Cathy Wilson Email and Phone Number
Phoenix, MD, US
Cathy Wilson's Location
Phoenix, Maryland, United States, United States
Cathy Wilson's Contact Details
Cathy Wilson work email
- Valid
- Valid
- Valid
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Cathy Wilson personal email
n/a
Cathy Wilson phone numbers
About Cathy Wilson
Marketing expert with 30+ years experience.From general advertising to direct marketing, agency to client side, working in very small and extremely large corporate environments, in streamlined and matrixed organizations, as an individual contributor and as a team leader, big picture strategy to tactical execution details, from single channel single message campaign to multi/omni channel campaigns with multivariate testing, traditional marketing & digital marketing channels.Core Competencies:Marketing Strategy - Team development - Digital Marketing - - Relationship Development - Marketing Operations - Program & Project Management - Omni-channel marketing - Competitive analysis - Target Audience Definition & Segmentation -Demand generation - Cross-functional team management - Data Analysis.
Cathy Wilson's Current Company Details
Fourleaf Federal Credit Union
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AVP, FLOD Marketing and Strategy
Phoenix, MD, US
- Website:
- fourleaffcu.com
- Employees:
- 468
Cathy Wilson Work Experience Details
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Avp, Flod Marketing And StrategyFourleaf Federal Credit UnionPhoenix, Md, Us
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Marketing OperationsBranch Apr 2021 - Aug 2022Minneapolis, Minnesota, UsGuide marketing strategy and tactical execution process ideation, implementation and evolution. Establish Marketing KPI's and tracking capabilities for fast-growing startup. Clean up CRM platform to enable marketing attribution, track lead-to-customer metrics and identify best preforming channels. Create marketing campaign management process for both tactical execution purposes and compliance related needs. Coordinate with cross-functional stakeholders to ensure lead-in funnel is optimized. Manage data sources, marketing vendors and their integration into marketing activities. Manage budget and business case development. Mentor and coach team members. -
Director, Flod Internal Control Coe Testing & MonitoringPaypal Sep 2018 - Sep 2020San Jose, Ca, UsDirector, FLOD Internal Control COE Testing & Monitoring, 2018-2020Lead & evolve Global Control Testing team in newly formed Center of Excellence; establish & develop global risk & compliance relationships to help influence new Control Testing programs focused on highest risk areas of Fin/Tech; establish annual expansion roadmap & methodology, provide strategic guidance for remediation efforts & control improvement.• 78% increase in new testing programs in 2020 in 5 new functional areas with flat headcount• 80% improvement in error rates based on recommendations provided to functional areas• Introduced Project Management tools & methodologies that saved 10+ hours monthly for team • Lead/Resource a global team in NA, EMEA, APAC (remotely & in-person) of 20 Strategy Specialists, Analysts, and Managers to further support global testing in 5 languages• Supported preparation of materials for CFPB regulatory review -
Director Marketing ServicesPaypal Sep 2015 - Sep 2018San Jose, Ca, UsDirector of Marketing Services, North America 2015-2018Managed cohesive cross-team collaboration for all functions in marketing; managed a team of 50+ resources focused on s multi-channel marketing campaign execution. SME on all aspects of marketing process and implementation, Participating member of Marketing Leadership team responsible for all marketing related decisions, reporting to CMO.• Improved email channel efficiency by establishing a Quality Assurance team and formal QA process for both content and data, ultimately resulting in a 90% reduction in content & targeting errors• Responsible for all instances of new platform integration and configuration across multiple products.• Managed $5 Million plus budget for all Marketing Operations activities inclusive of annual planning & forecasting• Reduced email campaign costs by streamlining setup, including responsive HTML coding, development of targeted list, and launch and monitor activities, reducing email execution figures by $1M in 8 mo. and $1.5M in fiscal year• Implemented formalized deliverability monitoring, benchmark reporting and customer data clean-up process• Implemented campaign management applications to assist in tracking workflow, audit trail/documentation and identify recurring problem areas in need of improvement.• Managed and expanded scope of First Line of Defense compliance team for NA Marketing
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Senior Manager, Marketing OperationsPaypal 2011 - Sep 2015San Jose, Ca, UsSenior Manager, Marketing Operations, 2011-2015Managed cross-functional team of Campaign Managers, Data Base Marketers, Coding & Execution resources enabling omni-channel marketing programs driving both new customer acquisition and CRM. Aggregated, monitored, analyzed, and reported on the health of all marketing efforts across PayPal and Ebay properties, including recommendations on optimization, engagement, quality, full-funnel conversion rate and campaign KPI performance • Created and established process for ongoing omni-channel marketing solutions to drive financing account acquisition, specifically targeting 60 Million eBay, PayPal and Bill Me Later customers• Consistently beat highest-ever performance for total sales and new account acquisition • Created first Marketing risk and compliance function• Successfully re-branded all marketing and services materials for PayPal Credit• Assumed strategic responsibility for all communications during organizational changes• End-to-end responsibility for email channel • Provided consultative support as PayPal Credit expanded into UK and Germany markets• Created and implemented marketing surrounding new product launches or developmental projects
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Svp MarketingCiti Retail Services Sep 2003 - Apr 2011Senior Vice President, Marketing 2008-2011/ Assistant Vice President, Marketing 2003-2008Led marketing teams to support the Citi Retail Services business, including lead generation, new business development support, branding, collateral development, B2B marketing strategy, B2Cmarketing strategy, trade events and advertising.• Managed teams of 7 direct hires, and supported 12 new business development associates, and 35 client managers • Developed & executed marketing programs for 25,000 SMB’s across the United States, Canada, and Puerto Rico• Delegated and managed $5M budget across all marketing programs to ensure overall project execution• Developed branding, product features, and marketing strategy driving to first-year goal of $200M in annual sales• Achieved average direct marketing response rate of 4.7% by supervising, training, and budgeting action teams• Identified new revenue streams for business, delivering up to $1M in incremental revenue in one fiscal year• Changed merchant contract approach to include a marketing component driven by volume.• Directed business strategy development, implementation and ongoing management.
