Catherine Pearson Email & Phone Number

England, United Kingdom

Hartford, Cheshire, England, United Kingdom

I am a personal trainer and an NHS accredited health coach based in Hartford, Cheshire. I work online and face to face with my clients in my private gym in Hartford, Cheshire. I help midlife women to re-energise themselves and their lives, using food and exercise as their daily medicine. I work with women who need help in the following areas:Weight LossSugar AddictionNutrition CoachingMenopause Symptom ReliefGut HealthExercise – Cardiovascular & Strength Training for Longevity. Hyrox training.Mindset CoachingHabit FormationNegative Behaviours & Mental BlocksAs a health coach and personal trainer I am very well equipped to help tailor a nutrition plan that will suit your everyday life, personal circumstances and food likes and dislikes.Long lasting midlife weight loss can be difficult to achieve at any age. During perimenopause and menopause though, it becomes even more difficult. I work with my clients using strategies specifically tailored to women in their midlife. nutrition, exercise, sleep, and mindset are all areas for focus, new thinking, and education.

Manchester, England, United Kingdom

Major Responsibilities;Created and executed successful marketing campaigns across various organic and paid channels, including content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, and copywriting.Led design and build of company website, ensuring SEO optimisation and optimal customer journey as well as prepared marketing budgets and guaranteed approval of marketing material, from website banners to brochures and case studies.Designed new products/services based on research/analytics whilst liaising with media organisations/advertising agencies and brainstorming ideas for new campaigns.Reported on performance of marketing campaigns by gaining valuable insights and assessing against goals.Key Deliverables;• Facilitated seamless digital purchases by overseeing website development project for PR Fire.• Attracted and converted target groups by producing valuable and engaging website content.• Uncovered viability of current and new products/services by leading market research efforts.• Promoted company brand, increased sales, and drove website traffic by developing strategies.• Delivered new ideas for boosted brand marketing/exposure by analysing data to evaluate success of marketing efforts.• Boosted revenue across all of CEO's enterprises by executing business development initiatives and identifying opportunities.• Improved email and spearheaded campaigns by analysing consumer behaviour.• Optimised sales processes by implementing efficient and easily replicable systems.• Doubled profits of CEO's Linkbaits SEO company by implementing strategic measures.

Manchester, United Kingdom

Major Responsibilities;Oversaw local digital communications, including social media and website marketing.Planned and executed sponsored and self-managed events by securing prime exhibition space, developing speaking opportunities, and coordinating with internal stakeholders, partners, and event organisers. Managed end-to-end activities for events, including stand design and creation of pre and post-event communications to internal and external stakeholders.Developed tactical annual marketing plans in collaboration with senior marketing and product manager aligned with strategic objectives and budget plans. Implemented multi-channel campaigns for pre, post-sales, and partner activities within agreed timescales and budget. Negotiated new sponsorship contracts and monitored sponsorship opportunities. Supported marketing/sales strategies by managing key events. Key Deliverables;• Led design, construction, and creativity of stand to accommodate employees from UK, Australia, and Hong Kong.• Supervised a team of six salesmen and managed a dinner for 40 people at renowned Amsterdam De Kas restaurant.• Cultivated and maintained relationships with external stakeholders such as NCP car parks, Manchester airport group, and Swedavia group, representing business interests and global brand values.• Successfully handled entire process of conceptualizing, designing, and organising a week-long industry-leading trade show in Amsterdam, bringing together c-suite stakeholders from around globe.• Maximised opportunities for hospitality events in collaboration with internal stakeholders.• Integrated newly acquired Manchester company, Inventive IT, into ADVAM's core values and branding.• Monitored activities against strategic marketing plan and budget by assessing marketing costs and success.

Northwich, Cheshire

I was employed in a business critical role making a substantial contribution to the future growth of the company. I was responsible for all corporate marketing, researching and planning campaigns, including the delivery and results for key strategic initiatives.Duties:Developing a marketing team to implement strategy & deliver on objectives.Design, implement & facilitate an effective local & national marketing strategy.Carrying out effective research & intelligence into competitor products & other trends.Managing and maintaining relationships with existing clients.Managing and updating CRM system.Writing and presenting CPD seminars to national prospective clients with a view to gaining new business.Networking activities and relationship building.Overseeing and managing financial budgets. Managing daily activities with PR, press and marketing communications agencies. Developing partnerships & relationships with third parties to meet strategic objectives.Identifying key marketing opportunities. Making sure that campaigns ran to deadline and on budget.Online campaigns, web site, use of digital/social media.Budget setting and control, including measurement and return on investment.Management of sponsorships for conferences and events, including securing exhibition space, stand design, and pre and post event communication. Maintaining exceptional project and time management skills.Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns.Setting the scope, implementation, management & review of marketing campaigns.

Skelmersdale

Homewares buyer for decorative accessories & seasonal, working very closely with the merchandisers, helping to ensure the right products were selected to bring into the store.Overseen by my buying manager I was in charge of making key decisions throughout the buying process including:Selecting new products and reviewing past sales and successesFinding the right suppliersNegotiating pricesEnsuring the products were delivered on timeHelping to interpret reports and predicting future salesPitching ideas to senior managementStock controlBudgetingReacting to any changes in customer demandMaintaining relationships with existing suppliers while seeking new onesAttending trade eventsAnalysing feedback from customers