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CRM expert with a proven track record in delivering digital transformation by focusing on tooling, customer journeys, lifetime value, data-driven segmentation and personalised content which converts, to positively impact commercial results.A highly empathetic, inspirational leader who is skilled in building strong high-performing teams and a culture of collaboration both within the team and with the rest of an organisation.
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Crm DirectorHeliosx GroupLondon, Gb -
Head Of CrmThe Gym Group Jan 2023 - PresentEast Croydon, Surrey, Gb -
Director CrmBabylon Dec 2018 - Jul 2022London, GbDelivered digital transformation through the leadership of Babylon's global CRM strategy. Lead the procurement and implementation of new eCRM system (Braze) and recruited an entirely new team to deliver the necessary strategic requirements. More than tripled CRM engagement levels over 24 months (from 21% to 74% of members engaging per quarter).Reduced churn and increased repeat usage of Babylon products and services through channel shift campaigns, uplift modelling, automation of lifecycles, and dynamic, personalised content within campaigns. -
Content And Ecrm Director - GlobalTen Lifestyle Group Sep 2017 - Nov 2018London, London, GbLeading a multi-territory, multi-lingual content and CRM team, delivering inspirational, insightful and expert-led lifestyle content campaigns to 60 million members in 35 countries.Pitched for and lead implementation of the company's first enterprise level CRM system to manage multi-tenanted, multi-lingual campaigns. Delivered multiple innovations to improve customer journeys and our ongoing relationship with members and to make Ten the first place to call for any lifestyle needs. -
Head Of Member CommunicationsTen Lifestyle Group Oct 2012 - Sep 2017London, London, GbLeading Ten's strategic, highly targeted, e-CRM engagement communications . Supporting our clients, many of whom are large financial brands with white-labelled and co-branded engagement campaigns.Also leading on the creation of editorial content and hard copy brochures, direct mail campaigns and newsletters.
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Communications ManagerThe Key - The National Support Service For School Leaders Sep 2007 - Oct 2012London, England, GbAfter joining the Marketing Team and working on successful acquisition campaigns and communications with the growing membership base, I focused on media relations. This resulted in regular coverage in all the major national education mediaDuring my time at The Key I secured multiple instances of coverage in The Guardian, including a main cover story, The TES, The Independent, The BBC and The Times among others.For example:http://www.theguardian.com/education/2012/may/20/schools-unfit-to-learn-inhttp://www.independent.co.uk/news/education/education-news/overcrowded-and-crumbling-cutbacks-leave-schools-in-crisis-7923538.htmlhttp://www.bbc.co.uk/news/education-15693213http://www.tes.co.uk/article.aspx?storycode=6045236http://www.tes.co.uk/article.aspx?storycode=6048595I also grew The Key's social media account from zero to several thousand followers in the space of 10 months. https://twitter.com/use_the_key -
Internal Communications ManagerLondon Borough Of Newham 2001 - 2005GbAt Newham I lead on all aspects of communications with the Council's 6,000 staff from a campaign to encourage them to complete the staff survey, to editing the staff newsletter, organising the annual staff awards. I managed a team of three internal communications professionals before progressing to also manage a team of five copywriters as part of a large project to completely overhaul the council's website. It was necessary at this point to create more than 2,000 pages of clear, concise copy to enable residents to make the most of their council services. -
Magazine EditorLondon Borough Of Barking And Dagenham 1999 - 2001London, GbI edited, designed and managed the print and delivery contracts for the council's monthly magazine for local residents making sure it contained the right balance of information about available council services, local news and interesting features. -
Sub-Editor And Features EditorNortheast Press Sep 1997 - Mar 1999I was responsible for sub-editing and proofing newspaper pages and editing the weekly features pages on a series of seven weekly newspapers distributed across the North East of England
Catherine Allan Skills
Catherine Allan Education Details
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Quantic School Of Business And TechnologyExecutive Mba -
Birkbeck, University Of LondonOccupational Psychology
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Northumbria UniversityPsychology
Frequently Asked Questions about Catherine Allan
What company does Catherine Allan work for?
Catherine Allan works for Heliosx Group
What is Catherine Allan's role at the current company?
Catherine Allan's current role is CRM Director.
What is Catherine Allan's email address?
Catherine Allan's email address is ca****@****oup.com
What is Catherine Allan's direct phone number?
Catherine Allan's direct phone number is +120330*****
What schools did Catherine Allan attend?
Catherine Allan attended Quantic School Of Business And Technology, Birkbeck, University Of London, Northumbria University.
What skills is Catherine Allan known for?
Catherine Allan has skills like Media Relations, Social Media, Copywriting, Event Management, Management, Internal Communications, Marketing, Press Releases, Editing, Marketing Communications, Editorial, Public Relations.
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