Catherine Lauer Email & Phone Number

Texas, United States

Rockwall, Texas, United States

Rockwall, Texas, United States

Responsible for developing and implementing effective marketing strategies that drive business growth. Support product promotion through various channels, collaborating closely with sales teams to optimize results. Ensure consistent messaging and brand identity across all channels. Analyze marketing campaigns to continuously refine and enhance our marketing strategies. Staying updated with industry trends to drive the success of our marketing initiatives and maintain a competitive edge while managing several projects to achieve the successful implementation of strategies across several departments.• Conduct market research to understand target markets, customer needs, and competition in the plumbing & HVAC industry.• Assist in developing and implementing marketing strategies for building products.• Support product promotion through various channels and marketing materials.• Collaborate with sales teams by providing marketing materials and product information.• Create marketing communication through various channels, both online and offline.• Monitor and respond to online reviews and comments online and via social media channels.• Analyze marketing campaigns and generate reports for data-driven decision-making.• Project Management for marketing initiatives and cross-functional teams as needed. • Maintain brand consistency and adhere to brand guidelines.• Stay updated with industry trends.

Rockwall, Texas, United States

Manage the promotional flyer process, new product launches, events and trade shows, print and digital campaigns, and email and social media content. Also responsible for trade journal insertions, creating short and long-form content, and communicating regularly with the internal and sales teams. Also assist in monitoring and responding to online reviews and comments on the website, Google Reviews, and social media channels.• Plan, coordinate, and manage the promotional flyer process.• Work cross-functionally with product management and sales to successfully launch new products.• Plan, coordinate, and manage tradeshows, trade association meetings, and other events as needed.• Manage point-of-sales materials, merchandising, literature, and other communications materials.• Manage short and long-form content.• Manage internal communications and all customer-facing communications.

Rockwall, Texas, United States

Responsible for supporting the efforts of the channel marketing team to carry out marketing campaigns, organize marketing communications, monitor programs, research market trends, and compile reports about consumer needs. · Assist with the development and execution of marketing plans, promotional fliers, product catalog, trade show signage, new product development requests, project management, and presentations.· Analyze data for trends, summarize takeaways, create regular reports, and disseminate to appropriate organization members.· Create timelines and calendars for key projects and ensure all cross-functional team members meet deadlines.· Support the maintenance of marketing communications and digital assets.· Use Adobe Creative Cloud software to create marketing and social media content as needed.· Communicate interdepartmentally to determine best practices, standards, and procedures for maintaining data and marketing initiatives.· Work interdepartmentally to gather, maintain, and analyze product data to ensure consistency in all marketing collateral and that product data is up-to-date.· Provide weekly updates of tasks and projects.· Maintain promotional materials inventory and monitor budget for items.· Proof promotional pieces for accuracy.· Support the maintenance of product content database and ensure accurate data.

Rockwall, Texas, United States

Responsible for developing and implementing effective marketing strategies that drive business growth. Support product promotion through various channels, collaborating closely with sales teams to optimize results. Ensure consistent messaging and brand identity across all channels. Analyze marketing campaigns to continuously refine and enhance our marketing strategies. Staying updated with industry trends to drive the success of our marketing initiatives and maintain a competitive edge while managing several projects to achieve the successful implementation of strategies across several departments.• Conduct market research to understand target markets, customer needs, and competition in the plumbing & HVAC industry.• Assist in developing and implementing marketing strategies for building products.• Support product promotion through various channels and marketing materials.• Collaborate with sales teams by providing marketing materials and product information.• Create marketing communication through various channels, both online and offline.• Monitor and respond to online reviews and comments online and via social media channels.• Analyze marketing campaigns and generate reports for data-driven decision-making.• Project Management for marketing initiatives and cross-functional teams as needed. • Maintain brand consistency and adhere to brand guidelines.• Stay updated with industry trends.• Monitor and respond to online reviews and comments online and via social media channels. • Analyze marketing campaigns & generate reports for data-driven decision-making. • Project Management for marketing initiatives and cross-functional teams as needed. • Maintain brand consistency and adhere to brand guidelines. • Stay updated with industry trends.• Create visually appealing print and digital collateral, including sales flyer.• Manage and coordinate trade show presence.• Proactively attend trade shows to explore new business opportunities and generate leads.

