- Lead on media strategy and plan development of niche model segment of Mecerdes Benz. - Built and maintained a good relationship with the key decision makers on client side, as well as internal working team and supporting team.- Produce and seek quality plan and media opportunity to support new business development.

- Responsible for Mercedes Benz since new department establishment. - Lead on media strategy and plan development of sedan segment, considering consumer insight, business insight and coming up with media led big ideas. - Manage and coach a planning team on media implement and various strategic reports output.

Promoted to Manager and in charge of Durex & Dettol. Responsible for annual review and planning proposals, coordinating the full resource to deliver the result.

Responsible for media plan and execution of Reckitt Benckiser. Pioneered and be the first to try in E-commerce promotion, with strong data management ability.

Independently implemented all the execution work from spot plans to various reports, the daily contact with clients.