PROFILE• 14 years solid experience in Product Marketing in Beauty, Skin Care and Health product Industry• With hand-on experience in developing and implementing marketing campaigns and joint promotion activities to target customers
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Marketing ManagerCollagen Plus Medical Laser Skin Care Center Jun 2016 - Jul 2021
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Assistant Marketing ManagerPharmera Ltd / Cosmedical Ltd May 2013 - May 2016Central Hong KongResponsibility- Develop and implement effective and impactful promotion Strategy in achieving business objectives for a slimming product - PPC Dermal Oil - Highly involved in social media marketing - Plan and launch new product in the market and manage key account partner- Formulate and implement promotion campaigns to achieve desirable brand image- Monitor promotion results and campaigns effectiveness - Control A&P spending efficiently and effectively in accordance with company guidelines - Create brand web page and online shopping page
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Assistant Product ManagerAsana (Hong Kong) Ltd Jun 2012 - Apr 2013Mongkok Hong Kong- Responsible for managing key account customers and all channel management and development activities - To create and manage integrative marketing project from media plan & buy, direct and ATL/BTL management- Planning and executing promotional activities and launching products, business cover the retail and member sector - Develop overall product strategy, product development objectives and schedule- Formulate and implement marketing plan to achieve monthly and annual target- Allocate, manage and control the promotion budget with an objective to maximize promotional effectiveness and ROI
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Senior Product Marketing ExecutiveWai Fat Pharmaceutical Co., Ltd Jun 2010 - Sep 2011Kwun Tong Hong Kong- Formulate advertising and media plan for health products- Develop and participate in brand TV Commercials production - Participate in CRM program development and new product launch.- Ensure ongoing communications with Watson’s buyer to ensure effective communications on products promotion or special discount.- Responsible for temporarily road show / promotion in department store (i.e Sogo).- Work with PR team on advertising to execute programs.- Budget control & ensure effective program/ event execution.- Coordinate and handle the write-up and layout of all printed materials including product brochures & catalogues.
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Senior Product Marketing ExecutiveNu Skin Enterprises Hong Kong Inc. Apr 2006 - Apr 2010Causeway Bay Hong KongLead marketing programs, new product launches and event promotions under the supervision of Product Manager- Assist Product Manager on marketing related support including new product launch details/ price list/ letters/ presentation-Coordinate and handle the write-up and layout of all printed materials including product brochures, catalogues, e-newsletters, promotional leaflets, POPS, posters and varieties of publishing on its high-end products- Coordinate with direct marketing company to deliver promotional materials and magazines to target customers- Conduct competitive market research for new and existing products- Implement joint promotion program to increase both skin care products & health supplements division’s sales volume- Arrangement in local marketing activities include product exposition & South East Asian Convention
Catherine Leung Skills
Catherine Leung Education Details
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The Hong Kong Polytechnic UniversityBachelor Degree Of Marketing
Frequently Asked Questions about Catherine Leung
What is Catherine Leung's role at the current company?
Catherine Leung's current role is Marketing Manager at Collagen Plus Medical Laser Skin Care Center.
What schools did Catherine Leung attend?
Catherine Leung attended The Hong Kong Polytechnic University.
What skills is Catherine Leung known for?
Catherine Leung has skills like Product Management, Advertising, Retail Marketing, Online Advertising, Marketing Strategy, Social Media Marketing, Brand Awareness, Retail Sales, Marketing, Event Management, Market Planning, Market Research.
Not the Catherine Leung you were looking for?
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Catherine Leung
Hong Kong Sar -
Catherine Leung
Hong Kong -
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2gmail.com, tencent.com
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Catherine Leung
Hong Kong Sar
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