Founding the Women's POWER Pickleball League is the fulfillment of a life-long dream of becoming a senior athlete. This sport allows women to compete with their peers, move their bodies and exercise their minds...what could be better?Formally trained in architecture, with over twenty years of experience working with brands and manufacturers on sustainable communications, Catherine always finds ways to innovate. Since 1999, she has been providing strategic communication plans for brands and manufacturers to improve the way that they communicate using social, mobile and digital platforms. The exponential growth in mobile communications has transformed her practice, and she is currently working with digital platforms to achieve full-scale proximity marketing platform with world-wide reach. Mobile has been a tremendous growth area in Catherine's practice and she continues to grow with emerging technologies.Specialties: social media campaign and profile building, mobile and web-based communications, search engine optimization, social media architecture, strategic planning, image development, branding & identity building.