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Account DirectorFrequency Marketing, Inc Oct 2000 - Sep 2003Provide strategic consulting and program management for customer relationship programs for key clientele including: Clients; Developed loyalty program recommendations including review of competitive environment, communications strategy, measurement plan, target audience analysis, segmentation strategy.Worked with internal teams to develop financial models and technology platform recommendations necessary to support client goals and requirements. Presented to senior management and key decision-makers and marketing as each phase of recommendation was completed.Responsible for engaging all functional areas within high profile client organizations to learn their business from a marketing, legal, sales, operations, technology and accounting perspectives.Documented specific process for evaluation and development of loyalty programs and created tools specific to supporting this process.
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Management SupervisorTbc Direct Mar 2000 - Oct 2000Provide leadership and supervision for Direct Marketing department including account and production teams. Worked with team to develop pitch decks and participate in presentations for clients such as Amerix, Regus Business Centers, Huntington Learning Centers. Managed project work in conjunction with general advertising department as needed. Managed ten monthly direct mail programs for Harrah's Casino's. Provided strategic direction for seven Harrah's properties nationwide. Enhanced functionality of department through new tools, processes.
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Account SupervisorBrann Blau (Currently Euro Rscg) May 1996 - Mar 2000Planned and executed various direct marketing for Chevy Chase and Bank Boston.Created Acquisition related packages and test program for America One (telecommunications leg of CapitalOne.)Planned and executed acquisition direct mail and in-store collateral for Kmart private label program.Worked with First USA to launch support materials for "At Your Service" customer benefits program for First USA card holders.Launched an end-to-end prospect program for Bermuda Dept. of Tourism.End -to end responsibility for Hechinger/Home Quarters customer loyalty program and as well as direct mail support for consumer and commercial private label programs.
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Account ExecutiveMbna Aug 1995 - May 1996Charlotte, Nc, UsWorked with internal marketing clients on daily basis to achieve marketing goals for 5 sectors. Manage direct mail, print ads and point of sale materials for educational, financial, professional, co branded and military divisions of company promoting credit card account acquisitions and retention. Participated in launching first Platinum Credit Card program. -
Account Executive; Sales Coordinator, Customer ServiceBlakeslee Group Aug 1991 - Aug 1995Worked with clients to provide general advertising based on their specific goals. Clients included: Flying Fruit Fantasy
Cathy Wilson Skills
Marketing Strategy
Direct Marketing
Crm
Management
Marketing
Leadership
Advertising
Marketing Management
Lead Generation
New Business Development
Strategic Planning
Advertising Management
Loyalty Marketing
Online Marketing
Marketing Communications
Business Strategy
Business Development
Direct Mail
Product Management
Public Relations
Sales
Marketing Process
Segmentation
Customer Retention
Sales Operations
Seo
Analytics
E Commerce
Marketing Consulting
Email Marketing
Database Marketing
Marketing Compliance
Cathy Wilson Education Details
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Towson UniversityBusiness Administration
Frequently Asked Questions about Cathy Wilson
What company does Cathy Wilson work for?
Cathy Wilson works for Fourleaf Federal Credit Union
What is Cathy Wilson's role at the current company?
Cathy Wilson's current role is AVP, FLOD Marketing and Strategy.
What is Cathy Wilson's email address?
Cathy Wilson's email address is ca****@****ast.net
What is Cathy Wilson's direct phone number?
Cathy Wilson's direct phone number is +141096*****
What schools did Cathy Wilson attend?
Cathy Wilson attended Towson University.
What are some of Cathy Wilson's interests?
Cathy Wilson has interest in Collecting Antiques, Exercise, Home Improvement, Reading, Shooting, Gourmet Cooking, Sports, The Arts, Golf, Home Decoration.
What skills is Cathy Wilson known for?
Cathy Wilson has skills like Marketing Strategy, Direct Marketing, Crm, Management, Marketing, Leadership, Advertising, Marketing Management, Lead Generation, New Business Development, Strategic Planning, Advertising Management.
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