Lane Consulting offers organizations strategic and innovative consulting services. We understand the challenges facing today’s healthcare organizations. Our consultants have the knowledge, experience and dedication to position your organization as a market leader in the healthcare industry.Whether you are a health plan, hospital, integrated delivery network or a service provider, we have the ability to develop strategies that will allow you to exceed your organization's goals and objectives.

 Supervised in-house team of consumer marketers and creative services tasked with creating marketing and communications campaigns that activated and engaged individuals in well-being programs. Oversaw campaign planning, e-marketing, presence marketing, creative development and execution, and client services. Managed budgets and monitored expenses with a focus on cost savings. Played a key role in winning new business by participating in the RFP/bid process, pitches, and best-and-final presentations, and by delivering an onsite walking tour experience to showcase consumer engagement as a Healthways differentiator. Optimized cost savings by partnering with several vendors to supplement and deliver work products (print vendors, free-lance writers and designers and e-mail automation).  Gathered and shared best practices with Sales, Account Management, Finance and Product Management to maximize efficiency and ensure high-quality execution. Partnered with CMO to lead and organize the annual Go-to-Market event for the 300-member sales and account management teams; hosted special guest/motivational speakers, sales professionals and current customers to boost morale, train staff, execute sales role-playing scenarios, share strategies and engage in networking activities. Developed a satisfaction survey for both internal and external customers and secured a 4/5 overall (very satisfied) rating year over year.

 Directed a comprehensive marketing services team, which was responsible for marketing communications and campaign planning, sales support, e-marketing, presence marketing (trade shows and special events). Partnered with business unit leaders to develop an annual marketing plan that supported their growth and client retention strategies. Oversaw development of all corporate marketing promotions and materials, including responsibility for the award-winning corporate website (Healthways.com). Coached and developed the marketing services team to advance their knowledge, skills and abilities.

 Served as marketing lead for pharmacy benefits manager partner (Medco), assisting with the marketing promotion of a joint product, Optimal Health, in the employer and health plan markets. Led a content development initiative for rebranding Healthways.com. Launched multimedia campaign to establish the Healthways Center for Health Research that included establishing the brand identity, developing a high-impact direct mail piece, creating a dedicated landing page and print advertising, coordinating a live webcast, placing online ads, and building internal awareness. Built and directed the company’s first internal communications initiative, which included planning and facilitating quarterly town hall meetings, planning and facilitating annual kick-off meetings, and formalizing the internal announcements process. Supported various in-market health plan initiatives, which included: Creating a special marketing piece for the Hawaii Medical Service Association to present to the state legislature.  Conducting member focus groups for BlueCross BlueShield Minnesota and HealthSpring, using footage to create a promotional video for the health plans. Developing Cigna’s suite of asthma materials for members. Served as marketing lead for the company’s hospital line of business and supported sales for this channel, including collateral development and ad placements.  Worked directly with hospital program directors to build in-market plans and earn recognition as a diabetes center of excellence.

• Built and delivered on-site customer training while offering software deployment consulting.• Provided written and verbal guidance directing effective use of Aspect Software solutions.• Facilitated software training courses with customer satisfaction ratings in excess of 9.5 (out of 10).

• Managed a team of 8 marketing specialists and 2 data entry specialist who work directly with the hospital client and data entry team while monitoring performance to drive productivity.• Assisted management team on sales and client retention strategies.• Interfaced with marketing managers to ensure effective and efficient marketing communications services and educational delivery. • Organized and led training for the specialists to sustain relevance.• Managed client satisfaction to drive retention.• Partnered directly with sales, creative services and finance/accounting.• Led the training program on the software system for all market specialists in the company.