Catherine Parrish Email and Phone Number

Inside sales for immunoassay (ELISA) kit portfolio.

Supported family-owned barbecue accessory e-commerce venture from prototype in 2015 to ~$2M in world-wide revenue in 2018. Created, developed, and launched corporate e-commerce website; developed and executed content marketing strategy; managed daily operations. Recognized by Google as North Carolina representative company in 2017 Economic Impact report. Responsible for:- Design, production, and maintenance of e-commerce website including front-end (product information, supporting content, photography, order processing) and back-end (payment processing, order fulfillment) functions- All marketing initiatives including social media engagement (Facebook [40k page followers and a 10k member product user group page], Instagram, YouTube), PPC advertising, email engagement with a 30%+ open rate, corporate branding guidelines, trade shows, content creation-Launch of 20+ products; prepared launch calendar, created product inserts, generated product web pages, secured product packaging, coordinated email and social media announcements -Business analysis to track sales and marketing performance, identify opportunities for growth and increased market penetration, sales forecasts, pricing and margins, net profit and loss - Daily management of business operations: finance, accounting, inventory/logistics, HR, vendor management- Provided "customer first" service through courteous and timely email/phone/social media interactions

Founding member of corporate marketing team recruited to simplify messaging and solidify positioning of a highly-technical electrophysiology research instrument platform.- Created a value-driven sales collateral library including printed brochures, spec sheets, and application-specific scientific content as well as product and software support videos- Majority contributor to website redesign and copy re-write increasing site visit duration 30% - Initiated and led corporate rebranding (logo, tagline) and developed corporate brand guidelines - Coordinated and executed tradeshow appearances and tailored content to respective audiences- Initiated PPC (Google/LinkedIn) and paid print advertising campaigns; created all content- Contributed Voice-of-Customer input to cross-functional product development teams - Authored all corporate communications including newsletters and press releases

North American Reagent Sales Specialist for cell biology/biochemical assay kits supporting customers in pharma, biotech, academic and government accounts in drug discovery and basic research markets. Achieved $3 MM/year direct sales and coordinated management of portfolio activities with distribution partners. Awards: Drug Discovery Sales Rep of the Year; President's Club.

North American pre- and post-sales support for FLIPR (high throughput fluorescent cellular analysis platform), CellKey (label-free, impedance cell analysis platform), and reagent kits. Responsible for pre-sales presentations, technical demonstrations, customer training, and sustaining technical support. Awards: Field Application Scientist of the Year.