Catherine Parker Email & Phone Number

Selwyn District, Canterbury, New Zealand

Drive utilisation of a network of centres and halls across Selwyn district, drive revenue and drive performance: hosting and delivering a range of conferences, weddings, programmes and events.

Christchurch, Canterbury, New Zealand

• Accountable for financial performance, ensuring budget targets are met while also adopting a holistic approach to oversee all revenue streams within the hotel.• Conduct monthly budget reviews, analyse financial reports for performance evaluation and make strategic decisions.• Implement revenue management strategies, including setting rates and monitoring market trends to optimise financial performance.• Manage Conference and Events (C&E) departments directly, collaborating with the General Manager to establish strategic goals for events, restaurants, and other key departments.• Provide training opportunities for staff development and skill enhancement.• Actively engage in Sustainability and Health & Safety committees, assisting in managing Health and Safety protocols for events and venue operations.• Develop strategic partnerships with sponsors to create mutually beneficial and meaningful collaborations.• Source, contract, and secure business opportunities by managing corporate, wholesale, sports, and entertainment accounts for the hotel.• Procurement of business, key account management (commercial value of $12m+) and development of strategies to drive and generate new business growth.• Align the hotel's strategy with the EVT National strategy to drive cohesive & integrated organisational goals.• Supervise and manage digital marketing initiatives, including SEO, SEM, AdWords, and campaign activities, to enhance online visibility and drive targeted traffic to the hotel's digital platforms.

Christchurch, Canterbury, New Zealand

Remaining the Sales Lead for Rydges Latimer, I also incorporate proactive sales from the Hamilton and Bay of Plenty areas to support lead generation, primarily for Rotorua.• Develop, lead, and implement strategies to drive top-line revenue performance and elevate the profile of the EVT network NZ across all sales channels.• Drive the performance of a high-performance and highly engaged Sales Team, fostering a culture of continuous improvement through comprehensive coaching, mentoring, and targeted training initiatives. • Contributed to the creation of Annual Business Plans and Financial Budgets, ensuring alignment with strategic objectives and financial targets.• Actively engaged with industry organisations to cultivate relationships, secure new business opportunities, and stay abreast of industry trends and developments.

Christchurch, New Zealand

• Development and execution of brand and sales strategies for different market segments in line with the company’s overall strategy.• Maintain the Rydges brand and public image through the implementation of marketing initiatives and the development of promotions.• Creation of a sales approach for in-bound sales call enquiries and negotiation of contracts to facilitate sales activity.• Management of the installation of a CRM system (iVvy), ensuring processes and procedures are in line with best practice methodologies.• Training, development and mentoring of internal sales teams ensuring effective communication on sales initiatives and current activities.• Procurement of new and repeat business, key account management (commercial value of $12m+) and development of strategies to drive and generate new business growth.• Management and allocation of sponsorship budget.• Copy writing and report writing

Christchurch

• Co-ordinated the management of all conference and events sales while maximising yield management.• Participated in the budget and business plan process for room revenue related areas.• Conducted post event feedback sessions with clients with a view to securing repeat business. • Managed assets within the conference department to protect their long-term investment value.• Created and managed departmental rosters, ensuring staffing levels were optimised and financial and service targets were achieved.• Managed the installation of Venue Management System, Ungerboeck • Developed internal and external communications including newsletters, social media posts and marketing templates • Managed key events such as, CINZ (Conference & Incentives New Zealand), The Wedding Show, Convene South and 'MEETINGS'.

Christchurch

• Developed sales and marketing strategies that aligned with overall strategy of the business and achievement of commercial objectives.• Identified and secured new clients via networking events and cold calling to drive new business relationships.• Acquired, analysed and summarised market data and trends for reporting purposes. • Led negotiations with key clients and managed sponsor relationships.

• Promotion development and implementation • Negotiation with clients to ensure account growth and increased profit• Looking after all sponsored accounts (charity events supported by the company) to ensure maximum exposure for the Vbase brand• Management of account databases, including reviews to ensure repeat business