Catherine "Kate" Smith Email and Phone Number
With over two years of experience as a Director of E-Commerce & Operations at Sparkledots, I led the launch and growth of three online brands, each with its own identity, website, and content strategy. I leverage my skills in data analysis, market research, and customer behavior to create and execute effective marketing campaigns that drive traffic, conversions, and retention. I also oversaw the inventory management and logistics across multiple platforms, including Shopify, Faire, Abound, and FashionGo, ensuring optimal product availability, quality, and delivery.I have achieved remarkable results, such as reducing the time needed to process new inventory from one week to one day, creating a product database that syncs across multiple Shopify accounts, and increasing sales and reducing costs through data-driven buying, marketing, and staffing decisions. I enjoy collaborating with cross-functional teams, providing support and guidance to achieve strategic business goals and production schedules. I am also proficient in using tools such as Canva, Mailchimp, Facebook, and Instagram to design products and assets, and manage email, social media, and platform-specific content. I am passionate about creating exceptional customer experiences and fostering brand visibility in the competitive e-commerce landscape.
Boombah
View- Website:
- distinctivs.com
- Employees:
- 6
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Digital Marketing And Ecommerce ManagerBoombahWest Warwick, Ri, Us -
Sales Marketing ManagerDistinctivs® Party Aug 2023 - Present -
Director Of E-Commerce & OperationsSparkledots® Apr 2021 - Apr 2023Launched three brands under the Sparkledots umbrella, including creation of successful marketing campaigns, implementation of all inventory on Shopify, Faire, & Abound and creation of SEO optimized websites. Reduced the time needed to process new inventory from one week to one day. Created a system of data driven buying, marketing initiatives, and staff planning leading to increase of sales and reduction in unnecessary spending.Provided logistical, operational and contract support for the Company and cross-functional partners including, but not limited to, Shopify, Faire, Abound, and FashionGo.Managed the overall approval process, timeline and budget for supply chain logistics to meet strategic business goals and production schedule.Analyzed daily and monthly reports to study trends and plan appropriately for inventory needs, marketing strategies and continued process improvement.Oversaw hiring, onboarding, continuous learning and daily management of the Operations, Sales, and Marketing teams.Coordinated with international factories to source product, including negotiation of prices, approval of samples, and arrangement of payment terms.Managed and created email, social media, and platform specific content on a daily basis as well as targeted content for specific events. Created systems to track shipments and ensure the warehouse, sales, and marketing teams were prepared for new product receipt.Developed workflows to optimize and structure the receiving process, inventory management, and sales and marketing initiatives.Created an innovative product database allowing the Company to sync products across multiple Shopify accounts, providing sales representatives with autonomy and improving reporting and allowing retailers to drop-ship our products.Presented monthly sales, marketing, and fulfillment reporting providing transparency for c-level executives.
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OwnerBlackbird Singing Boutique Feb 2016 - Apr 2021Woonsocket, Rhode Island, United StatesCreated an online boutique that catered to plus size women in need of fashionable basics. Utilized drop shipping to provide children’s clothing and higher end boutique clothing. Sourced high quality fashion from a variety of vendors, paying special attention to size charts and measurements.Built and managed a large inventory through Shopify.Sourced product from multiple wholesale marketplaces including Faire, FashionGo, and Orange Shine.Utilized drop shipping to offer customers a more diverse inventory selection. Created targeted marketing campaigns using email, Facebook and Instagram advertising, and online Facebook groups.
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Recruiting & Office AssistantKingwood Personnel - A Murray Resources Company Feb 2013 - Jun 2014Reduced the thousands of applications unnecessarily stored in the company’s file room. Through that process, helped to implement a robust HRIS through My Staffing Pro and provided recruiting assistance to the team. Managed the storage of paper applications and records in accordance with federal record keeping laws.Lead the implementation of a new HRIS in better track applicants.Worked with the staffing team to fill open temporary and short-term staffing needs.Utilized staffing platforms such as Indeed, Monster, and Jobing to actively recruit for open positions and build a client base for future positions.Assisted with the administration of testing of applicants to ensure proper placement. -
Corporate Recruiter & Benefits GeneralistAls Group Usa, Corp Jul 2009 - Jan 2012Houston, Texas AreaBrought the company into compliance with federal 401k 5500 filing and auditing. Successfully completed three annual audits, with a 0% error rate. Managed the integration of benefits for three acquired companies. Administered benefits including 401(k), Medical, Dental, Vision, Group Life Insurance, Voluntary Life Insurance, and Flexible Spending Accounts.Created job postings, review and forward resumes, attend job fairs, prepare new hire packages, and enter new hires into payroll systemCompleted Annual enrollment including quote reviews and record updates, paying special attention to the requirements of the Affordable Health Care for America Act.Monitored and processed COBRA requests, with special attention given to Federal requirements, programs, and timeframes.Managed FMLA requests and eligibility.Completed Quarterly Worker’s Compensation Audits.Completed 401(k) audit including 5500 preparation, completion of financial statements, creation of confirmation letters, and sampling preparation. -
Payroll Specialist/ Hr GeneralistBay Point Marriott Mar 2008 - Oct 2008Panama City, Florida AreaProcessed and maintained payroll biweekly for a staff of over 100 associates using ADP software -
Human Resources CoordinatorLowe'S Home Improvement Nov 2007 - Mar 2008Marianna, FlCoordinated all aspects of employment including: orientation, job posting process, compensation and benefits, payroll, etc.Coordinated all new hire and ongoing training for all employees. Ensured certifications and courses for all employees were completed before the due dates. -
Shine (Serving The Health Insurance Needs Of Elders)Florida Department Of Elder Affairs Aug 2005 - Oct 2007Tallahassee, Florida AreaAssisted Medicare beneficiaries and their caregivers with accurate and timely information regarding Medicare and other health insurance options.
Catherine "Kate" Smith Education Details
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Sociology -
Professional Communications -
St. John Lutheran High School
Frequently Asked Questions about Catherine "Kate" Smith
What company does Catherine "Kate" Smith work for?
Catherine "Kate" Smith works for Boombah
What is Catherine "Kate" Smith's role at the current company?
Catherine "Kate" Smith's current role is Digital Marketing and Ecommerce Manager.
What schools did Catherine "Kate" Smith attend?
Catherine "Kate" Smith attended University Of Houston-Clear Lake, Florida State University, St. John Lutheran High School.
Who are Catherine "Kate" Smith's colleagues?
Catherine "Kate" Smith's colleagues are Miranda Stephens, Tara Long.
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