Catherine Locklear Email & Phone Number

Oncology and Urology

Greater New York City Area

(John Theurer Cancer Center, part of Hackensack University Medical Center, is New Jersey’s largest and most comprehensive cancer program) ● Manage and deliver against both peer-to-peer and consumer marketing strategy for the cancer service line● Project management: own project scopes from start to finish across various aspects of marketing campaigns including digital/social, events, CRM campaigns, collateral materials, media spend● Manage and implement the U.S. News & World Report content for the networks oncology and urology programs to influence reputation nationally ● Played a key role in the JTCC NCI designation marketing launch nationally. Built awareness and educated both internal and external audiences on the importance of the NCI designation ● Manage and execute the marketing strategy of the John Theurer Cancer Center brand across the HMH network including all joint venture locations● Interim marketing lead for HUMC Urology program initiatives including the management of the U.S. News & World Report● Vendor management: maintain, negotiate, and leverage vendor relationships to accomplish the goals of the department● Manage website content creation for key stakeholders and implement website strategy working alongside the HMH digital team ● Manage the strategic procurement of content for HMH owned media properties including podcasts, and the Health U magazine publication● Implement a paid and organic, digital/social media campaign for JTCC● Oversee the creative design, development, and editing of content for marketing materials, i.e.: brochures, invites, letterhead, email campaigns, etc.● Lead marketing efforts for national conferences, CME’s, and consumer events with a strategic marketing plan to increase engagement, awareness, and public education

Greater New York City Area

• Participated and executed incentive tasks promoting physician and patient care quality initiatives in accordance with government healthcare reimbursement programs.• Presented and prepared presentation materials to reach marketing goals. • Represented Northern Medical Group in building corporate healthcare relationships.• Performed as a physician liaison in local community businesses and large corporations to form affiliate relationships and referral programs• Led and promoted all events for Northern Medical Group and communicate marketing objectives through multiple divisions. • Organized all aspects of internal and community outreach events each year for Northern Medical Group ranging from 25 to 1,000 attendees. • Served as point person for internal communication for events• Developed content for marketing materials, i.e.: brochures, invites, business cards, letterhead, e-mail campaigns.• Point person for vendor relations in regards to website design. • Reviewed and revised subsidiary social media accounts • Assisted in the development and monitoring of marketing budget and proposals. • Maintained meeting minutes and internal marketing database.• Maintained calendar of marketing events• Created and maintained database of affiliate businesses and referring physicians.• Reported directly to the president and board members of Northern Medical Group on all business development and marketing tasks.

• Oversee team of six in social media, programming, and site design• Lead all SEO projects• Liaise between clients and design team• Manage vendor relationships including content outsourcing• Build and maintain relationships for corporate partnerships• Generate and deliver reports on service productivity to clientele• Report directly to the COO on daily basis to debrief on client retention, client sentiment, situation reports for current projects, etc.• Review and generate back linking• Monitor and alter Java algorithms for optimization• Recruit, hire, and train new employees

Greater New York City Area

• Composed press releases and newsletters• Developed and maintained committee’s website and social media forums • Assisted parade Executives and Chairman with daily tasks• Analyzed and collected qualitative data