As the co-founder of Supply Route Company (formerly Magforce Korea), I lead the company’s efforts in brand management, merchandising, buying, marketing, and distribution for international men’s fashion brands in South Korea. My primary focus is on helping globally recognized brands such as Red Wing Shoes, Abraham Moon, Bleu de Chauffe, Bertucci Field Watch, MWC Watch, Good On, Guernsey Woollens, Magforce, Pig and Hen, Katin, and Newberry Knitting establish a strong foothold in the Korean market through exclusive distribution partnerships.I specialize in developing tailored strategies to build brand awareness and expand market presence, both online and offline, ensuring that these brands not only enter but also thrive in a competitive retail environment. By adapting global brand strategies to suit local consumer preferences, I aim to foster long-term brand loyalty and sustainable growth.My role also involves managing brand licensing and protecting intellectual property, helping to safeguard and enhance the value of the brands we represent. Through a combination of retail and e-commerce expansion, I focus on forging strong partnerships with local retailers and platforms to create a lasting impact for our international partners in South Korea.