Catherine Parker Email and Phone Number
I am a vastly experienced sales, marketing and brand management professional with a career spanning 15+ years across the hospitality and event management sectors.I am particularly skilled in developing and nurturing strategic relationships and partnerships, and enjoy connecting with key decision makers where I can identify and secure new business opportunities while simultaneously achieving strategic brand objectives.Specifically I offer:• A creative approach, advanced marketing and communications skills, and relevant experience in event management and brand positioning.• Excellent relationship building and management skills, with a track record in identifying and developing key strategic partnerships.• Exceptional business development and client relationship management skills.• A strong commercial acumen, and an analytical mindset supported by strong content and report writing skills.• Strong capabilities with experience in venue management systems, CRM’s, SharePoint, MS Teams, MS Office and knowledge in InDesign.• Event management and sponsorship management expertise.Throughout my career I have consistently demonstrated an ability to think strategically and deliver results. I have done this through developing relationships, working collaboratively with others, and constantly delivering a quality service and experience that is second to one. I am passionate about living a life of purpose and upholding my own personal values and enjoy any opportunity where I can connect with other likeminded people.Outside of work I enjoy keeping fit, gardening, fishing and reading.
Selwyn District Council
View- Website:
- selwyn.govt.nz
- Employees:
- 199
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Head Of Venues And EventsSelwyn District Council Jun 2024 - PresentSelwyn District, Canterbury, New ZealandDrive utilisation of a network of centres and halls across Selwyn district, drive revenue and drive performance: hosting and delivering a range of conferences, weddings, programmes and events. -
Cluster Director Of Sales - Rydges Latimer Christchurch, Qt/Rydges QueenstownEvt - Entertainment | Ventures | Travel Jul 2023 - Jun 2024Christchurch, Canterbury, New Zealand• Accountable for financial performance, ensuring budget targets are met while also adopting a holistic approach to oversee all revenue streams within the hotel.• Conduct monthly budget reviews, analyse financial reports for performance evaluation and make strategic decisions.• Implement revenue management strategies, including setting rates and monitoring market trends to optimise financial performance.• Manage Conference and Events (C&E) departments directly, collaborating with the General Manager to establish strategic goals for events, restaurants, and other key departments.• Provide training opportunities for staff development and skill enhancement.• Actively engage in Sustainability and Health & Safety committees, assisting in managing Health and Safety protocols for events and venue operations.• Develop strategic partnerships with sponsors to create mutually beneficial and meaningful collaborations.• Source, contract, and secure business opportunities by managing corporate, wholesale, sports, and entertainment accounts for the hotel.• Procurement of business, key account management (commercial value of $12m+) and development of strategies to drive and generate new business growth.• Align the hotel's strategy with the EVT National strategy to drive cohesive & integrated organisational goals.• Supervise and manage digital marketing initiatives, including SEO, SEM, AdWords, and campaign activities, to enhance online visibility and drive targeted traffic to the hotel's digital platforms. -
Cluster Director Of Sales & MarketingEvt - Entertainment | Ventures | Travel Apr 2023 - Jul 2023Christchurch, Canterbury, New ZealandRemaining the Sales Lead for Rydges Latimer, I also incorporate proactive sales from the Hamilton and Bay of Plenty areas to support lead generation, primarily for Rotorua.• Develop, lead, and implement strategies to drive top-line revenue performance and elevate the profile of the EVT network NZ across all sales channels.• Drive the performance of a high-performance and highly engaged Sales Team, fostering a culture of continuous improvement through comprehensive coaching, mentoring, and targeted training initiatives. • Contributed to the creation of Annual Business Plans and Financial Budgets, ensuring alignment with strategic objectives and financial targets.• Actively engaged with industry organisations to cultivate relationships, secure new business opportunities, and stay abreast of industry trends and developments. -
Director Of Sales And MarketingRydges Hotels & Resorts Nov 2017 - Apr 2023Christchurch, New Zealand• Development and execution of brand and sales strategies for different market segments in line with the company’s overall strategy.• Maintain the Rydges brand and public image through the implementation of marketing initiatives and the development of promotions.• Creation of a sales approach for in-bound sales call enquiries and negotiation of contracts to facilitate sales activity.• Management of the installation of a CRM system (iVvy), ensuring processes and procedures are in line with best practice methodologies.• Training, development and mentoring of internal sales teams ensuring effective communication on sales initiatives and current activities.• Procurement of new and repeat business, key account management (commercial value of $12m+) and development of strategies to drive and generate new business growth.• Management and allocation of sponsorship budget.• Copy writing and report writing -
National Business Development ManagerVbase Ltd May 2011 - Nov 2017Christchurch• Co-ordinated the management of all conference and events sales while maximising yield management.• Participated in the budget and business plan process for room revenue related areas.• Conducted post event feedback sessions with clients with a view to securing repeat business. • Managed assets within the conference department to protect their long-term investment value.• Created and managed departmental rosters, ensuring staffing levels were optimised and financial and service targets were achieved.• Managed the installation of Venue Management System, Ungerboeck • Developed internal and external communications including newsletters, social media posts and marketing templates • Managed key events such as, CINZ (Conference & Incentives New Zealand), The Wedding Show, Convene South and 'MEETINGS'. -
Business Development Manager - ChristchurchVbase Ltd May 2009 - Apr 2011Christchurch• Developed sales and marketing strategies that aligned with overall strategy of the business and achievement of commercial objectives.• Identified and secured new clients via networking events and cold calling to drive new business relationships.• Acquired, analysed and summarised market data and trends for reporting purposes. • Led negotiations with key clients and managed sponsor relationships.
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Business Development Manager - Conference And EventsRydges Hotels & Resorts May 2007 - May 2009• Promotion development and implementation • Negotiation with clients to ensure account growth and increased profit• Looking after all sponsored accounts (charity events supported by the company) to ensure maximum exposure for the Vbase brand• Management of account databases, including reviews to ensure repeat business
Catherine Parker Skills
Catherine Parker Education Details
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Blue Mountains Hotel SchoolHospitality And Tourism
Frequently Asked Questions about Catherine Parker
What company does Catherine Parker work for?
Catherine Parker works for Selwyn District Council
What is Catherine Parker's role at the current company?
Catherine Parker's current role is Leadership | Sales & Marketing | Brand Management.
What schools did Catherine Parker attend?
Catherine Parker attended Blue Mountains Hotel School.
What skills is Catherine Parker known for?
Catherine Parker has skills like Event Management, Business Development, Corporate Events, Marketing Strategy, Sponsorship, Hospitality, Marketing Communications, Event Planning, Public Relations, New Business Development, Account Management, Marketing.
Who are Catherine Parker's colleagues?
Catherine Parker's colleagues are Thomas Cockburn, Sarah O'connor, Joanne Gallop, Tayla Mcadam, Jo Carter, Robin Raymond, Aroha (Lizzie) Houia.
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Catherine Parker
Workforce Development & Wellbeing Manager At Northland District Health BoardNorthland, New Zealand -
1northlanddhb.org.nz
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