Catherine Yared Email and Phone Number

- Manage multiple web projects, scoping out the workload and making sure all is delivered to the client in a timely manner. (Manage budgets & timelines)- Manage a digital producer that helps with the development of all those projects.- Constantly working on improving and building the relationship with my clients.- Research new opportunities to deliver new ideas to the client.- Work tightly with my team to track, analyze and optimize projects and financial performance.- Create proposals and briefs.- More tasks to elaborate on upon discussion

- Manage multiple web projects, aimed at improving the customer experience.- Integration of digital content for the public web site and the internal website. - Support all regional teams for all issues, questions, insight related to web platforms.- Maintenance of different web platforms aimed at helping regional teams in Canada best expose their respective lawyers. - Creation of documentation, in order to facilitate the communication of processes for all the different platforms used.

• Launched Lolë’s first men’s collection, created a strategic plan to help recruit new clients & build new database. Managed the project from beginning to launch.• Work on web photoshoots in collaboration with internal and external teams. • Responsible for creating all the calendars promoting the right collections to highlight throughout the seasons. • Manage all marketing content that lives on all web channels to ensure consistency. • Create marketing plans for paid ads & social media.• Work with designers to build strong content that will answer our customer’s needs.• Analyze results and improve to help increase brand awareness & conversion to the website.• As marketing is in constant evolution, I bring new ideas to the table to improve our web traffic.• Approve all copywriting before launch.

Responsible for planning of all digital channels of the Call It Spring brand, including e-commerce site, mobile site and newsletters. I work closely with internal departments and the brand development team to implement the different promotional programs created to increase sales & web traffic, and optimize conversion on the different digital platforms. Commercialize the content in a way that is consistent across all channels while adapting it to the web. - Manage all online projects for CALL IT SPRING Canada and US websites.- Create briefs for all different projects. - Work closely with designers & developers to make sure projects are completed & live at the correct time.- Take care of daily operations for the e-commerce website and mobile site.- Analyze reports to improve conversion and web optimization.- Manage marketing projects & content for online use. - Implement new projects on all digital platforms and supervise the test phases- Work with the various departments (CRM, Merchandising, Marketing offline, Media) to insure a consistent message across all channels. - Research strategic keyword and write SEO friendly descriptions in order to increase website ranking and traffic.- Analyze competition to look at new opportunities.- Approve all copywriting (english & french).- Proof all content before it goes live.

Coordinating the day to day workflow. Working closely with the design & fed teams to make sure projects are being worked on and delivered on time. Also assisting the managers in their project, ensure everything is well executed and on time.- Create briefs for the design & fed teams for all web + newsletter assets. - Communication about changes/updates/modifications with the design & fed teams.- Testing of website assets & newsletters before they go live- Proof all content before it goes live.- Recap promotions for each week to send to all different departments. - Manage the copy being translated on time- Support Marketing managers in their projects.- Daily analysis of competitors site/emails

GLOBO division