Catherine Adams Haboly Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Canada Area

Vancouver, Canada

• Drive PR activities, partnering closely with our agency network to oversee all PR activities including product announcements, launch events and ongoing communications with press and analysts.• Work with our lead agency to develop our annual PR plan. Develop metrics and measure our effectiveness. • Be a champion for the Peer 1 brand voice and brand position through PR activities.• Coordinate spokesperson program, working with agencies and spokespeople to ensure consistent messaging and anchoring back to our PR strategy.• Collaborate with Digital team and our Agency network to support our social media strategy and ensure a steady flow of conversation across social media.• Produce high quality internal communications including All Hands Calls and Monthly Business Updates that keep our peers informed and engaged with what’s going on in the business. • Liaise with the Customer Experience, Sales and Legal organizations to coordinate customer storytelling that feeds into our PR plan.• Plan, research and write compelling customer case studies/stories that support our • Develop and maintain effective processes for input and sign off that take into account our many stakeholders. • Advise internal clients on their communications needs, and step in to write specific communications as needed.

Vancouver, Canada

Vancouver, Bc

• Writer, researcher, content producer for a variety of client publications and media materials

Whistler, Bc

• Planning, coordination and implementation of strategic travel media relations campaigns targeted to local, national and international media outlets and freelance journalists• Creative development of communications plans and new story ideas; writing news releases and preparation of background materials and content for website• Management of incoming media requests and media visits, interviews and projects • Development and execution of strategic communications plans for resort-wide festivals and events• Represented Tourism Whistler at conferences and meetings including Canada Media Marketplace in New York and Los Angeles, and World Travel Market (WTM) in London, UK• Collaboration with strategic partners to procure large filming projects, including US network television shows, photo shoots and celebrity appearances • Management of departmental budget and supervision of support staff • Contribution to resort-wide committee providing communications management support to members

Richmond, Bc

• Management of strategic task force charged with the implementation of major operational changes to runway systems• Development and implementation of strategic external communications plan including media relations, community relations, government relations and issues management • Writing and coordination of community newsletter with a distribution of 185,000 and internal briefing notes• Coordination and preparation of multimedia presentation and speaking notes; coordination of presentations to local municipal councils and community groups• Management of project timelines, budget planning, tracking and reporting

Richmond, Bc

• Communications consultant to a number of major airport construction projects, including the Domestic Terminal Building Upgrade Project and the Airport Connector Project • Media relations, planning and coordination of special events and media briefings • Coordination of media interviews, direction and assistance to spokespersons and executives• Writing and distribution of media releases and background materials• Responding to ongoing media inquiries and 24-hour back-up on-call media liaison • Lead media tours of airport and perform a media relations function in emergency exercises • Community relations; planning and coordination of public open houses, related print materials• Advertising coordination; planning, preparation of print advertising materials and media buys