Helping law firms achieve maximum ROI through analytic-driven paid media campaigns

Built the marketing department from the ground up for three B2B start-up companies under the BizFilm Media brand: Interpret Group, Global Media Desk & Optima Juris.Produced a lead-generating digital strategy for the international sales team that doubled monthly leads in a year while decreasing cost per acquisition by 45% through targeted and optimized SEO, SEM, email marketing, and social media.Increased brand-awareness and brought in multi-project clients with a content-drive marketing strategy that emphasized our team as knowledge-leaders through blog articles, case studies, explainer videos, how to guides, infographics, and event speaking.Implemented an account-based marketing program that used market research on key clients and industries for direct and brand-specific sales, resulting in the acquisition of large corporate clients and a higher ROI for the company.Managed and refined Google Ads campaigns to capture higher-converting leads with a 20% decrease in CPC.Tracked & analyzed KPIs across all marketing platforms.

Built the marketing department from the ground up for three B2B start-up companies under the BizFilm Media brand: Interpret Group, Global Media Desk & Optima Juris.Produced a lead-generating digital strategy for the international sales team that doubled monthly leads in a year while decreasing cost per acquisition by 45% through targeted and optimized SEO, SEM, email marketing, and social media.Increased brand-awareness and brought in multi-project clients with a content-drive marketing strategy that emphasized our team as knowledge-leaders through blog articles, case studies, explainer videos, how to guides, infographics, and event speaking.Implemented an account-based marketing program that used market research on key clients and industries for direct and brand-specific sales, resulting in the acquisition of large corporate clients and a higher ROI for the company.Managed and refined Google Ads campaigns to capture higher-converting leads with a 20% decrease in CPC.Tracked & analyzed KPIs across all marketing platforms.

Responsible for producing, executing, and tracking online and direct mail advertising campaigns within a fixed budget for maximum lead to loan conversion. Researched and established new advertising venues within the marketing budget for improved productivity. Produced, executed, and managed a successful customer retention program. Communicated with vendors and account managers to effectively execute all campaigns goals and standards to ensure quality leads at an optimal price.

Developed, tracked, and analyzed online advertising campaigns for a diversified financial services organization. Researched new advertising venues and gathered preliminary proposals. Composed marketing strategies for improving click-through rates, demo subscriptions, and account conversions. Provided leadership to the Marketing team; led creative and project meetings.

Executed business operations for a television series production office. Demonstrated problem-solving capabilities and performed a variety of complicated tasks under tight deadlines. Managed three paid staff, administered paperwork, and payment distribution for over 100 employees. Communicated efficiently and dealt with differing points of view in a time sensitive and stressful environment. Resolved all emerging problems using a creative mind and available resources.