Lead brand identity development & website design, create targeted social media and communication strategies to position Chirrup.ai as a key player in biodiversity and agri-tech innovation.

Expand Accueil New York's communication - newsletters, website, social media strategy & community management on FB/IG/In

Support startups and small businesses in building effective marketing strategies and setting up essential tools to grow their presence.

Conceptualized brand compass and brand book to translate into a graphic style for product styling or social media streamsCreated social media calendar (Instagram & FB) and monitored online communications as well as influencer program with PR agencyPrepared marketing copy, images, websites, ad banners...Developed tools to promote range on AmazonCreated POS material for trade/PR and ran events & showsDeveloped brand presentations, trend reports, sales sheets, product data sheet, CRM Q&As.

- Briefed and developed a new advertising platform with Communication Agency- Supervised products shootings- Managed the PR agency & development of press releases- Launched repackaging project work stream

- Developed international markets (incl. Western Europe & Africa) with focus on SKYY Vodka, Glen Grant Single Malt and Wild Turkey Bourbon- Rolled out global strategies and approved marketing plans of third party distributors (A&P spending)- Developed 360° marketing tools for international markets- Briefed and monitored consumer research projects in key markets (consumer needstate segmentations, concept testing, equity tracker...)- Briefed and developed a communication platform and campaign for SKYY Vodka in South Africa

- Devised strategy for vodka brand revamp and new launch on the US market (Brand positioning, packaging, flavor range, visual identity and communication platform)- Briefed and monitored consumer research (qual & quant) for each stage of the project- Developed a new brand proposition (strategic positioning, brand key and USP) - Developed a new packaging and coordinated with design, operation and finance teams - Managed the brand portfolio and the flavor range (existing flavors and wetgood innovations)- Briefed and developed the visual identity, logo and look and feel of the brand- Developed key BTL tools- Coordinated project development with US marketing teams

- Coordinated marketing initiatives linked to the roll out of ABSOLUT VODKA global communication campaigns- Supported the global sales Team for projects linked to events or global programs

- Defined video release strategy for blockbuster products on French market- Created launch plan and marketing tools mix (ATL/BTL) - Delivered revenue forecasts and managed budgets to meet profitability targets - Coordinated teams (production & logistics, trade marketing, sales) and agencies (media and design agencies) to meet launch dates.- Built sales strategy with trade marketing team and sales team

- Supported Brand Managers to develop their range through ATL & BTL projects (POS, standees, on-pack communication) and sell-in tools (rebates)- Developed packagings for New to Catalog products- Managed life cycle and profitability of own range of products