsletters. My proactive management of email marketing involves overseeing automated flows and refining customer funnels across diverse platforms. Moreover, I serve as the brand ambassador, ensuring consistent brand representation across all properties, both online and on-site. Committed to upholding brand integrity and fostering meaningful guest relationships, I aim to deliver measurable results while maintaining a strong focus on guest satisfaction.

Vert & Vogue is a New York Times recognized contemporary clothing boutique, and certified B Corp, with a growing online and brick and mortar presence. Established in 2008, Vert & Vogue is known for its stand out independent designer collection and high touch service including personal styling, in-store appointments, and at home approval box program.As a visionary C-suite executive, I harness the collective talent of my freelance and in-house team to consistently create and deliver extraordinary experiences. From curating our collection to driving digital marketing strategies, optimizing our website, and orchestrating captivating in-store events, I ensure that every touchpoint reflects our brand's essence and inspires our audience. With a meticulous eye for detail and a strategic mindset, I lead and align our team to surpass expectations and leave a lasting impact on our customers. Together, we elevate our brand and cultivate meaningful connections, driving growth and success in the market.Key Achievements:• Spearheaded and executed a comprehensive website overhaul and relaunch in 2022, driving an impressive 25% increase in conversion rate and a remarkable 44% growth in repeat customer rate.• Strategically orchestrated a 2022 brand positioning initiative, driving customer buy-in for newly packaged services and achieving an impressive 2x-5x increase in ATV.• Orchestrated and executed cross-functional project management for high-impact marketing campaigns, driving over 50% of total online sales.

Led end-to-end development and implementation of new product lifecycle process, improving efficiency and deliverable quality through standardized photography, streamlined uploads, and enhanced product descriptions. Achieved exceptional Instagram growth, increasing followers from 1k to 10k by implementing a dynamic social media content strategy utilizing early video adoption, styling features, and interactive behind-the-scenes content.

Developed expertise in vendor management, trend research, team leadership, customer relationship management, and purchasing. Managed relationships with 50+ vendors. Researched fashion trends and designers, curated products aligning with store values and target market. Led a team of 5 sales associates, setting goals, reinforcing values, and facilitating meetings. Utilized CRM systems to drive customer loyalty and brand awareness. Curated annual collections within a six-figure budget, optimizing based on sales, demand, customer feedback, and profit margin.

Maintained brand integrity in all areas of visual display including product placement, wall/fixture layout, mannequins, windows, and lightingProvided on the floor coaching to associates, guaranteeing consistency with brand direction and expectationsTracking key performance indicators and field merchandise reporting, including top 10 sellers, to drive business