Catherine Ryoo Email & Phone Number

Toronto, Ontario, Canada

London, Greater London, Royaume-Uni

Kingston, Ontario

Touted by the New York Times as “one of the longest-running and best-known undergraduate business plan competitions in the world,” the Queen's Entrepreneurs' Competition brings together bright, entrepreneurial minds annually to compete for over $75,000 in prizes, coveted feedback, and networking opportunities with industry leaders. • Promoted from Media Relations Coordinator to Marketing Director after establishing partnerships with national news publications, including The Huffington Post Canada, the Canadian Prime Minister Justin Trudeau’s Office, and the Premier of Ontario’s Office• Managed and led a marketing team of 3 individuals to craft and execute a cohesive brand messaging strategy towards the QEC’s sponsors, judges, and prospective competitors• Developed and implemented a content calendar with weekly blogs and videos to maximize QEC’s brand awareness within the international entrepreneurial community as Canada’s largest undergraduate pitch competition• Conducted a comprehensive redesign and migration of hard-coded website onto the WordPress platform to maximize usability and leverage insights from analytics

Kingston, Canada

Oil Thigh Designs is a nonprofit business operating under the Queen’s Commerce Society, run entirely by a passionate team of student volunteers. Its mandate is to provide trendy yet affordable clothing to students and to donate all profits to charitable organizations, with a focus on issues impacting the Kingston and Queen's communities. It is currently in its 23rd year of operations. • Provided quotes to customers, processed all customized clothing orders through various internal portfolios and suppliers, and resolved unforeseen issues or delays in a timely and professional manner, leading to a “Business of the Year” award from the Queen’s Commerce Society• Trained sales interns and new staff in sales procedures and customer relationship management practices, resulting in a consistent and superior quality of service

Kingston, Ontario

• Shaped the planning and direction of OTD’s brand strategy to achieve top-of-mind awareness as the choice on-campus clothing retailer and to embed the charitable nature of the business into its operations and marketing initiatives• Implemented university-wide e-mail marketing campaigns to acquire new clients and foster existing relationships, contributing to an annual $200,000 in sales• Initiated the business’s expansion of operations across nearby university campuses, whose markets are sizeable and underserved by local custom clothing retailers

Kingston, Ontario

• Leveraged current trends to design garments that align strategically with Oil Thigh Designs’ brand identity, contributing to an annual $200,000 in sales • Coordinated with the Marketing Manager to craft innovative and timely promotions and the Operations Manager to determine optimal inventory levels in order to preserve and grow satisfied customer base

Toronto, Canada Area

Amica Mature Lifestyles is Canada's premium Senior Living company, offering a full spectrum of care across the country. • Scheduled and wrote Facebook posts to be boosted within allocated marketing budget using established brand voice and digital assets, ultimately increasing target audience reach and engagement• Collaborated with creative agencies on flyers, ads, e-vites, and direct mail requests across 32 communities and geographic regions• Conducted a pricing audit on care services offered across 40+ retirement communities to ensure consistent and optimal pricing based on quantitative and qualitative research and benchmark studiesInitiatives and achievements:• Pioneered nationwide “Inspiring Seniors” Facebook campaign, conducted telephone interviews and wrote accompanying Facebook posts showcasing exceptional Amica residents, gaining local earned media for the campaign• Conducted a full social media audit and presented company and competitor analyses to Chief Marketing Officer with recommendations for Twitter, Facebook, and LinkedIn strategies

Toronto, Canada Area

Developed and wrote blog posts for corporate clients in the natural beauty industry, including TO112 and Medulla & Co., tailoring each piece to unique brand personas and voices

Toronto, Canada Area

BayBridge Senior Living, a wholly owned subsidiary of the Ontario Teacher's Pension Plan (OTPP), is Canada's premier senior living company. In 2015, BayBridge acquired Amica Mature Lifestyles, cementing its ever-growing position in the senior living industry. Its prevailing values are those of respect, quality, and inclusion.• Spearheaded a complete redesign of BayBridge’s payment system from cheques to paperless Electronic Fund Transfers (EFT) • Processed, maintained, and audited bank reconciliations and accounts payable for corporate accounts and for over 35 BayBridge properties• Created a Microsoft Access database for all external contracts and leases in order to facilitate accurate financial planning and reporting

Kingston, Ontario

The Alma Mater Society (AMS) is Canada's oldest student government. It serves over 16,000 Queen's University students, by way of ambassadorship within the university and in external communities. It owns and operates 18 student-run services and 6 commissions, with the mandate of enriching student life and cultivating a sense of social responsibility. • Analyzed brand perception by use of focus groups and devise tactics to consistently improve the society’s brand image • Communicated AMS-led events and hiring opportunities via targeted e-mails, viral videos, and social media posts, ultimately increasing student engagement • Overhauled social media content and posting schedule, boosting viral and organic reach to over 7,690 students on Facebook

Bachelor Of Commerce (Honours)

Activities and Societies: Oil Thigh Designs, The Queen's Journal, Alma Mater Society, Queen's Commerce Performing ArtistsDean's List.

Master'S In Management - Academic Exchange, Business/Commerce, General

Completed an exchange to ESCP Paris, taking Master's level courses taught in both French and English. Courses included Marketing.

Ontario Secondary School Diploma, 98% Average

Activities and Societies: Student Council, Drama ClubEarned French Immersion Certificate and the Canadian Parents for French Immersion.