Catherine Pepper Email & Phone Number

Boston, Ma, Us

Greater Minneapolis-St. Paul Area

+ Lead the global marketing strategy and campaign execution for the Analytics & AI proposition within LSEG Data & Analytics. + Build and deploy tactical go-to-market integrated campaigns for Analytics core product suite and solutions.+ Partner with stakeholders in Sales, Product, Research and Senior Leadership to define and align with business objectives, growth priorities, customer retention targets, and drive revenue goals.+ Key brand ambassador and creative innovator for the Analytics sub-brand and LSEG evolving brand identity to adhere with brand guidelines and compliance requirements ensuring high-impact visuals and consistent messaging across all assets including sales enablement collateral, email campaigns, social media, websites, advertisements, presentations, thought leadership, research content, blogs, newsletters, trade show booth graphics, and strategic events.+ Track campaign performance KPIs and ROI against Group benchmarks 1) lead gen metrics: Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs); engagement metrics: net promoter score (NPS), click through rates (CTR), conversion rates (CVR)+ Oversee quarterly and annual spend to ensure accurate budget management.+ Manage logistics for proprietary events, third-party conferences, and webinars including outreach, advertising, media and industry memberships.+ Successfully launched new websites for LSEG Analytics and LSEG Yield Book incorporating brand transformation, new artwork, updated content, and SEO keywords.

Buffalo, New York, United States

+ Partner with the Product Marketing, Brand/Content, Digital and Segment Marketing on global integrated marketing campaigns to support Brand and/or Revenue campaign objectives. + Maintain strategic messaging and create Product and Sales support materials for key segments for existing and new products across FTSE Russell Indexes and Yield Book Analytics.+ Design content for and support execution of global and regional product launches and enhancements related to Indexes and Analytics. Including creation and editing of content assets and execution of email, events, webinars, video animations, social media, web, and other marketing tactics.+ Brand lead for Yield Book marketing collateral to ensure unified messaging, promote thought leadership content, and enhance brand equity globally.+ Collaborated with the Yield Book marketing team, leadership, stakeholders, and compliance to rebrand all assets from Citi to LSEG to comply with legal required deadlines outlined in M&A.

Washington D.C. Metro Area

+ Established successful freelance business with year-over-year client relationships and revenue growth. + Worked with clients to implement design concepts, solutions and marketing campaigns in print and digital for competitive edge, high impact and successful results.+ Provided marketing strategy, messaging and brand guidance for start-up businesses and existing clients to ensure their objectives and vision were market relevant, innovative and brand consistent.+ Successfully executed client goals and projects on time and within budget.+ Client industries: government relations, education, real estate, mortgage banking, financial estate planning, technology, ESG/clean energy, residential & commercial construction, non-profit charities & foundations, retail/service industries.

Washington D.C. Metro Area

Managed DC campaign office operations for U.S. Senator Dan Inouye (D-HI) including Federal Election Committee (FEC) compliance and reports, budget projections and strategy, fundraising events coordination, and processing financial transactions.

Washington D.C. Metro Area

Implemented a national fundraising program for the successful reelection of United States Senator Dan Inouye (D-HI) for 1992, 1998, & 2004 campaigns. Managed DC campaign operations including Federal Election Committee (FEC) compliance, marketing & fundraising strategy, events management, budget planning, accounting and financial transactions.

Tysons Corner, Va

Created and implemented marketing strategies and programs in coordination with sales & product management including corporate communications, public relations, advertising, product marketing, competitive analysis, web-based initiatives, direct mail campaigns. Tracked leads generation through sales cycle and drove development of effective campaigns.

Washington D.C. Metro Area

Managed corporate Political Action Committee (PAC) for top-ranked lobbying and public affairs firm. Responsibilities included planning & marketing fundraising events, funds solicitation, financial transactions, filing FEC reports and implementing campaign law compliance requirements. Coordinated client logistics at Presidential Inaugural ceremonies, National Party Conventions, Congressional & Presidential special events.

U.S. Capitol Building, Washington Dc

Washington Semester, International Relations

Associate In Arts, Graphic Design

Bachelor Of Science, Political Science And Government