Catherine Lepetit Email and Phone Number
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Executive professional with over 20 years of beauty industry expertise on both brand (small and big brands) and retail sides. Experience comprises sales, account and general management within leading retailer and top performing brands. Intuitively and efficiently leveraged market trends and consumer insights to identify growth opportunities and scale organizations. Consistently built high-performing teams to deliver double- and triple-digit growth through focus on excellent consumer and brand experiences. Developed a proven leadership approach to ensure continued and sustainable development of myself, the teams, and the business. Core strengths include passion to grow sales, expertise to translate shopper insights and unique retail strategies into critical action steps, strong work ethic, track record for profitable growth, and outstanding relationship building skills.Highlights of Expertise:● Strategic Business Planning ● Marketing strategy - 360 retail launch plans● Industry Expert (Prestige Cosmetics) ● Process Improvement● Profit & Loss (P&L) Accountability ● Visual Merchandising Management● Leadership Management & Development ● B&M and Digital expertise
Sun Drunk
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FounderSun Drunk Jul 2023 - PresentSt Petersburg, Florida, UsFollowing my heart and Florida's good vibes, I decided to launch a Beach Lifestyle Brand that bring you to this incredible feeling of being Sun Drunk (mix of euphoria, happiness, exhaustion, total relaxation...). From high qualityTurkish towels, to St Pete made organic Skincare, to UPF Performance shirts, you can find all you need to spend the perfect day at the beach, pool, on a boat, with your loved ones. -
Prestige Beauty- Brand And Business ConsultantSelf-Employed Jan 2021 - PresentArea of expertise: Prestige Skincare/ Haircare /Make up. Retail strategy (omni-channel), brand management, business development, product pipeline & innovation, price positioning, assortment optimization, Indie Brands retail expansion (including Field Sales structure/recruitment), P&L management, visual merchandising, trade marketing and retail execution (store activations, visual merchandising, ecom best practices).Clients: IGK, Dae Hair, Nalu Bio, Bubble Skincare, Odacite, Soho Skin...
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Board MemberIzzy Zero Waste Beauty Nov 2020 - Mar 2022New York, New York, UsIzzy is the world’s first zero waste, certified CarbonNeutral® mascara. Our medical-grade, American-made stainless steel tubes are designed to be cleaned and refilled over 10,000 times, so you never have to throw away another mascara for the rest of your life. And thanks to our reusable mailers, even our shipping process is zero waste. No packaging. No waste. Just high-performance lengthening, curling and volumizing with premium lift and separation. -
Vice President / General Manager Us Retail, Murad SkincareUnilever May 2018 - Nov 2020Blackfriars, London, Gb- Key member of the Executive Leadership Team- Led business development in North America (U.S. & CAN) supervising full P&L statement, profit targets, distribution and marketing activation- Developed and inspired National functional team, including Field, Education, Marketing, Planning and National Accounts to deliver best in class execution of strategies -
Director Of Merchandising, SkincareSephora Apr 2015 - Apr 2018Neuilly Sur Seine, Ile De France, Fr- Managed over 60 skincare brands (Clinical, Tools, Luxury, Indie brands)- Lead merchant for highest growth skincare brands in the portfolio (Luxury and Scouted/Exclusive brands), including alignment of marketing and digital, planning and allocation, in-store visual and training- Identified product opportunities by leveraging client and market insights - Successfully launched skincare category leader La Mer in its first open sell environment, negotiating all key execution points and launch tactics - Lead the Skincare Movement - Launch tools to help sell skincare to Color clients (Moisture Meter & Pro picks fixture), Mini Facials, Skincare studios with sinks, a “gold Standard Consultation” model, sourced/ piloted and rolled an elevated service (Perk), co-developed the Digital Skincare Guide (build personalized skincare regimen)- Aligned a diverse group of cross functional partners to a single vision and purpose and project managed them in getting these initiatives well executed. The Skincare Movement highly impacted Sephora Skincare business and contributed to drive 100% of NPD skincare growth- Took the initiative to modernize Sephora Merchandising processes by launching RangeMe, a platform to streamline inbound new supplier product submissions, saving massive workload hours -
