Successfully putting the customer at the heart of your business requires a high performing insight function to give you the best possible customer perspective and a wider culture that knows how to incorporate that perspective into all of its plans. Without either of those two elements, the journey is not complete.Having an experienced guide to show the best path can help you get there faster...Insight Sherpas specialises in helping organisations develop their insight capability & culture both within the insight team, and throughout the wider organisation. We use a blend of training, customer strategy work & customer closeness programmes, designed to put meaningful customer goals right at the heart of the way you do business.Give us a call and we'll load up the yaks...

During this role I gained valuable and extensive experience of:- Leading of high performing insight team- Leading and delivering multiple insight studies concurrently- Partnering with leadership teams to guide strategy and business plans- Managing marketing insight budget and business plan - Managing and developing a portfolio of carefully selected insight suppliers- Developing customer insight appetite, capabilities and understanding across the wider businessMore specifically.....- Delivered econometrics programme: landing recommendations on optimisation of marketing investment at macro and micro level. - Continuous tracked Brand Health and Own Brand performance, producing concise and compelling reports for leadership teams and Waitrose Management board. - Managed insight requirements for strategic business priorities as well as experiential activities with recommendations on improvements. - Triangulated various insight output to tell a clear & robust story to Marketing and Brand teams

During this role I introduced: - A Voice of the Customer programme to Waitrose - across all channels (Core Stores, Convenience, Online and Call Centres). - A Customer Store Assessment programme - to evaluate need for / impact of stores refurbishments. Programme triangulated insights from Purchasing Data, VoC programme and In-store Qual. - Brand Health Tracking During this role I gained valuable and extensive experience of:- Managing a 'Board down' Customer Closeness Programme- Organising and facilitating workshops - for head office and field based leadership teams- Building compelling stories from multiple data sources- Translating insight into action through strong implementation plans- Identifing underperformance vs. potential and building appropriate action plans

During my time in the very grandly named Intelligence Department, I designed, implemented and ran Mystery programmes for both John Lewis and Waitrose.

Department Manager for JLP, successfully managing diverse range of departments (Toys, Nursery Furniture, Electricals, Home Decorating, Christmas and Childrenswear). So I know, first hand, the importance of getting it right for the shopper!