Catherine Armstrong-Jeffers Email and Phone Number
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Nationally recognized, creative marketing and communications professional with over 20 years of progressive experience as a brand steward and innovator in the healthcare information technology, real estate, hospitality, and luxury automotive industries. Responsible for the authoring and execution of strategic marketing campaigns that advanced brand strategy for scores of diverse products in U.S. and international markets. Proven track record of consistently achieving business and financial targets by implementing measurement metrics that assure maximum efficiency, accountability, and a results-driven iterative process. Strong collaborator who follows best practices and utilizes experience and data to identify key business opportunities and priorities.Core Competencies: • Strategic Planning & Ideation • Brand Development & Management • Communications Planning & Execution• Creative Direction & Development • Lead Generation & Revenue Growth • Budgeting & Forecasting • Customer Relationships/Retention Strategies• Event Management & Execution • Team building, Leadership & Training
Freelance
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FreelancePort Charlotte, Fl, Us
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Senior Director, Brand Strategy & OperationsDrfirst, Inc. Sep 2024 - PresentRockville, Md, Us
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Sr. Director, Marketing Operations & EventsDrfirst, Inc. Apr 2020 - PresentRockville, Md, UsResponsibile for managing marketing, creative, and event teams for an innovator of SaaS technologies that provides healthcare stakeholders with connections to the information and people they need to improve patient care. Consistently advance messaging for corporate and individual brands, generate awareness, and expand sales pipeline. Drive process optimization to support achievement of business goals. Manage budget to surpass EBITDA target. Key Achievements:• Directed all facets of digital, creative, and events marketing, providing best practices to guide each business in achieving demand generation and year over year revenue growth • Championed Agile marketing methodology, data-driven decision making, and ensured marketing tech stack optimization• Led cross-functional task force charged with ensuring an accurate data stream to influence marketing strategy and improve outcomes
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Director Of Marketing Programs & OperationsDrfirst, Inc. Mar 2019 - Apr 2020Rockville, Md, Us
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Director Of CommunicationsSrs Health Jun 2014 - Mar 2019Transformed internal / external communications across all channels for a $35M privately held provider of electronic health record technology. Achieved brand awareness and corporate pipeline generation and growth. Developed the channel marketing budget. Key Achievements:• Designed channel measurement metrics that yielded a 50% increase in leads and subsequent revenue generation• Formulated communication and media strategies, product improvements and go-to-market strategies, competitive and voice-of-customer intelligence gathering and analysis, new lead channels, and marketing event plans• Planned and executed brand vision and positioning, and developed integrated marketing and messaging strategies, including creative collateral, events, and incentive development to achieve corporate business plan objectives
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Brand Marketing ManagerSrs Health Jun 2012 - Jun 2014Responsible for market research, competitive analysis, campaign development and implementation, event and tradeshow marketing. • Develop marketing and communications objectives.• Plan and implement strategic marketing communications programs – traditional, online, and social.• Plan and execute sales, customer and tradeshow event calendar.• Manage relationships with national non-profit professional associations and channel partners.• Budget planning and management.• Contract negotiations.• Lead and manage multidisciplinary teams in diverse locations, including in-house marketing staff, and outside marketing and agency partners.
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Director Real Estate MarketingOrient-Express Jan 2010 - Jun 2012London, GbSuccessfully spearheaded the development of marketing and public relations plan for global real estate division within a $594M public company with an elite collection of global travel experiences. Conceptualized and developed hundreds of marketing assets for diverse product groups and prospective/current clients. Key Achievements:• Championed efforts to reposition the brand and transformed an unstructured tactical marketing and sales group into a result- and data-driven team that resulted in 20% lead generation above forecast, 20% increase in lead-to-opp conversions, and 10% opp-to-win conversion• Drove brand strategy and stewardship, market research, lead generation, campaign design and implementation, advertising, media, website and digital marketing, social media and events, communications, and public relations -
Account ExecutiveS3 - A Full Service Advertising, Marketing And Public Relations Agency. Jul 2009 - Jan 2010Boonton, Nj, UsSuccessfully analyzed potential clients’ business needs and developed strategic proposals designed to win their business and meet their creative and branding goals. Acted as liaison between clients and agency teams to ensure the best use of agency resources, creation of results-driven campaigns, and the highest levels of client satisfaction. Notable clients included BMW North America, Jaguar North America, Safilo Eyewear, Windham Worldwide Hotels, Eight O’Clock Coffee, and Tetley Tea. Responsibilities included: market research, lead generation, campaign design and implementation, advertising, media, website and digital marketing, social media and events. -
Director Of MarketingWci Communities, Inc. Sep 2001 - Nov 2008UsKey Member of the Northeast and Mid-Atlantic US Management Team charged with leading and planning for divisional growth. Planning and preparation to market communities targeting resort, golf, traditional, high- and mid-rise homes and master-planned communities, serving the primary, secondary home, and active-adult markets, resulting in a 25%+ lead-to-sale conversion rate, record setting sales velocity, and scores of national and regional awards. Responsibilities included: divisional market research, corporate and individual product brand management and marketing plans, lead generation, advertising (traditional and online media), website and digital marketing, and events, as well as internal and external communications programs, and public relations strategies. -
Director Of MarketingWci Communities, Inc. 2001 - Nov 2008Us
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Director Of Conferences & ExpositionsPennwell Publishing Corporation Jan 2000 - Sep 2001•Comprehensive management of conferences and expositions with attendance from 5,000 to 25,000 persons.•Reviewing corporate/brand objectives with team and creating event theme and program to support these objectives, including site selection, creating marketing materials, forecasting and negotiating transportation, housing, production and talent fees and budgets. •Design, planning and orchestration of program logistics, including management and coordination of all related program vendors.•Management of all internal Administrative Staff and Event Managers.
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Executive Event ManagerCendant Sep 1997 - Jan 2000Brooklyn, New York, UsComprehensive management of events from 10 to 15,000 including budget, negotiating and execution. -
Account ExecutiveBmw Sep 1994 - Sep 1997Munich, DeManaged client services for marketing department direct mail, events, product launches. Designed and implemented retail recognition and incentive programs, including travel for 10-100 pax. Inplant Ritta & Associates and JNR, Inc. working on-site at BMW
Catherine Armstrong-Jeffers Education Details
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Suny Empire State CollegeCommunications
Frequently Asked Questions about Catherine Armstrong-Jeffers
What company does Catherine Armstrong-Jeffers work for?
Catherine Armstrong-Jeffers works for Freelance
What is Catherine Armstrong-Jeffers's role at the current company?
Catherine Armstrong-Jeffers's current role is Strategic Marketing & Communications Leader | 13+ years Building Premier Brands in Healthcare, Hospitality, Real Estate.
What is Catherine Armstrong-Jeffers's email address?
Catherine Armstrong-Jeffers's email address is ku****@****ine.net
What is Catherine Armstrong-Jeffers's direct phone number?
Catherine Armstrong-Jeffers's direct phone number is +120180*****
What schools did Catherine Armstrong-Jeffers attend?
Catherine Armstrong-Jeffers attended Suny Empire State College.
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