Catherine Li

Catherine Li Email and Phone Number

Music Marketing and Operations | Aspiring Music Industry Professional @ Impact 89FM
east lansing, michigan, united states
Catherine Li's Location
East Lansing, Michigan, United States, United States
About Catherine Li

Hey y'all! I'm Cat, and I am an aspiring music professional in the fields of marketing and PR, with a background in international affairs. My training and background have taught me the importance of global policy and how it impacts our pop culture, and more importantly, music. I have experience in concert planning and promotion, content creation, event planning and organization, branding, and marketing campaigns and strategy. ✨I am currently seeking Fall 2024 music industry internship opportunities to expand on my knowledge of the music industry at large, as well as to get my foot in the door!✨ Fun facts about me:- I run a TikTok passion project! I post on @thebopdotcom about music and pop culture.- I love exercising! I would love to compete in a triathlon one day.- I am a huge foodie and cook! I love to zen out over the stove.- I’ve been a long time BTS and Troye Sivan fan!

Catherine Li's Current Company Details
Impact 89FM

Impact 89Fm

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Music Marketing and Operations | Aspiring Music Industry Professional
east lansing, michigan, united states
Website:
impact89fm.org
Employees:
55
Catherine Li Work Experience Details
  • Arlington Music Hall
    Marketing And Operations Intern
    Arlington Music Hall Sep 2024 - Present
    Arlington, Texas, United States
    - Curating and designing marketing materials for 70+ events to enhance ticket sales and boost event visibility across various platforms upon launch- Developing standardized processes, including a communications/marketing strategy and artist relations workflow, streamlining event preparation for more efficient launches- Managing ticketing procedures through Eventbrite, including purchases, refunds, VIP packages, and meet & greets, ensuring a smooth transaction experience and customer satisfaction- Assisting the General Manager to coordinate tour riders for touring talent to ensure high quality client satisfaction- Being on call during show days to operate the venue, run errands, and help guests at the venue
  • Impact 89Fm
    Event Dj & Office Staff
    Impact 89Fm Sep 2022 - Present
    East Lansing, Michigan, United States
    2023 Impact 89FM Volunteer of the Year - Street TeamDirected and coordinated short form video content as a volunteer for TikTok and Reels, helped manage postings on Instagram, TikTokCoordinating and setting up the DJ booth for eventsPlaying and creating playlists for events, curating event specific musicHandling administrative tasks such as emails, volunteer on-boarding, PR/Press requests, ripping and cataloguing CDs/music submissions, maintaining organization and cleanliness of the station, and greeting and directing visitors
  • Msu Residence Halls Association
    Msu Spring Concert Committee 2024
    Msu Residence Halls Association Sep 2023 - Sep 2024
    East Lansing, Michigan, United States
    Head of Marketing for Annual MSU Spring Concert- Reached 3,000+ attendees for the MSU Spring Concert through social media giveaways and on-site tabling at campus hotspots, increasing the total attendees by 20% from the previous year- Delivered a campaign strategy that reached 6,000+ people through outlining communications tactics on social media and providing creative direction for Spring Concert promotional materials- Collaborating with internal MSU organizations and third party liaisons through research and weekly discussions to execute the Spring Concert for students and local community
  • Msu Residence Halls Association
    Chief Publicity Officer
    Msu Residence Halls Association May 2023 - Sep 2024
    East Lansing, Michigan, United States
    - Increased following by 20% through engaging social media content that promotes RHA’s events, resources and services for 16,000+ on-campus students- Managing a marketing budget of $54,000 for merchandise, events, and social media efforts to increase awareness of RHA’s funding program and rental/streaming services- Redesigned brand strategy by directing mascot art direction, curating organization image and voice, and researching campus and student trends for increased approachability - Publicity Chair for the regional Great Lakes Affiliate of College and University Residence Halls Spring Leadership Conference
  • James Madison College Student Senate
    Senator
    James Madison College Student Senate Sep 2021 - Sep 2023
    East Lansing, Michigan, United States
  • James Madison College Student Senate
    Community Service Network Chair
    James Madison College Student Senate Aug 2022 - May 2023
    East Lansing, Michigan, United States
    Conducted community service outreach, event creation, and networking for JMCSS
  • James Madison College Student Senate
    International Relations Caucus Co-Chair
    James Madison College Student Senate Aug 2022 - May 2023
    East Lansing, Michigan, United States
    Event organization and programming geared toward the International Relations Major at JMC. Facilitating student and faculty relations within the International Relations Major.
  • Pressure Cooker Studios
    Marketing Intern
    Pressure Cooker Studios Jun 2023 - Aug 2023
    Cape Town, Western Cape, South Africa
    - Market research and competitor analysis for a US-targeted market strategy- SEO research and keyword optimization using applications such as Google Ads- Creation and development of a marketing strategy for breaking into the audio post-production industry in the US- Branding research and development for the US Market for B2B
  • Msu Canadian Studies Center
    Student Assistant
    Msu Canadian Studies Center Jan 2023 - May 2023
    East Lansing, Michigan, United States
    Social media marketing content creation and management, assisting and organizing meetings for visiting dignitaries, event development and organization, supporting students and student interest organizations for Canadian Studies

Catherine Li Education Details

Frequently Asked Questions about Catherine Li

What company does Catherine Li work for?

Catherine Li works for Impact 89fm

What is Catherine Li's role at the current company?

Catherine Li's current role is Music Marketing and Operations | Aspiring Music Industry Professional.

What schools did Catherine Li attend?

Catherine Li attended Michigan State University, Université Libre De Bruxelles, Okemos High School.

Who are Catherine Li's colleagues?

Catherine Li's colleagues are Joseph Desvergnes-Christy, Reilly Allen, Avery Kotel, Cole Pannell, Annie Lively, Jalen Walker, Nathan Stearns.

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