Catherine Lacroix Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

The Grey Group is a global advertising and marketing agency. Grey's award-winning work resonates in popular culture and creates lasting consumer connections. Working on the Volvo brand, I was responsible for the following:• Assisting in the creative development process by managing vendors as well as creative and production departments • Responsible for project management and meeting day-to-day client needs• Leading weekly status meetings with internal teams and clients• Maintaining budget and billing responsibilities• Ensuring all advertising requirements are met for retailers across Canada

Toronto, Canada Area

Abacus is a digital marketing agency that merges creative, media and data to scale for a mobile-first world. As an award-winning group of veteran performance marketers and content specialists, Abacus assists with the growth of start-ups and helps big brands solve big marketing challenges. In my role as an Account Coordinator I was responsible for the following:• Coordinating and executing general/miscellaneous requests in the daily running of the account• Documenting all client and agency meetings in a timely manner• Managing day-to-day financial requirements including coordination of billings, budgets & dockets• Coordinating with media and other partners to meet all element requests and ensure all ad material is distributed accurately and on-time• Adhering to the production process, budgets and timelines, including coordination of meetings, copy revisions and approvals, estimate approvals, and work-back schedules

Toronto, Canada Area

trevor//peter is an independent creative agency known for working with industry-leading lifestyle and culture brands. The agency is a collective of fun-loving, multi-talented, experience-driven people who believe brands should offer more to their customers than just products. As an XM Account Coordinator, I was responsible for:• Managed and developed event/program timelines, schedules and contingency plans.• Served as main point of contact for vendors and clients.• Procured and led program/event elements such as staffing, supplier sourcing, venue selection,contract negotiations, reporting and on-site management.• Managed and reconciled budgets up to $170,000.• Executed events with over 450 attendees.

Toronto, On

trevor//peter is an independent creative agency known for working with industry-leading lifestyle and culture brands. The agency is a collective of fun-loving, multi-talented, experience-driven people who believe brands should offer more to their customers than just products. As a Client Service Marketing Intern, I was responsible for:• Assisting client service, experiential marketing, and operations departments• Creating workback schedules, budgets, social reports and presentation decks• Sourcing a variety of venues, suppliers and vendors for client events• Providing on-site support at events including Nike’s Air Max Day, Mionetto x Cioccolato pop-up and Rogers conference, sponsored by Huawei

Toronto, On

TritonWear aims to give coaches and athletes the right tools and resources to make better decisions in their training. Sports are becoming more data-driven, and TritonWear is championing this change by providing accurate metrics and analytics tools that have never before been seen in the industry. As a Sales & Marketing Intern, I was responsible for:• Collecting and documenting critical information for marketing and sales interactions to create target and prospect lists• Ensuring data for leads, prospects, opportunities and accounts in Salesforce were accurate and up to date• Creating marketing content for platforms such as Facebook, Twitter, Instagram & LinkedIn• Leveraging social media platforms to engage with prospects, influencers and followers

Rosseau, On

The CEO (Challenge, Experience, Opportunity) program focuses on teaching vital leadership abilities that high school students must possess in order to become the CEO of their own lives. Throughout this 4-week program, it was my responsibility to help these students with the development of personal skills and leadership abilities. As a leader for this program, I worked alongside Eagle’s Flight, an innovative leader in the development and delivery of practical training programs for the global business community. The workshops and experiential programs offered by Eagle’s Flight and Muskoka Woods are specifically designed to help the students grow in their leadership development. This position allowed me to:• Lead 80 students through a month-long Ontario high school accredited session which focused on leadership • Help these students with the development of personal skills and leadership abilities needed to become the CEOs of their own lives • Facilitate leadership and team building activities, which emphasized communication, self-awareness, empathy and leadership• Coordinate and guide a four-day camping trip to Algonquin Park where students engaged in extensive canoeing and survival skills training

University Of Guelph

Comprised of 27 students, the University of Guelph Marketing Society (UGMS) aims to bring a higher level of engagement and interaction within Marketing Management students through events, networking, and educating. This position allowed me to:• Manage relationships with alumni in order to include them in our events• Create an Alumni Profile Page featured on the society’s website demonstrating the possibilities upon graduation • Collaborate in the planning and organizing of social and educational alumni events • Enhance my advertising and marketing skills by promoting the society’s events to our membership

University Of Guelph

Comprised of nineteen students, the Marketing Society aims to bring a higher level of engagement and interaction within Marketing Management students through events, networking and educating. As a brand ambassador it is my responsibility to promote the society's events, work within a team, and present many class talks. This opportunity has allowed me to:• Enhance my advertising and marketing skills by promoting the society’s events • Strengthen my public speaking abilities by presenting multiple class talks in front of 500 students• Participate in the management of planning and execution of student events • Support and assist other team members to ensure optimal success• Apply crucial business skills such as networking, time management, and strategic thinking

Toronto, On

J-Force is an in-game promotions team consisting of sixteen members who execute sponsorship fulfillment activation at every Toronto Blue Jays home game. It is J-Force’s responsibility to enhance the audience’s game experience by maximizing fan engagement through promotions, giveaways and fan interaction. Through this position I have developed the following skills:• Acquired further understanding of the logistics of sponsorship opportunities through brand partnerships• Improved adaptability in time sensitive scenarios • Maintained a high energy disposition for large crowds throughout the games • Developed my assertiveness and interpersonal skills through my interactions with fans

Post-Graduate Certificate, Sport & Event Marketing

Graduated with Honours.

Bachelor Of Commerce - Bcom, Marketing Management

Activities and Societies: The University of Guelph Dance Pak, University of Guelph Marketing SocietyGraduated with Honours.

Bachelor Of Commerce (B.Com.), Marketing

International Exchange Program

High School, Bilingual Honours Student.

Activities and Societies: Volleyball Team (MVP in 2012), Basketball Team