I am a Business Consultancy and Research Manager of The European Chamber of Commerce of the Philippines (ECCP). Currently spearheading the Business Consultancy and Services Department, providing Business Development and Business Technical Support to European companies expanding to the Philippines. My professional practice started after my Bachelor’s degree in Industrial Design as a Sales Designer for Centrex Corporation a leading exhibition design contractor, followed by close to a decade of experience as a Channel Development Manager for Boosterfoods Inc., an FMCG distribution company carrying multiple house and global brands in its portfolio. For Consultancy work, I was commissioned by internationally renowned brands like Arla Foods and Linhai Yamaha Motors as a Trade Marketing Consultant. I am also a Certified Trainer of the International Trade Centre’s Market Analysis Tools and an Export Management Coach / National Consultant for their Arise Plus Philippines Project. With my interest in giving back to the academe, I am an active alumna Professional Teaching Faculty of the De La Salle-College of Saint Benilde Industrial Design program of the School of Design and Arts, handling the Business and Marketing major courses. I completed my Master's degree in Business Administration (MBA) with a Specialization in International Business at De La Salle University Manila. My expertise is in Business Development, Product Management, International Business, and Global Marketing. For collaborations, you may send me a direct message or email to catherine.lee@eccp.com and/or catherine.lee@benilde.edu.ph