Catherine Hess Email & Phone Number

Santa Ana, California, Us

Responsible for the strategy, management of multi-channel marketing for a busy mortgage lender across 4 DBA's. Responsible for building a marketing strategy from the ground up, adapting to the challenges of a turbulent rate marketCreated and managed a budget for all marketing activities and channels Served as CRM administrator for Surefire, Total Expert and Jungo/ Salesforce, working to refine all elements of lead generation, sales support and marketing automationManaged technologies such as Zapier, Twilio, Maxwell, and NiceCX to facilitate the flow of information between lead generation systems, Encompass, and the CRMCreated compelling email marketing campaigns supported by social media campaigns Created an advertising program to aggressively expand our lead generationBrought SEO in house and managed link building and organic SEO efforts Created content for our sales team including custom landing pages, microsites, flyers, social media pieces, and event brandingEngaged in initial hire and ongoing training in the different technologies necessary for sales to perform their jobs wellManaged a website refresh for the parent company and all website updates across each DBADeveloped a partnership with Compliance and Ops to drive broker approvals, improve timely information for sales, and moreReported directly to both the EVP and the CEO, keeping them abreast of successful marketing efforts

Santa Ana, California, Us

Responsible for the strategy, management of a busy marketing team. Responsible for building a marketing strategy, increasing sales by 55.25%Created and managed a budget for all marketing activities and channels Served as CRM administrator, working to refine all elements of lead generation, sales support and marketing automationCreated compelling email marketing campaigns supported by social media campaigns Managed a large trade show calendar, overseeing the logistics, updating trade show materials, and expanding our brand presence Created an advertising program to aggressively expand our lead generationWrote thought leadership pieces to position the company favorably in the market Brought SEO in house and managed link building and organic SEO efforts Created content for our sales teamManaged a website refresh and all website updates Created a webinar program to warm up existing leads and capture new leadsManaged a growing team of marketers to dramatically increase marketing output

Responsible for managing a busy Marketing team on two continents, the direction of marketing within the company, and sales support.Managed multiple brands, including 3 sister companies held by the main brand, increasing their visibility and profitability. Assisted in the management of a large geographically dispersed sales team. Implemented a new marketing automation program using Act-On software which coordinated with targeted landing pages and dynamic content that I created.Created a robust inbound marketing program using content, SEO, thought leadership articles, social media, and press. Regularly created new content and updated old content such as presentation decks, catalogs, and more.Managed a custom built CRM, tying this to resources on our website to dynamically push content overnight and keep our pages up to date.Managed a team of telemarketers, driving more leads with scripts and training to identify multiple opportunities for each of the brands.Developed an outbound lead generation program, increasing leads by over 300% and increasing targeted web traffic by over 60% at a significantly lower cost. Managed the LinkedIn Sales Navigator program. Managed a busy web development program and oversaw updating multiple brands’ websites. Additionally managed a busy online WooCommerce store, responsible for increasing margins, all content, and implementing a system that would notify and keep accountable Sales, Accounting and Manufacturing. Managed the marketing budget, reducing wasted ppc spend by over 90% and increasing the effectiveness of our lead generation.Worked closely with senior leadership, developing goals and implementing them with the support of my team.

Folsom, California, Us

Ran the marketing department and provided sales support for a large corporate healthcare-focused managed service provider.• Created a branding plan and managed it by calendar, reporting to senior internal stakeholders.• Updated all outdated branding materials, including the corporate website, trade show materials including the trade show booth and banner advertisements, presentation materials, brochures, sales sheets, and branded giveaways• Created a press release program and social media channels and managed them according to plan• Updated and managed Salesforce CRM, Pardot, Act-On email marketing automation software, and dedicated web scraping programs to gather updated information on leads• Created an outbound lead generation plan, including a robust email marketing campaign and onsite program updates such as newsletters and branded items for upsells and cross sells • Developed a market intelligence program, regularly providing Strengths, Weaknesses, Opportunities and Threats information to gain an advantage in the marketplace• Created a robust content marketing campaign, including white papers, infographics, blogs, and articles across a variety of different industry channels, enhancing SEO and thought leadership visibility• Provided graphic design support and created company video content • Worked with senior leadership to plan events and sponsorship opportunities, writing speech content and assembling presentation materials• Responded to RFP’s and created sales proposal documents for large enterprise level healthcare clients, providing sales support and market intelligence to a geographically dispersed sales team

