A cohesive brand, clear and engaging communication and effective, strategic marketing efforts are crucial to the presentation and growth of a business. I help my clients elevate their brands and meet their business goals by partnering with them on:- Brand strategy (voice, message, parameters, positioning, cohesiveness and consistency)- Marketing strategy- Communications strategy (social media, email marketing, website, advertising, etc)- Creative direction- Brand photography- Content creation (social media, email marketing, blogs, website)

Creating powerful, captivating images for brands and individuals that evoke an emotional response through authentic human connection.www.CatherineSanderson.com

As the resident expert in design and marketing at Berbas Group I used my knack for design, breadth of marketing experience, love of customer service and keen eye for detail to help with the wide range of responsibilities involved with bringing properties to market and the implementation of their marketing plans. I found joy in helping clients present their homes in the best possible light to sell for top dollar. Duties included: - Led the company’s comprehensive rebrand, increasing client engagement and securing new business through strategic marketing, high-end design, and brand clarity.- Tailored sales presentations to meet prospective clients’ needs.- Conducted property inspections, pre-planning meetings, and property tours with potential clients, aligning each offering with clients’ budgetary constraints and sales goals.- Client appreciation event planning, managing client entertainment and networking opportunities to build rapport with past clients, contributing to client retention.- Organized and maintained detailed account profiles and sales systems through CRM software, ensuring accurate data tracking and high levels of organization to support ongoing sales efforts.

Co-founded Creative Social, a hub for learning and dabbling in new creative skills alongside like-minded, Austin-area women. We partnered with local artists and experts to offer an ever-changing variety of workshops from oil painting to goal setting to calligraphy, providing members a regular, fun creative outlet and social night out.At Creative Social, we believe that we are all made to continually try new things and experience new joys. To learn, dabble and play. To share experiences and have community. Our mission is to bring it all together for you.

iGnite is an empowering, holistic fitness community for women• Collaborating with the founder & CEO, strategized and implemented campaigns to continually elevate the brand, increase brand awareness and increase revenue• As marketing director, created regular email marketing campaigns, strategized and maintained brand partnerships, developed engaging newsletter content, engaged in all levels of social media management, public relations coordination, website development, brand graphics creation and oversaw company re-brand • Personally produced a digital interview story series titled Real Women, Real Stories highlighting the inspiring lives and experiences of women in the Austin community with the aim of motivating and inspiring readers to live their lives to the fullest. Responsibilities included interviewing, photographing, editing, publishing and promoting all stories.• As in-house photographer, regularly produced professional brand photography for marketing use across all platforms.• Coordinated and supported large and small scale events• Wrote trainings and trained new hires in social media management, sales, client services, brand voice, email marketing and brand graphics creation

THRIVE encourages and assists individuals in believing in, mapping out and achieving life-altering goals. Through our unique workshop format as well as individual and group coaching sessions, we provide the encouragement, structure, and accountability necessary to create positive, lasting life change.