Catherine Potter work email
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Creative and innovative media professional with extensive experience in multi-channel publishing, leading creative teams, content creation, editing, brand strategy and managing P&Ls. I have a strong track record in developing magazine media brands, launching new brands and growing profitability and audience. I am an effective communicator and creative problem-solver, with highly developed leadership skills. Sector experience includes mindfulness and wellbeing, women’s lifestyle, sustainability, gardening, craft, hair, weddings, plus customer publishing for clients in retail, travel, tourism and industry.KEY SKILLS1 - Leadership / people development / leading creative teams / mentoring / coaching2 - Content creation – ideation to delivery for print / digital / blogs / social / podcast3 - Publishing strategy / strategic planning / stakeholder engagement / project management 4 - Digital strategy / content marketing / online content / SEO / website development5 - Marketing communications / brand positioning / brand development / storytelling6 - Analytical skills / competitor analysis / evaluation / reporting7 - P&L management / budget management / commercial partnerships / event management8 - Creative problem solving / independent thinking / collaborative / constructive
Freelance
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Publishing ConsultantFreelance Sep 2020 - PresentServices for multi-channel content include editorial project management, copy writing, copy editing, sub editing, product critiques, competitor analysis, relaunches, brand positioning and strategic planning. My focus is on creating polished content that connects directly and authentically with the audience, whatever the subject or platform. Sector experience includes mindfulness & wellbeing, women's lifestyle, sustainability, craft, hair and weddings, plus customer publishing for clients in retail, travel, tourism and industry.
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Managing Director - Lifestyle PortfolioImmediate Media Co Apr 2018 - Dec 2019Managing Director of the Lifestyle Portfolio. Responsible for creating a new mindfulness and lifestyle strand, alongside leading craft & lifestyle brand, Mollie Makes. Brands also include special editions with opportunities for new product development, plus podcasts, websites, newsletters and social. -
Publishing Director – Women'S PortfolioImmediate Media Co 2011 - Mar 2018Publishing Director of the Women's Portfolio. Responsible for a range of craft and lifestyle brands and teams, including Mollie Makes and others in the stitching, papercraft and general craft sectors. Launched Project Calm magazine (May 16), In The Moment magazine and CalmMoment.com (June 17). Championed employee creativity and engagement by project-managing major office refurbishment.
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Managing Editor / Publisher / Publishing DirectorOrigin Publishing/Bbc Worldwide 1999 - 2011Bristol, United KingdomEdited a number of craft magazines, later moving into Publishing across a vibrant portfolio of craft, wedding and hair magazines, and websites, for Origin Publishing. Part of management buyout when Origin separated from BBC Worldwide in 2006. Set up robust company-wide editorial training programme and curated training events.
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EditorFuture Publishing 1995 - 1998Editor of two craft titles
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Chief SubMediamark Publishing 1993 - 1995London, United KingdomChief sub and deputy editor across a number of contract titles for companies such as British Midland Airways, CoOperative Retail Services, local and international tourist boards and the duty-free sector. Managed multiple titles concurrently.
Catherine Potter Skills
Catherine Potter Education Details
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University College LondonGeography -
London College Of PrintingPost-Graduate Certificate In Periodical Journalism
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Sunnyhill, Bruton
Frequently Asked Questions about Catherine Potter
What company does Catherine Potter work for?
Catherine Potter works for Freelance
What is Catherine Potter's role at the current company?
Catherine Potter's current role is Publishing Consultant.
What is Catherine Potter's email address?
Catherine Potter's email address is ca****@****e.co.uk
What is Catherine Potter's direct phone number?
Catherine Potter's direct phone number is +4477709*****
What schools did Catherine Potter attend?
Catherine Potter attended University College London, London College Of Printing, Sunnyhill, Bruton.
What skills is Catherine Potter known for?
Catherine Potter has skills like Publishing For The Women's Market, Expert In Publishing Specialist Interest Brands, Publishing, Management, Online Publishing, Editorial, Digital Media, Digital Marketing, Copywriting, Content Strategy, Magazines, Copy Editing.
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Catherine Burns
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