With over 10 years of experience in marketing and branding, I am passionate about creating and executing innovative strategies that connect with customers and drive growth. My skillset lies in the following areas:- Development and execution of comprehensive brand strategies - Conceptualising, refining, and communicating brand identity, positioning, and messaging.- Ensure alignment of branding efforts with overall business goals and target audience preferences.- Manage and oversee both digital and traditional marketing initiatives.- Direct online channels including social media, Klaviyo email campaigns and Shopify Plus official website.- Coordinate offline avenues such as events and public relations activities.- Drive brand awareness, customer loyalty, and sales growth through integrated marketing campaigns.