Rockwall, Texas, United States

Manage the promotional flyer process, new product launches, events and trade shows, print and digital campaigns, and email and social media content. Also responsible for trade journal insertions, creating short and long-form content, and communicating regularly with the internal and sales teams. Also, assist in monitoring and responding to online reviews and comments on the website, Google Reviews, and social media channels.• Plan, coordinate, and manage the promotional flyer process.• Work cross-functionally with product management and sales to successfully launch new products.• Plan, coordinate, and manage tradeshows, trade association meetings, and other events as needed.• Manage point-of-sales materials, merchandising, literature, and other communications materials.• Manage short and long-form content.• Manage internal communications and all customer-facing communications.

Rockwall, Texas, United States

Responsible for supporting the efforts of the channel marketing team to carry out marketing campaigns, organize marketing communications, monitor programs, research market trends, and compile reports about consumer needs. · Assist with the development and execution of marketing plans, promotional fliers, product catalog, trade show signage, new product development requests, project management, and presentations.· Analyze data for trends, summarize takeaways, create regular reports, and disseminate to appropriate organization members.· Create timelines and calendars for key projects and ensure all cross-functional team members meet deadlines.· Support the maintenance of marketing communications and digital assets.· Use Adobe Creative Cloud software to create marketing and social media content as needed.· Communicate interdepartmentally to determine best practices, standards, and procedures for maintaining data and marketing initiatives.· Work interdepartmentally to gather, maintain, and analyze product data to ensure consistency in all marketing collateral and that product data is up-to-date.· Maintain promotional materials inventory and monitor budget for items.· Proof promotional pieces for accuracy.· Support the maintenance of product content database and ensure accurate data.

Public relations and event management professional, responsible for the delivery of successful client campaigns and the execution of brand presence at major events.• Deep industry focus on engineering, education, and manufacturing.• Campaign planning and execution.• Market research and analysis.• Organized and coordinated large regional events.• Budget management.

Responsible for supporting PR and media activities. Developed and executed PR campaigns, managed media relations, and coordinated communication efforts. Need a deep understanding of the educational robotics sector.• Largest media coverage and promotion in event history.• Focus on CT Regional Robotics Competition.• Published article in Fairfield County Business Journal.• Ensure consistent branding and messaging across media, guest speakers, VIPs, and teams.• Develop critical relationships with outside vendors and sponsors.• Main POC for all media and VIPs in attendance.• Personal guide on site for VIPs and media personnel.

Developed and implemented effective communication strategies, managed internal and external communication channels, and ensured consistent messaging across various platforms. Deep focus on creating content for newsletters and company announcements, as well as coordinating internal events and initiatives, as well as key vendor events and sponsorships while working in the HVAC sector.• Developed technical and engineering-focused newsletter with international distribution.• Responsible for research, interviews, content generation, graphics, photos, and layouts. • Partnered with HR on the creation of a new health insert.• Execute sponsorship of Travelers Golf Tournament, including acting as onsite host for all attendees.• Created, coordinated, and hosted customer-facing, vendor, and executive events.• Handled all trade-show logistics.• Recognized for attention to detail and focus on brand consistency and procedures. • Key point of contact for the accounting department in handling budget analysis and forecasts.• Led effort to facilitate delivery of real estate facility to a local nonprofit organization.

Responsible for developing and executing effective marketing strategies and public relations initiatives to promote the various industries (healthcare, professional sports, and entertainment)under this dynamic umbrella.• Create script content for match announcer for Professional World TeamTennis Hartford FoxForce matches.• Responsible for creating and editing content for revamped healthcare website.• Interview, write and edit magazine content for healthcare publication.• Create and send email blasts to customers of the entertainment channel (bowling and golf).• Assist Graphic Design with ad content and media buy for all channels.