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Catherine Mccarthy Email & Phone Number
Founder, Natural Pet and CPG Innovator
at
Curious & Co. Strategy + Innovation
1 work email found
@curiousnco.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 86%
Current company
Role
Founder, Natural Pet and CPG Innovator
Location
Del Mar, California, United States
Company size
Who is Catherine Mccarthy? Overview
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Quick answer
Catherine Mccarthy is listed as Founder, Natural Pet and CPG Innovator at Curious & Co. Strategy + Innovation, a company with 1 employees, based in Del Mar, California, United States. AeroLeads shows a work email signal at curiousnco.com and a matched LinkedIn profile for Catherine Mccarthy.
Catherine Mccarthy previously worked as Founder, Natural Pet & CPG Innovator at Curious & Co. Strategy + Innovation and SKU StartUp Accelerator Prgram: Mentor/ Advisor at Sku. Catherine Mccarthy holds Master Of Science (Ms), Integrated Marketing Communication/Brand Strategy from University Of Colorado Boulder.
Company email context
Email format at Curious & Co. Strategy + Innovation
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{first}@curiousnco.com
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Profile bio
About Catherine Mccarthy
As the founder of Curious & Co. I specialize in all things innovation - including consumer insights, platform development, new product pipelines and creating consumer-driven new products that deepen, extend and improve brands.I am obsessed with the CPG product experience and have over 20 years of hustle in brand strategy, innovation, consumer research and packaging design - especially fluent in my two passions pet and natural CPG. I've launched over 500 SKUs and led multiple Innovation teams, so my in-the-trenches experience can help you jumpstart your company's innovation focus and help overcome the hurdles to get your product to launch. Here to create great things with great people and help brands grow through the ultimate consumer touchpoint - the product!Areas of Expertise: Consumer insights, Innovation platforms/roadmaps, Pipeline organization, Product development, Pet food formulation and manufacturing, Brand strategy, Positioning and messaging, and Qualitative and quantitative market research.
Current workplace
Catherine Mccarthy's current company
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Curious & Co. Strategy + Innovation
14 roles
Catherine Mccarthy work experience
A career timeline built from the work history available for this profile.
Founder, Natural Pet & Cpg Innovator
CurrentHelping brands make the future tangible by creating internal innovation processes, leading innovation roadmap design, and executing the strategy and development of new products. Works best when teams are strapped, ideas are disorganized, processes are lacking and execution seems overwhelming. If that's you, let's chat! Super fluent in pet care and.
Jul 2024 - Present
Sku Startup Accelerator Prgram: Mentor/ Advisor
CurrentI help mentor startups to organize for growth through an awesome CPG accelerator, SKU. As experts in our fields, mentors help connect, empower, and champion the brands of tomorrow. The SKU community is nationally recognized and alumni include innovative brands that are now household names.
Jun 2024 - Present
Vice President Of Innovation
Created and executed a multi-year NPD roadmap that achieved growth and profitability objectives while driving and connecting consumer and category insights throughout. Delivered $85+M and 165 new SKUs across 5 new categories. Responsible for building NPD role, team and functions within the organization. Managed all global innovation and renovation with.
Sep 2020 - Jan 2024
Vice President Of Innovation
Responsible for defining and enhancing brand position through product, creating and launching new product discipline within organization and creating multi-year pipeline that expands the brand into new and relevant product categories - along side some super kind people and really cute dogs!
Oct 2017 - Aug 2020
Sr. Global Dir., Insights & Innovation
Responsible for shaping and managing long-range global innovation pipeline for a five brand portfolio which included variation in consumer targets, segments, and distribution strategy. Responsibilities included: - Pipeline Definition: identification of strategic platforms, gathering & filtering ideas, building strategy & rationale, creating revenue &.
Oct 2016 - Oct 2017
Global Director, Insights & Innovation
Nov 2015 - Oct 2016
Director, Insights & Innovation
Jul 2013 - Nov 2015
Senior Manager, Insights & Innovation
Sep 2010 - Jul 2013
Manager, New Product Development
May 2006 - Sep 2010
Manager, Consumer Marketing Communications
Oct 2004 - May 2006
Associate Consultant, Brand Strategy & Innovation
Strategic consulting including new product idea development, new product validation, new product optimization, and brand positioning development. Clients included: Horizon Organic, Case Logic, First Watch Restaurants, Olive Garden Restaurants, Coco's Restaurants.
Mar 2003 - Oct 2004
Associate Manager, Account Services
Day to day account management, coordination and services.
May 2002 - May 2003
Manager Account Services
Telluride Publishing
Graphic Design, Ad Management, Sales Support. Copy Writing, while pretending I was not actually a ski bum. Ah, youth.
Oct 1998 - May 2001
2 education records
Catherine Mccarthy education
Master Of Science (Ms), Integrated Marketing Communication/Brand Strategy
University Of Colorado Boulder
Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs
University Of Florida
FAQ
Frequently asked questions about Catherine Mccarthy
Quick answers generated from the profile data available on this page.
What company does Catherine Mccarthy work for?
Catherine Mccarthy works for Curious & Co. Strategy + Innovation.
What is Catherine Mccarthy's role at Curious & Co. Strategy + Innovation?
Catherine Mccarthy is listed as Founder, Natural Pet and CPG Innovator at Curious & Co. Strategy + Innovation.
What is Catherine Mccarthy's email address?
AeroLeads has found 1 work email signal at @curiousnco.com for Catherine Mccarthy at Curious & Co. Strategy + Innovation.
Where is Catherine Mccarthy based?
Catherine Mccarthy is based in Del Mar, California, United States while working with Curious & Co. Strategy + Innovation.
What companies has Catherine Mccarthy worked for?
Catherine Mccarthy has worked for Curious & Co. Strategy + Innovation, Sku, Stella & Chewy'S, The Honest Kitchen, and Wellpet, Llc.
How can I contact Catherine Mccarthy?
You can use AeroLeads to view verified contact signals for Catherine Mccarthy at Curious & Co. Strategy + Innovation, including work email, phone, and LinkedIn data when available.
What schools did Catherine Mccarthy attend?
Catherine Mccarthy holds Master Of Science (Ms), Integrated Marketing Communication/Brand Strategy from University Of Colorado Boulder.
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