Costa Mesa, Ca, Us

Ran the marketing department for a growing technology company that was bought out by its larger competitor.• Established a branding program and managed marketing initiatives for the year by calendar.• Managed the website, designing new pages, developing responsive html forms, lead capture devices, and updating information as it changed. • Created a robust email marketing program to reach out to customers, prospects, and partners. Successfully increased open rates by 50% and segmented out marketing lists to enhance customer experiences. • Worked closely with upper management to optimize the CRM (Zoho), syncing web contact forms to automatically populate the CRM. • Created dynamic content marketing including blogs, white papers, case studies, surveys, articles featured on industry sites, organic press, and partner channels. Organically increased traffic to the website using relevant keywords by over 1000%. • Managed the pay per click advertising campaigns, optimizing key words to produce higher quality leads at a 50% lower cost. Successfully increased paid search traffic by 215%. • Maintained the social media channels, personalizing them and growing the channels organically by over 400%.• Pitched executives for speaking roles, creating dynamic content for large speaking events.• Reported marketing metrics to upper management at a weekly meeting, increasing transparency into the marketing function. • Planned trade show events to increase leads for the company and increase visibility. • Enhanced on page and organic SEO efforts, building new backlinks and increasing search engine visibility. • Developed a comprehensive business marketing intelligence program that provided an advantage in the marketplace. • Managed the marketing budget, reducing spend by over 50% while increasing effectiveness.

Irvine, Ca, Us

Provided marketing and sales strategy and support services to clients, affiliates, and employees for a company bought out by a large insurance carrier. • Created a marketing and sales plan outlining key marketing and sales initiatives and goals for the year. • Responsible for preparing proposals and contract materials. Tracked their success through the pipeline and kept our records up to date. • Maintained a robust email marketing program which included monthly email blasts, regulatory alert notices, and newsletters. Prepared email marketing blasts and monthly newsletters for agency clients as well as affiliate partners' clients and brokers.• Created logos, branding materials, and social media channels, ensuring compliance with company and affiliate partner standards.• Wrote press releases and distributed them according to plan. • Worked closely with partners to create, update, and maintain contact management and customer retention programs.• Created a robust webinar program, administered the technical side. Facilitated customer feedback, payment, and monitored the metrics to keep track of ROI. • Refreshed outdated marketing collateral materials, the company website, and branded materials to ensure the agency presents itself in a modern and timely manner.• Created an agency blog to keep stakeholders aware of emerging human resources topics which might affect the industry.• Established an affiliate recruitment campaign to drive marketing and sales forward. • Created branded materials for use at partner conferences. Worked the conferences with senior members of management, representing the brand. • Provided strategic marketing counsel to senior staff members such as the CEO and VP to drive marketing, sales, and customer service functions forward. • Migrated from Netsuite CRM to Zoho, enhancing data quality.

Irvine, Ca, Us

Provided attorney clients with public relations and media relations support to publicize their businesses prior to it being bought out by a large legal group. • Provided strategic public relations counsel to determine best possible strategic communications strategies to publicize clients' businesses.• Pitched media sources with stories to obtain favorable press regarding clients' brands and services. Prepared press releases and tracked their efficacy with weekly media reports and press clippings.• Created social media campaigns to increase exposure to targeted online audiences. Obtained 300% increase in social media attention on behalf of the firm itself. Crafted daily messaging to increase engagement among prospective clients. • Wrote daily blogs and content for all of our clients, including the firm itself. • Ghost wrote articles on behalf of the firm and on behalf of clients, placing them in print publications, online blog networks, and online journals. • Served as a point of contact for clients to discuss their current marketing and public relations strategy and how we could further leverage these tools on their behalf. • Wrote white papers, Ebooks, and articles regarding attorney marketing and a variety of legal topics in order to engage new clients. • Communicated with attorneys, clients, and the media on a daily basis.