Account Director Sephora & Sephora Global SupportBenefit Cosmetics Mar 2013 - Apr 2015San Francisco, Ca, UsIn addition to the Account Director role:• Utilize Sephora US as an incubator for new ideas/concepts and teach the successful ones to other Sephora markets• Visit Sephora markets (Europe/Asia/Middle East), advise them, bring fresh ideas and share best practices with the rest of the world• Align in store experience around the world while respecting their specificities (visual merchandising, assortment…)• Work with Account Managers to inspire & direct them to build Benefit’s brand through successful programs • Provide guidance in how to build and nurture a long lasting trustworthy relationship with Sephora merchants -
Account, DirectorBenefit Cosmetics Jan 2010 - Mar 2013San Francisco, Ca, UsDrive sales and build partnership with Sephora North America• Develop overall strategy for Sephora to include dot com, core business, promotional business, kits, and co-branding opportunities• Build and strengthen partnership with all levels (all team and top to bottom management) at Sephora• Benefit has been the First non-exclusive color brand to win the Birthday Gift pitch in Sephora NA’s history• Drive Sephora.com amazing growth – more than double our retail sales in 4 years, rank #4 color brand• Drive visual merchandising initiatives, including top shelf overhaul (first one completely lighted at Sephora)• Partner with VP sales East/West to coach, motivate and support our field team (38 Retail Account Managers).• Monitor and partner with Sephora Inventory team to increase our stock level • Monthly report and discussion with CEO, GM and SVP Sales on strategy, sales, ranking and OP progress -
General Manager EuropeMake Up For Ever Jan 2007 - Jan 2010Paris, FrOversaw all aspects of the brand ranging from Marketing, Sales, PR, Finance, Operations, HR, Training, Wholesale and Retail for 7 countries.- Gain of market share and increase of brand awareness in existing countries - Rationalized brand distribution by exiting non-Sephora doors- Designed new makeup school concept for Sephora clients in the Champs Elysees store- Built an exclusive in-store event model “Make Up For Ever Road Show” partnering with local makeup schools- Grew PR activities Market development• Turnaround non profitable countries: Spain, Portugal, Greece Built store account executive team dedicated to SephoraReestablished healthy inventory levels and implemented process with Sephora to ensure adequate inventory• Opened new markets: Poland, Netherlands, Italy Duplicated successful French model• Multiplied our retail sales by 8 from in 2007 (48 doors) to 2009 (215 doors) -
Sales Manager FranceMake Up For Ever Mar 2004 - Jan 2007Paris, FrManaged sales in Sephora, Bon Marche, Galeries Lafayette, PrintempsManaged 6 direct reports: Marketing Manager, In-Store Merchandiser , Training Manager, Inventory Manager, Field Manager, Coordinator (Total team size = 10)• Established day-to-day relations between Sephora and MAKE UP FOR EVER• Conducted internal PR campaign to rebuild brand image within Sephora• Built merchant marketing plan: negotiated animation placement, sampling strategy, store roll out, in-store gondola placement• Developed an “Open Serve Business Model” dedicated to Sephora, which includes account executive profile, training, inventory management, merchandising compliance, feedback process, sales conference, store events (body painting demonstration, weekend events). This model has been implemented worldwide.• Optimized brand productivity by closing non profitable/ low-opportunity doors (Marionnaud, Douglas, Galeries Lafayette, Printemps) -
Color Store SpecialistSephora Jan 2003 - Mar 2004Neuilly Sur Seine, Ile De France, FrManaged sales in color • Ensured corporate strategy was implemented in store• Managed 40 cast members • Managed visual merchandising, stock issues, store events
Catherine Lepetit Skills
Catherine Lepetit Education Details
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Rennes School Of BusinessLangages (English / Italian) -
Université De Bretagne OccidentaleGeneral
Frequently Asked Questions about Catherine Lepetit
What company does Catherine Lepetit work for?
Catherine Lepetit works for Sun Drunk
What is Catherine Lepetit's role at the current company?
Catherine Lepetit's current role is Prestige Beauty / Cosmetic Industry- Brand and Business Consultant | Board Member | ex- LVMH Sephora, Unilever.
What is Catherine Lepetit's email address?
Catherine Lepetit's email address is ca****@****ora.com
What is Catherine Lepetit's direct phone number?
Catherine Lepetit's direct phone number is +331460*****
What schools did Catherine Lepetit attend?
Catherine Lepetit attended Rennes School Of Business, Université De Bretagne Occidentale.
What skills is Catherine Lepetit known for?
Catherine Lepetit has skills like Cosmetics, Retail, Merchandising, Beauty Industry, Marketing, Visual Merchandising, Brand Management, Makeup Artistry, Marketing Strategy, Fashion, Fragrance, Skin Care.
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