Catherine Barnes-Webb Email & Phone Number

Oversaw the development and implementation of creative campaigns across several Nestle brands, including their Nescafe range and Purina Petcare brands.Managed the development of strategy, creative and activation to support the global launch of an innovative product for Old El Paso.

General MillsWorked closely with my BD to deliver a successful pitch-winning response to secure further General Mills work.Managed the launch of Nature Valley's ‘The Court is Yours’ multi-channel campaign in partnership with the Lawn Tennis Association (LTA) in 2017. This included project managing from ideation through to final delivery across social.

Greater Boston Area

Based on-site in clients office.Lead the development of strategy and activation ideas into fully integrated campaign plans. Managed the cross-functional resources of the agency to deliver the appropriate insights to further develop the client’s business. Directed program implementation, oversaw budgets, lead project production and evaluated campaign results.

Boston, Massachusetts

MBA with specialization in Marketing

Hemel Hempstead, United Kingdom

Strategically developed the Pepsi brand, delivering profitable business growth through insight-led strategy, equity development and commercial management. Delivered effective Pepsi brand activities and programs by leading cross-functional teams (commercial and operational) and providing a clear vision and direction.

Hemel Hempstead, United Kingdom

Developed and implemented a range of Mountain Dew campaigns, maximizing ROI and increasing brand equity. Managed the launch and execution of the Mountain Dew XMen partnership campaign within the UK market. Developed the launch plan of the Mountain Dew 330ml cans in the UK market and supported with the European launch.

Hemel Hempstead, United Kingdom

Provided shopper marketing leadership and ensured effective working relationships within the Category Planning team, Marketing Activation team, Branding team and Customer Management teams. Lead the implementation of the Mountain Dew Halo 4 partnership campaign.

Hemel Hempstead, United Kingdom

Developed the Shopper Marketing strategy, focusing on in-outlet marketing solutions in the Convenience and Wholesale channels. Managed the launch of the Pepsi ICC partnership campaign throughout the Wholesale channel.

London, United Kingdom

Lead the agency team in the development of campaign strategies and the execution of activations for numerous clients. These included Mars Chocolate seasonal campaigns and NPD launches across all channels, implementation of Adidas' 2012 Olympic Games retail activations and various campaigns across Pepsi, Mountain Dew, Fruit Shoot, Robinsons and Lipton Ice.

London, United Kingdom

Managed the development and implementation of client campaigns including, the NPD launch of Colgate Max White Toothpaste in the UK and Ireland, multiple Government based partnership marketing campaigns for DEFRA and the Department of Health, and a national cross-brand promotion for United Biscuits encompassing 10 different snack brands and various.

London, United Kingdom

Managed the launch of Pedigree's new Dog Snacks and Treats range - Greenies Chews - into all pet specialist stores in the UK and Ireland.

London, United Kingdom

Oversaw the re-branding of Pedigree's DentaStix range, driving awareness through impactful in outlet activation. Managed the launch of Cesar Senior Pouch in all pet specialist stores within the UK.

London, United Kingdom

Managed and implemented the in outlet execution and events activation for Pedigree's Cesar Pouch launch.

Master Of Business Administration (M.B.A.)

Activities and Societies: Women in Business, Women in Business Social Marketing Committee, Marketing Club, Deans List, Competitor in the.

Bachelor’S Degree, Law

Activities and Societies: Member of RAG (Remember and Give) UCT Hockey Team

Bachelor’S Degree, Law And Psychology

Activities and Societies: Member of RAG (Remember and Give) UCT Hockey Team