Catherine (Macneal) Callahan Email & Phone Number

Washington Dc-Baltimore Area

Washington D.C. Metro Area

Washington Dc

-Provide strong leadership and strategic direction to both the client and the internalagency across multiple client accounts.-Develop strong and trusting client relationships and lead weekly client calls that outlineongoing initiatives, project timelines and offer recommendations and strategic input onclient raised issues.-Provide strategic direction for the development and production of a national creativecampaign for the MGM National Harbor property which included TV, print, out of home,digital, social, property collateral and signage executions.-Manage an internal cross-functional team in the coordination, development andimplementation of a multi-department Integrated Marketing Plan that outlined thestrategy, objectives and the key success metrics for opening MGM National Harbor.-Act as the project manager on all office deliverables including new plans, programsand creative executions to provide timelines and strategic direction to each department.-Manage all new business efforts which included writing RFP responses, developing andpresenting pitch presentations and creating estimates and scopes of work for new clients.

Washington D.C. Metro Area

-Served as both the brand and project manager for the team until promoted in March of 2016. Duties remained the same during this time with the only change being an increase in the number of clients managed.

Washington D.C. Metro Area

-Served as both the brand and project manager for the team until promoted in March of 2016. Duties remained the same during this time with the only change being an increase in the number of clients managed.

Towson, Md

Responsibilities of the Assistant Account Executive:-Manage day-to-day project execution by coordinating edits, redirection and approvals for various types of production materials between clients, our internal cross functional team and external agencies. -Participate in the research, creative and strategic development of all marketing, advertising and branding efforts for all current client campaigns. -Review all creative/production materials at every stage to ensure brand compliance and consistency across all pieces of the client’s marketing campaign to help ensure the company goals are met. -Work with various printers, agencies and sponsors to develop estimates, manage the production process and ensure a timely delivery on the items being produced while keeping the project on budget. -Organize and manage client specific schedules to track any delays or changes in order to complete projects on-time and under budget. -Assist in the research, preparation and presentation for sales opportunities with newly targeted potential clients.

Essex, Md

Job Summary: Report directly to the CEO, COO and VP of Business Development. This role is a point of contact for internal & external requests as well as being responsible for organizing travel itineraries, coordinating meetings & agendas, managing correspondence and being a source of organization & coordination for the Executives as required. This role acts as a liaison between the executive and staff, other departments, community organizations, and customers. This role frequently handles highly confidential and specialized information, including sensitive, strategic, and organizational issues.

Towson, Md

Responsibilities as an Associate Brand Manager:-Lead marketing communication efforts for select product and channels, including, but not limited to, videos, collateral, advertising, public relations, online, event support. -Lead role in developing and implementing creative, cost-effective merchandising programs at store level. This includes, but is not limited to, customized in-store in-run merchandising solutions, off-shelf /end-cap merchandising solutions, as well as elements to support a variety of channels. -Work with cross-functional teams and provide leadership to drive the integrated communication strategy for select product launches. Within those launches, I manage packaging development, launch budget and all communication materials. -Direct and manage efforts from concept through production and distribution for key marketing support materials such as, but not limited to; brochures, catalogs, sell sheets, direct mail, videos, channel promotions, photography, etc. -Assist in managing our relationship with Advertising agency and planning and media strategy for ads (trade, traditional, and on-line). -Assist in the planning and strategy for public relations activities in support of commercialization plans. -Ensure compliance with brand standards, clear communication and correlation with Tool Net prioritized features/benefits, specs, etc. -Interact with digital team to make information available on the Brand Portal, Digital Asset Management site, and externally facing websites/social media-Manage brand standard to ensure compliance and maintain consistency of all communications elements, across the marketing based activities. -Manage special projects that require creative problem solving. Interact with digital team to make information available on the Brand Portal, Digital Asset Management site, and externally facing websites/social media.

Channel Marketing Intern Responsibilities: -Conducted internet research to support business development and marketing initiatives-Created and organized product launch kits for the sales team which included cover letters, instructional videos, informational power points on key product features, catalogues, and product descriptions about a featured product-Researched brands, products, competitors and buyers to setup power points, excel sheets, competitive matrixes, prices lists, distribution lists and other materials needed to aid upper management’s decisions-Assisted with preparation for tradeshows, conferences and other events

Bba, Finance And Marketing

Activities and Societies: Mu Kappa Tau Honors Marketing Member, President of the Loyola University Dance Company, Financial Management.

Education record