Catherine Thompson Email & Phone Number

West Sacramento, California, United States

Rocklin, California

As head of my department at MarkSYS Holdings, LLC, I oversee strategic content development, execution, and analytical reporting for direct mail, email marketing, and digital advertising campaigns. My job requires me to prioritize and execute strategies to achieve quarterly Objective Key Results (OKR) targets, develop trainings and manuals, coach/mentor direct reports and new hires. I frequently work cross-functionally to develop companywide policies & procedures, advise on HR-related legal matters, collaborate with hiring managers to develop job postings and employee recruitment strategy. Recently, I assisted management to develop programs to improve company culture and professional workplace behavior. Key Accomplishments:• Led HR policy creation for Covid-19 related policies, assuring compliance with laws and health directives.• Developed operational process for HR and AR to reduce outstanding invoices, reducing necessary follow-ups.• Worked cross-functionally to draft and finalize training manuals that improved workflows and employee efficacy.• Developed digital lead-generation strategy growing client’s direct mail list from 2.5K to 50K mailings per week.• Adjusted campaign strategy to achieve a 1% increase in responses (on top of a 9% return) for a total of 95 responses on a campaign of 2500 sends.• Applied effective change management to successfully lead rollout and implementation of highly technical new software application to reluctant team members.

Sacramento, California, United States

As a customer service rep at CMS, I developed project plans and timelines, and executed production of direct mail marketing campaigns for national mortgage and loan companies. New to marketing and direct mail, I developed an expert understanding of rules and laws governing direct mail messaging and delivery, collaborated with clients to adjust content and timing, and worked with the production team to ensure that projects were executed and completed on time and within budget.Key Accomplishments:• Utilized strong communications skills to deescalate conflicts and build rapport with tough clients converting potentially disgruntled customers into profitable accounts.• Set positive, collaborative tone with new clients, building loyalty and enabling easier negotiations/price increases.

San Francisco Bay Area

At DTI, I supported office managers of Fortune 500 companies and law firms by assuming responsibility for scheduling, ordering, inventory, and copy room management. Key Accomplishments:• Ensured that clients and their customers received the best possible customer care and assistance, promoting a professional and competent environment.• Developed efficient processes for completing tasks and organizational systems to improve efficiency.

San Jose, California, United States

Cash Office, Copy and Print, Cashier, Sales Specialist, Loss prevention.

Master'S Degree, Human Resources Management/Personnel Administration, General, 4.0

Bachelor Of Science - Bs, Psychology