Anaheim, California, Us

Provide communications work and advisory services for legal compliance issues across the international group of manufacturing entities. • Supported and participated in contract negotiations with government entities and government contractors. • Developed Econolite Group’s ITAR compliance program in order to comply with the federal government’s laws as they relate to the manufacture of defense articles. • Interfaced with representatives of Econolite Group’s nonprofit organization partners and engaged in Public Diplomacy with lawmakers to offer education regarding new transportation laws. • Created, implemented, and monitored compliance with State and Federal laws, including the Federal Acquisition Regulations, ITAR, EAR, and Uniform Commercial Code.• Liaised with senior management, corporate counsel, and insurance brokers to ensure compliance with company policies.• Wrote company policies that ensured a uniform standard across the companies concerning document retention, Social Media communications, and processes for implementing the ITAR and EAR regulations. • Conducted legal research, reviewed drafts, and advised sales professionals on how to proceed with contract negotiations that minimized company risk and exposure.• Managed Social Media outreach to targeted government entities, increasing Twitter subscriptions by over 50%. • Communicated with clients, government officials, project managers, attorneys, and insurance brokers.

Provide advisory services for strategic communications and marketing, business development, proposal writing, branding, web communications, and civil affairs projects. • Business Development, Strategic Communications planning, and Social Media consulting for a national strategic communications firm in conjunction with a client's overseas communications. Provided strategic public affairs counsel with directed messaging to address communications shortfalls. Oversaw a team of 3 to produce daily and weekly media analysis reports. Developed analysis and advice for strategic planning, public diplomacy operations, and post operation branding. • Business Development, Social Media and Strategic Communications work on behalf of local businesses to increase their exposure to targeted customer bases. Increased Twitter subscriptions and Facebook fans by a minimum of 20%. Ghost wrote opinion articles in local newspapers to educate the public about social issues affecting local businesses. Planned events that would highlight the business’ brand to community members. Composed integrated marketing plans, social media engagement plans, and community outreach plans for nonprofit organizations and businesses seeking strategic vision and implementation guidelines. • Strategic Communications and Community Outreach consulting services for the Sheldon Group in Newport Beach, CA. Engaged community members to rally around a common cause affecting local businesses and community members. Composed client’s crisis response for media release and wrote speeches and talking points for use in front of City Council.

• Composed the Councilwoman’s Social Media and Internet communications, including her weekly blog, Facebook, and Twitter. Successfully increased her amount of Facebook fans by over 300%. • Monitored and analyzed multiple forms of media for the Councilwoman to keep her abreast of her image in the media and to effectively gauge public opinion. • Served as a point of contact for constituents seeking responses from the Councilwoman. Responded to constituent emails and letters on behalf of the Councilwoman and composed issue emails to her database of supporters.• Successfully switched the Councilwoman to an updated blog environment, increasing productivity, increasing interactivity, and accomplishing this switch over in half of the expected time. • Compiled research projects on relevant issues to the Councilwoman and her constituents.

Washington, District Of Columbia, Us

Responsible for Media Analysis and research on multiple government and military contracts in diverse regions. • Monitored up to the minute media to assess the landscape for client communications. Prepared weekly reports in multiple languages for Client’s use in assessing the effectiveness of their communications. • Prepared documents and presentation materials to assist senior staff in pitching to new clients. • Researched and analyzed the region’s key communicators and obstacles to the intended message. • Prepared case studies on conflicts and outside indicators which would hinder the message. • Responded to requests for proposals to supervisors, preparing proposals with limited supervision.

Oversaw community outreach programs in the Pasadena/ Glendale area focused on increasing tolerance and encouraging cooperation among diverse community members. • Published contributor and editor of the annual Los Angeles County Hate Crime Report. • Assisted the Senior Public Relations representative with the annual Hate Crime Report press conference. This included media calls, press packets, composing press releases, preparing talking points, facilitating interviews, VIP reception, and limited translation services of press releases intended for use by foreign press representatives. • Held community outreach seminars intended to establish links between civil society, the police department, and interested community members. • Utilized Social Media to communicate with community members regarding the committee’s work within the community, highlighting our successes. • Contributed to a report with policy recommendations on gang violence and intervention which was sent to Governor Schwarzenegger • Prepared legislative correspondence to community leaders

Provided legal support work and notary services for a private practice specializing in Probate, Estate Planning, Tax, Real Property and Bankruptcy. • Responsible for conducting in- depth research of case law.• Prepared documents to be filed in the court and organized probate notes on active probate proceedings.• Prepared discovery for active litigation proceedings.• Formed and managed corporate records of limited liability companies and corporations.• Prepared estate planning documents and all applicable real property/ real estate documents to fund trusts, transfer property, etc...• Provided support through phone work, notarization of documents, computer research, and interaction with clients.

M.A., Public Diplomacy

B.A., International Relations

Certificate/Aa, Paralegal/ Legal Assisting