Ekaterina Afanasyeva Email & Phone Number

Los Angeles, Ca, Us

AVIXA™ is the Audiovisual and Integrated Experience Association. As a global torchbearer of audiovisual technology since 1939, AVIXA transcends borders and disciplines, uniting more than 11,400 dedicated members from over 80 countries. From manufacturers, integrators, and dealers to consultants, live event managers, and content creators, this diverse community of professionals creates inspiring AV experiences that captivate end users. AVIXA presents the opportunity to collaborate, share knowledge, and drive innovation, continuously pushing boundaries, inspiring thought leadership, and providing market intelligence within the dynamic audiovisual landscape.

* Developed and executed business growth projects, ensuring timely and within budget results delivery.* Led and coordinated teams of product managers, engineers, designers, content creators, sales and marketing managers to achieve project milestones and deliverables.* Managed budgets and cashflow, allocated resources efficiently to achieve sustainable profit growth by both growing revenue and optimizing costs.* Fostered a collaborative environment, liaising between cross-functional teams to facilitate seamless integration of digital technologies into business operations.* Established and maintained relationships with strategic partners and customers.As a founder of GST Consulting, I lead the strategic vision for productivity enhancement through technology advancements and human creativity, focusing keenly on cultivating a culture of employee engagement and satisfaction. My approach integrates a pioneering 5-factor Hybrid Work Environment Model, that comprises innovations in People Management, HRTech, WorkTech, Facility Management, Enterprise SW, Office Space Designs. The Model provides corporate stakeholders with clear and practical approach to ensure smooth innovation and technology transformation by equipping teams with the entrepreneurial acumen necessary for thriving in uncertain times. This model is crafted for forward-thinking corporations eager to ignite innovation, creativity, agility, and resilience amidst the AI revolution.In collaboration with a renowned film director in 2023, G.S.T. Consulting has expanded its offer to include a media content creation arm. This synergy has birthed a suite of offerings, ranging from video tutorials to video case studies and documentaries, all aimed at bolstering technology companies' narratives.

I taught courses on New Business Development and Product Launch at the Innovation Management Department of the Higher School of Economics (HSE) - https://www.hse.ru/inman/ - one of the largest Universities in RussiaMy ratings as a lecturer, which are derived annually from students' feedback, consistently surpass the department's average. In the academic year of 2022/2023, I earned a rating of 4.55 out of 5, outperforming the department's average of 4.38. Here is what my students say about my seminars: "Outstanding delivery and immersion in the course material, visible desire to teach, which makes listening a pleasure." "Great interaction."

Moscow, Russian Federation

Led transformation of revenue generating departments (100 employees in Product management, Sales and Marketing Departments) that resulted in sustained revenue and profits growth. The companies revenue doubled in 3 years and exceeded $132 mln. The transformation project included:* Profiled and segmented 3000+ partners (Dealers, VARs, System integrators) to developed tailored product and service offerings, aline value propositions with each segment core demand* Managed product portfolio of 40+ vendors including Barco, Bosch, Crestron, Extron, Kramer, Legrand, Panasonic, Sony* Designed a new organizational chart, developed job descriptions and KPIs to aline with business objectives and increase employee engagement* Deploying a CRM system that served the need of both solution selling and volume selling sales departments. Established strategic partnerships with international associations and integrators. Developed a two-tier channel model for complex solution selling

Moscow, Russian Federation

Managed cross-functional teams of product managers, project managers, engineers, software developers, sales & marketing managersBuilt and managed a product portfolio of 15+ brands including Bosch, Crestron, Extron, Ecler, iRidium, GlobalCache, KramerEnhanced company offer with 3+ startups and new technology developments from partners (system integrators)Developed and deployed go-to-market strategy that generated sustainable growth by over 20%, year-over-year (YOY)

Russian Federation

Developed and deployed go-to-market strategy in 4 countries: Kazakhstan, Belarus, Azerbaijan, UzbekistanDeveloped and deployed technical support and training programs for system integrators and installersDeveloped two-tier channel model, signed 2 VARs in KazakhstanManaged a team of software developers, engineers and business analysts