Katherine Hsieh Email & Phone Number

Taiwan

Taipei, Taipei City, Taiwan

• Spearheaded the development of a comprehensive brand product system for a highly successful product line, fostering GPS smart bike computers from initial ideation and design to prototyping, testing, and iterative function improvements.• Redesigning the user interface (UI) for the companion app which transits from a web app to a native app for both iOS and Android platforms. • Creating modular design principles and actively working hand-in-hand with software engineers to transform abstract concepts into tangible solutions, effectively applying them to ensure seamless integration and a streamlined workflow, reducing development time and costs while maintaining consistency and scalability.• Ensuring the final product aligns perfectly with the original design expectations, working closely with quality assurance engineers and outsourcing reviewers to uphold the highest standards of quality and usability.• Playing a key role in establishing UI/UX guidelines that streamline the team's workflow, ensuring consistency and efficiency in our design processes.• Optimizing UX Writing and managing multi-language string tables for products and companion apps, ensuring efficient communication with users.• Providing meticulously crafted UI materials for marketing purposes, delivering visually captivating and compelling content that powerfully showcases the product's features and benefits.

Taipei City, Taiwan

• Optimizing and maintaining the brand and new product visual system to ensure a cohesive and impactful visual identity.• Leading the design of product packaging, yearly product catalog, promotional flyers, and other marketing materials. Responsible for overseeing the entire process, from conceptualization to production. Additionally, establishing a streamlined system to support worldwide distributors in localizing marketing materials.• Organizing and coordinating an outsourcing team for global marketing material collection, including new product images, videos, and promotional content for sponsored professional teams and individual athletes.• Managing booth decoration for international trade shows, including two years of experience at the Taipei Cycle Show and Eurobike.• Strategizing and planning marketing events to engage with local users and enhance brand awareness.

Taipei City, Taiwan

Taipei City, Taiwan