Cathy Wilson Email & Phone Number

Phoenix, MD, US

Minneapolis, Minnesota, US

Guide marketing strategy and tactical execution process ideation, implementation and evolution. Establish Marketing KPI's and tracking capabilities for fast-growing startup. Clean up CRM platform to enable marketing attribution, track lead-to-customer metrics and identify best preforming channels. Create marketing campaign management process for both.

San Jose, CA, US

• Director, FLOD Internal Control COE Testing & Monitoring, 2018-2020Lead & evolve Global Control Testing team in newly formed Center of Excellence; establish & develop global risk & compliance relationships to help.
• 78% increase in new testing programs in 2020 in 5 new functional areas with flat headcount
• 80% improvement in error rates based on recommendations provided to functional areas
• Introduced Project Management tools & methodologies that saved 10+ hours monthly for team
• Lead/Resource a global team in NA, EMEA, APAC (remotely & in-person) of 20 Strategy Specialists, Analysts, and Managers to further support global testing in 5 languages
• Supported preparation of materials for CFPB regulatory review

San Jose, CA, US

• Director of Marketing Services, North America 2015-2018Managed cohesive cross-team collaboration for all functions in marketing; managed a team of 50+ resources focused on s multi-channel marketing campaign execution..
• Improved email channel efficiency by establishing a Quality Assurance team and formal QA process for both content and data, ultimately resulting in a 90% reduction in content & targeting errors
• Responsible for all instances of new platform integration and configuration across multiple products.
• Managed $5 Million plus budget for all Marketing Operations activities inclusive of annual planning & forecasting
• Reduced email campaign costs by streamlining setup, including responsive HTML coding, development of targeted list, and launch and monitor activities, reducing email execution figures by $1M in 8 mo. and $1.5M in.
• Implemented formalized deliverability monitoring, benchmark reporting and customer data clean-up process

San Jose, CA, US

• Senior Manager, Marketing Operations, 2011-2015Managed cross-functional team of Campaign Managers, Data Base Marketers, Coding & Execution resources enabling omni-channel marketing programs driving both new customer.
• Created and established process for ongoing omni-channel marketing solutions to drive financing account acquisition, specifically targeting 60 Million eBay, PayPal and Bill Me Later customers
• Consistently beat highest-ever performance for total sales and new account acquisition
• Created first Marketing risk and compliance function
• Successfully re-branded all marketing and services materials for PayPal Credit
• Assumed strategic responsibility for all communications during organizational changes

• Senior Vice President, Marketing 2008-2011/ Assistant Vice President, Marketing 2003-2008Led marketing teams to support the Citi Retail Services business, including lead generation, new business development support.
• Managed teams of 7 direct hires, and supported 12 new business development associates, and 35 client managers
• Developed & executed marketing programs for 25,000 SMB’s across the United States, Canada, and Puerto Rico
• Delegated and managed $5M budget across all marketing programs to ensure overall project execution
• Developed branding, product features, and marketing strategy driving to first-year goal of $200M in annual sales
• Achieved average direct marketing response rate of 4.7% by supervising, training, and budgeting action teams

Provide strategic consulting and program management for customer relationship programs for key clientele including: Clients; Developed loyalty program recommendations including review of competitive environment, communications strategy, measurement plan, target audience analysis, segmentation strategy.Worked with internal teams to develop financial models.

Provide leadership and supervision for Direct Marketing department including account and production teams. Worked with team to develop pitch decks and participate in presentations for clients such as Amerix, Regus Business Centers, Huntington Learning Centers. Managed project work in conjunction with general advertising department as needed. Managed ten.

Planned and executed various direct marketing for Chevy Chase and Bank Boston.Created Acquisition related packages and test program for America One (telecommunications leg of CapitalOne.)Planned and executed acquisition direct mail and in-store collateral for Kmart private label program.Worked with First USA to launch support materials for "At Your.

Charlotte, NC, US

Worked with internal marketing clients on daily basis to achieve marketing goals for 5 sectors. Manage direct mail, print ads and point of sale materials for educational, financial, professional, co branded and military divisions of company promoting credit card account acquisitions and retention. Participated in launching first Platinum Credit Card program.

Worked with clients to provide general advertising based on their specific goals. Clients included: Flying Fruit Fantasy