I am a passionate and energetic leader with 25 years of retail and wholesale experience in the Asia Pacific fashion & lifestyle industry. Covered 20 Asia countries with 250+ POS, driving business growth and maximizing partner performance for APAC. Specializing in strategic partnership development, key account management, relationship management, financial analysis as well as developing consumer-oriented merchandising strategies across multi-channels. My core competencies include strategic thinking & execution, communication & negotiation, cross function collaboration, keen analytical and business acumen. I am also good at leading APAC merchandising strategies. Good assortment planning and Asia product development skills. Excel in evaluating seasonal product performance, managing seasonal open-to-buy (OTB) & inventory management.I started as doing retail sales operations in Singapore.I have an unwavering desire for continuous improvement and growth. I enjoy challenge and am willing to work across boundaries internally & externally to drive performance. Language wise, I am fluent in English, Cantonese & Mandarin. I possessed A1 German Certificate too.Outside of work, I’m passionate about yoga. Yoga poses present unique challenges that push me past discomfort & build my endurance. It teaches me about facing challenges & develop confidence to tackle obstacles.Happy to connect! Please do reach out at catwps@yahoo.com or via LinkedIn anytime!#StrategicThinking #StrategicPartnerships #KeyAccountManagement #KeyAccountDevelopment #BusinessRelationship #Relationship Management #BudgetForecasting #Cross-functionalTeamLeadership #DistributorManagement #SalesManagement #StrategicAlliances #NewBusinessDevelopment#PartnerRelationshipManagement #KeyClientRelationships #SalesProcess #BusinessAcumen #BusinessReviews #DataAnalysis#RetailMath #Negotiation #Communication #Leadership #Coaching&Mentoring #AssortmentPlanning
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Sales (Wholesale) Manager, ApacPuyi OpticalSingapore -
Regional Sales (Wholesale) ManagerFour-Decade (Puyi Optical, Europe Group) May 2024 - PresentSingaporeFour Decade is the wholesale arm for Puyi Optical (Europe Group) in Asia. Portfolio covers sales management & business development for luxury eyewear business in Asia.Brands: Lotos, Maybach, Linda Farrow, Jacquemus, Eque. MMarkets: Korea, Singapore, Malaysia, Indonesia, Vietnam, Taiwan, Thailand, CambodiaReports: Report to founder for Four-decade, manage a team of wholesale professionals as well as wholesale operations.
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Key Account Sales (Wholesale) & Product Manager, ApacSuperdry Oct 2019 - Dec 2023Hong Kong SarProducts: Men’s & Women’s Apparel & Accessories (4 Product Lines)Channels: Franchise, Wholesale, E-commerce (.com & Marketplace) Markets: Hong Kong, Macau, Taiwan Singapore, Malaysia & Indonesia. (50+ POS)Reports: 1 Business Analyst, supported by 1 Visual Merchandising Manager & 1 Customer Service ExecutiveManaged all aspects of the wholesale business in APAC, developed and nurtured strategic partnerships across APAC, maximizing partner performance in their respective markets while ensuring adherence to brand guidelines.Key highlights:- Proven track record of driving profit with an average annual wholesale budget of GBP7million- Turnaround Taiwan market. Transformed a discount-focused business into a brand-cohesive 20+ POS retail destination. Achieved channel expansion through adjustment on pricing, merchandising, VM & marketing strategy resulting in brand elevation, and channel expansion across franchise, wholesale, and major e-commerce marketplace platforms. - Spearheaded transformative financial analysis initiatives which provide visibility into retail KPIs. Driving strategic decision-making and fuelling sales growth.- Skilled in key account management, strategic planning, relationship management, financial analysis, and retail operations optimization. -
Associate Wholesale Manager, Apac Include ChinaEsprit Jul 2014 - Apr 2019Hong KongProducts: Women’s fashionChannels: Franchise & E-commerce. Markets: Thailand, Philippines, India, Nepal, Myanmar, Mongolia, Guam & China (120+ POS)Key highlights:- Chosen from 30 managers to lead a transformation project for China. Developed and executed buying strategies with 10 partners, resulting in a significantly elevated brand status in the market.- Consistently surpassed the USD 18 million target for 3 consecutive years by strengthening collaboration with the global product team on APAC-specific styles. Achieved continuous improvement in product alignment and ensured market relevance. -
Associate Retail Buying Manager, ApacEsprit Oct 2006 - Jun 2014Hong KongProducts: Women’s fashionChannels: Self-operated Retail Stores Markets: Singapore, Malaysia, Hong Kong, Macau, Taiwan, Australia & New Zealand (80+ POS)Key highlights:- Only manager (among 30) to achieved division (retail) sales growth during the 2008 Lehman Brothers crisis.- Localization strategy: Created 25% region-specific products (Asia Injections) with HQ designers, driving business growth.
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Brand ExecutiveC.K. Tang Limited Jun 2004 - Oct 2006SingaporeProducts: Men’s & Women’s Apparel & AccessoriesChannels & Markets: Self-operated Retail Stores (5POS) in SingaporeReports: Managed 1 Senior Merchandiser, assisted by a team of 30+ sales associates including 5 Sales Supervisors- Full vertical accountability for merchandising, marketing , retail buying & retail operations for French Connection & Seed. -
Retail Buyer & Operations ManagerIsetan Mitsukoshi May 1997 - May 2004SingaporeProducts, Channels & Markets: Women’s & Kids Apparel & Accessories for 4 self-operated department stores + 1 standalone store in SingaporeReports: Supervised a team of 30+ sales associates including 2 Senior Sales Supervisors- Brand Manager for Morgan. Oversee brand management and operations.
Catherine Wong Education Details
Frequently Asked Questions about Catherine Wong
What company does Catherine Wong work for?
Catherine Wong works for Puyi Optical
What is Catherine Wong's role at the current company?
Catherine Wong's current role is Sales (Wholesale) Manager, APAC.
What schools did Catherine Wong attend?
Catherine Wong attended Nanyang Technological University Singapore, Victoria Junior College.
Who are Catherine Wong's colleagues?
Catherine Wong's colleagues are Hilary Wong, Julio Chau, Cayden Ho, Ricky Lam, Anna Ling, Ziddi Boy, Jerald, Lok Wan Ching.
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Catherine Wong
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Catherine Wong
Esg Lead @ Apeiron Bioenergy | Msc Environmental Management | Climate ResilienceSingapore -
Catherine Wong
Senior Executive Assistant, President'S Office, Growth & Emerging Markets At Takeda Pharmaceuticals InternationalSingapore2yahoo.com, takeda.com
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