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Results driven C-Suite marketing and communications leader who builds brands, creates highly motivated and inclusive teams, and increases revenue. Leading digital transformation has been part of my DNA for almost two decades. I have sought out complex challenges and find I am at my best when I can combine creativity and analytics to propel business growth. This has allowed me to move seamlessly between between categories including CPG, retail, financial, luxury, non-profit, and online businesses. Chosen as one of Advertising Age's Women to Watch 2018, Advertising Age's 2015 Media Mavens, Adweek's 2014 Media All-Stars, and Forbes' 100 Must-Follow Marketing Minds to Follow on Twitter. Actively involved in social media with 19,000 Twitter followers.Making a positive impact in my community and on the people around me is core to who I am and makes me better at what I do. I am currently on the She Runs It Board, have served on the Alvin Ailey American Dance Theater Board, the Make A Wish Foundation of America Board, the Sustainability Committee for the World Economic Forum, and Ad Age's The List. Helped create the Effie Award for Positive Change. Am honored to have served as the Chief Marketing and Communication Officer of Feeding America. Specialties: P&L managementRevenue generationVision, mission, and values leadershipBuilding and leading high performing teamsGlobal collaborationMarketing strategy developmentBrand strategy and product positioningPurpose driven marketing and communicationExternal and internal communicationsBrand reputation and crisis managementData-driven storytelling and content creationConsumer insights and customer segmentationAcquisition and retention strategiesCustomer journey including direct, digital, and mobile marketing, social media, ecommerce, content development and distribution, advertising, and data analytics. Lead generation tools - SEO, paid search, email, and SMS.Customer relationship marketing (eCRM), data strategy, database management, CRM migration, and technology infrastructureSponsorship and brand partnershipsInfluencer marketingNew agency marketing and media modelsPassionate about creativity, innovation, and mentoring talent.
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Consultant And AdvisorThink.FirstChicago, Il, Us -
Chief Marketing Officer, NaIg Group Sep 2022 - PresentLondon, GbCMO of IG NA (parent of tasty financial brands), online trading firms that are reinventing the trading experience in the US and globally -
Consultant And AdvisorThink.First Sep 2021 - Sep 2022Worked with the Trustees of a large Chicago University to assess the overall effectiveness of marketing the University. Serve as an Advisor to a start-up tequila brand. -
Chief Marketing And Communications OfficerFeeding America Nov 2016 - Jun 2021Chicago, Illinois, UsSignificantly increased public awareness, engagement, and action for the issue of hunger in America. Enhanced the organization’s reputation as one of the best-known and most-admired non-profit brands in the country. Chosen by Fast Company as one of their 2021 Brands that Matter and the ANA as the 2019 Non-Profit Organization of the Year.Exponentially grew revenue generation for individual donors through a digitally-led model (+60%) by building the right staffing and tech infrastructure. Oversaw philanthropy operations which included a CRM migration, data and analytics, gift processing, and call center operations.Began a program of learning and understanding on Diversity, Equity, and Inclusion including Executive Team training and development of Marketing Best Practices with the Center for Inclusion. Worked with the Praxis Group to create an employee workshop on Transgender and Gender Non-Conforming Affirming Best Practices. -
Executive Vice President, Account DirectorLeo Burnett Jul 2015 - Nov 2016Chicago, Illinois, UsLed the US McDonald's and Esurance businesses. Actively created data-driven, multi-agency marketing solutions to drive client's businesses and increase agency revenue.Oversaw McDonald’s highly successful advertising launch for All-Day breakfast and helped develop their strategy to increase quality perceptions and regain leadership within the category. -
President UsVizeum, Dentsu Aegis Network Jun 2011 - Jul 2015London, GbLaunched and led growth of Vizeum US, an integrated global communications planning and media buying agency, part of the Dentsu Aegis Network. Oversaw brands including Discover Card, Pernod Ricard, Calvin Klein, Reckitt Benckiser, Sonos, The Dow Jones, Seventh Generation, Fat Tire Beer, UNIQLO, and ASOS. Significant focus on Millennial audiences and sustainability, with digital representing 40% of agency revenue.Named one of Adweek's 2014 Media-All Stars and Advertising Age's 2015 Media Mavens. Featured on Forbes' list of 100 Must-Follow Marketing Minds on Twitter. Member of the World Economic Forum Project Board on Sustainability. Helped create Effie Award for Positive Change. -
President And FounderThink First Consulting Jan 2010 - Jun 2011Think First is a marketing strategy consulting firm focused on building brands and driving revenue growth for clients including Pernod Ricard, The Weather Channel, and Pure Matters, a new eCommerce vitamin brand. Emphasis on the development of digital strategies and their integration within the overall marketing plan.
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Svp, Marketing ServicesDiageo Jan 2006 - Apr 2009London, GbManaged $200MM budget. Hired to lead newly created Marketing Services function. Responsible for communications including advertising, media, digital, CRM, sponsorships, event marketing, multicultural, and agency structure for Diageo's portfolio of brands including Johnnie Walker, Smirnoff, Captain Morgan, Jose Cuervo, and Guinness. -
Chief Marketing OfficerHarris Direct, Bmo Bank 2005 - 2005An affluent online brokerage firm, a subsidiary of Bank of Montreal. Purchased by ETrade in October 2005. Led consumer marketing including acquisition and retention, CRM, advertising, public relations, and market research. Managed a staff of 20. Reported to the CEO.
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Marketing ConsultantSelf-Employed 2004 - 2005Provided marketing consulting services to national clients including Accenture, Harris direct, and the Make A Wish Foundation of America.
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Svp, Director Of Global Advertising & Brand ManagementMorgan Stanley 2002 - 2003New York, Ny, UsLed $150MM Morgan Stanley and Discover Card global brand advertising and $25MM Discover Card sponsorship and promotional activities. Drove the development of overall Morgan Stanley brand positioning, and business unit positioning and communication strategies. -
Svp, Advertising And Brand Management, Individual Investor GroupMorgan Stanley 2001 - 2002New York, Ny, UsPromoted to reorganize, staff, and manage $85MM marketing group including brand management, advertising, CRM, marketing communications, sales force marketing, and market research and segmentation. -
Vp, Advertising And Brand ManagementMorgan Stanley 1998 - 2001New York, Ny, UsEstablished $120MM Advertising and Brand Management group. Upgraded talent, repositioned brand, and initiated new sponsorship and strategic alliances strategy. Led advertising, brand management, sponsorship, strategic alliances, market research and competitive analysis, new product development, public relations, and internal communications. -
Account Executive To Vp, Account DirectorLeo Burnett 1989 - 1998Chicago, Illinois, UsFocused on repositioning brands and driving business growth through new product development. Brands included Pillsbury, Green Giant, Amoco, and Allstate.
Catherine Davis Skills
Catherine Davis Education Details
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University Of Illinois Urbana-ChampaignMarketing
Frequently Asked Questions about Catherine Davis
What company does Catherine Davis work for?
Catherine Davis works for Think.first
What is Catherine Davis's role at the current company?
Catherine Davis's current role is Consultant and Advisor.
What is Catherine Davis's email address?
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What is Catherine Davis's direct phone number?
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What schools did Catherine Davis attend?
Catherine Davis attended University Of Illinois Urbana-Champaign.
What skills is Catherine Davis known for?
Catherine Davis has skills like Digital Marketing, Integrated Marketing, Marketing Strategy, Advertising, Digital Strategy, Brand Management, Strategy, Marketing Communications, Marketing, Social Media, Customer Insight, Marketing Management.
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