Catherine Alexander Email & Phone Number

A business strategist with a passion for marketing, I've focused my career on helping clients and companies realize growth through effective, integrated multi-channel programs. I enjoy balancing vision and strategic plans with critical execution, delivering on the most important priorities for a business while empowering my team and helping partners to make it happen.Navigating complexities are my specialty, whether it's understanding financial services, health-tech or the many dimensions of building marketing approaches in today's agile environments. I help business leaders and teams harness insights, data, Martech platforms, digital and other channels to generate growth and results. By building powerful internal relationships, I am able to bridge organizational gaps, make progress and remove silos.I love helping brands realize their full potential by finding their unique intersection of client needs, company value proposition, and what's important for customers now and in the future. This approach delivers the most relevant, authentic, truly differentiated messaging.At Schwab I held many roles focused on driving growth and integration across the Workplace Financial Services businesses. These businesses focus on employers who offer workplace benefits (retirement plans, stock plans) or those who need trade monitoring of their employees (compliance solutions). They required deep B2B and B2C marketing acumen. By modernizing functions, partnering with enterprise leaders across Schwab, and building teams and their talent, I built a best in class marketing function for its workplace businesses which drove accelerated growth and new clients. At GRAIL, I've applied my B2B and B2B2C experience and insights to help our Enterprise channels drive significant growth in the last year, as well as launch new channels and GTM strategies focused on firefighters and first responders.My earlier experience includes a variety of agency, CMO level and leadership roles at Synergy and InfoCision, focused on consulting with clients, developing and executing successful strategies for customer acquisition, retention and revenue generation.In my spare time, I enjoy helping non-profits by using my marketing expertise for the good. I've had the opportunity to support organizations like the Humane Society of Greater Akron, and Boys and Girls Clubs of America with volunteer consulting, incubator work and other efforts to rebrand and engage local community support.

Listed skills include Marketing Strategy, Management, Leadership, Marketing, and 6 others.