Catherine Mccarthy Email and Phone Number
Catherine Mccarthy work email
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Catherine Mccarthy personal email
As the founder of Curious & Co. I specialize in all things innovation - including consumer insights, platform development, new product pipelines and creating consumer-driven new products that deepen, extend and improve brands.I am obsessed with the CPG product experience and have over 20 years of hustle in brand strategy, innovation, consumer research and packaging design - especially fluent in my two passions pet and natural CPG. I've launched over 500 SKUs and led multiple Innovation teams, so my in-the-trenches experience can help you jumpstart your company's innovation focus and help overcome the hurdles to get your product to launch. Here to create great things with great people and help brands grow through the ultimate consumer touchpoint - the product!Areas of Expertise: Consumer insights, Innovation platforms/roadmaps, Pipeline organization, Product development, Pet food formulation and manufacturing, Brand strategy, Positioning and messaging, and Qualitative and quantitative market research.
Curious & Co. Strategy + Innovation
View- Website:
- curiousnco.com
- Employees:
- 1
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Founder, Natural Pet And Cpg InnovatorCurious & Co. Strategy + InnovationDel Mar, Ca, Us
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Founder, Natural Pet & Cpg InnovatorCurious & Co. Strategy + Innovation Jul 2024 - PresentHelping brands make the future tangible by creating internal innovation processes, leading innovation roadmap design, and executing the strategy and development of new products. Works best when teams are strapped, ideas are disorganized, processes are lacking and execution seems overwhelming. If that's you, let's chat! Super fluent in pet care and health/wellness CPG.
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Sku Startup Accelerator Prgram: Mentor/ AdvisorSku Jun 2024 - PresentAustin, Texas, UsI help mentor startups to organize for growth through an awesome CPG accelerator, SKU. As experts in our fields, mentors help connect, empower, and champion the brands of tomorrow. The SKU community is nationally recognized and alumni include innovative brands that are now household names. -
Vice President Of InnovationStella & Chewy'S Sep 2020 - Jan 2024Oak Creek, Wi, UsCreated and executed a multi-year NPD roadmap that achieved growth and profitability objectives while driving and connecting consumer and category insights throughout. Delivered $85+M and 165 new SKUs across 5 new categories. Responsible for building NPD role, team and functions within the organization. Managed all global innovation and renovation with cross-functional teams and external partners including co-mans, consultants and agencies. Alternative format pet food expert. -
Vice President Of InnovationThe Honest Kitchen Oct 2017 - Aug 2020San Diego, California, UsResponsible for defining and enhancing brand position through product, creating and launching new product discipline within organization and creating multi-year pipeline that expands the brand into new and relevant product categories - along side some super kind people and really cute dogs! -
Sr. Global Dir., Insights & InnovationWellpet, Llc Oct 2016 - Oct 2017Burlington, Massachusetts, UsResponsible for shaping and managing long-range global innovation pipeline for a five brand portfolio which included variation in consumer targets, segments, and distribution strategy. Responsibilities included: - Pipeline Definition: identification of strategic platforms, gathering & filtering ideas, building strategy & rationale, creating revenue & timing expectations, buy-off with key accounts - Delivery of New Products: From ideation to launch including: product positioning, attribute identification, technical development, packaging development and launch planning.- Insights Development: Executed annual consumer & customer insights plan including management of all global brand research to inform marketing communications and product development. Served as consumer advocate across organization. -
Global Director, Insights & InnovationWellpet, Llc Nov 2015 - Oct 2016Burlington, Massachusetts, Us
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Director, Insights & InnovationWellpet, Llc Jul 2013 - Nov 2015Burlington, Massachusetts, Us
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Senior Manager, Insights & InnovationWellpet, Llc Sep 2010 - Jul 2013Burlington, Massachusetts, Us
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Manager, New Product DevelopmentWellpet, Llc May 2006 - Sep 2010Burlington, Massachusetts, Us
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Manager, Consumer Marketing CommunicationsWellpet, Llc Oct 2004 - May 2006Burlington, Massachusetts, Us
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Associate Consultant, Brand Strategy & InnovationSterling-Rice Group Mar 2003 - Oct 2004Boulder, Co, UsStrategic consulting including new product idea development, new product validation, new product optimization, and brand positioning development. Clients included: Horizon Organic, Case Logic, First Watch Restaurants, Olive Garden Restaurants, Coco's Restaurants. -
Associate Manager, Account ServicesSterling-Rice Group May 2002 - May 2003Boulder, Co, UsDay to day account management, coordination and services.
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Manager Account ServicesTelluride Publishing Oct 1998 - May 2001Graphic Design, Ad Management, Sales Support. Copy Writing, while pretending I was not actually a ski bum. Ah, youth.
Catherine Mccarthy Education Details
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University Of Colorado BoulderIntegrated Marketing Communication/Brand Strategy -
University Of FloridaAnd Related Programs
Frequently Asked Questions about Catherine Mccarthy
What company does Catherine Mccarthy work for?
Catherine Mccarthy works for Curious & Co. Strategy + Innovation
What is Catherine Mccarthy's role at the current company?
Catherine Mccarthy's current role is Founder, Natural Pet and CPG Innovator.
What is Catherine Mccarthy's email address?
Catherine Mccarthy's email address is ca****@****nco.com
What schools did Catherine Mccarthy attend?
Catherine Mccarthy attended University Of Colorado Boulder, University Of Florida.
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