Catherine Bergstrom

Catherine Bergstrom Email and Phone Number

Senior Director, Head of Product @ AdRoll
Seattle, WA, US
Catherine Bergstrom's Location
Seattle, Washington, United States, United States
Catherine Bergstrom's Contact Details

Catherine Bergstrom personal email

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Catherine Bergstrom phone numbers

About Catherine Bergstrom

At NextRoll, my leadership in product management, design, and research has been instrumental in fostering innovative and inclusive solutions. With a focus on user research and online marketing, our team has excelled in translating customer insights into successful product strategies. My tenure as Vice President has been marked by a commitment to diversity and inclusion, ensuring that products resonate with a broad spectrum of users. By prioritizing empathy and the customer experience, we've driven meaningful business results and built products that truly reflect our diverse user base.

Catherine Bergstrom's Current Company Details
AdRoll

Adroll

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Senior Director, Head of Product
Seattle, WA, US
Website:
adroll.com
Employees:
101
Catherine Bergstrom Work Experience Details
  • Adroll
    Senior Director, Head Of Product
    Adroll
    Seattle, Wa, Us
  • Nextroll
    Vice President Of Product Management
    Nextroll Mar 2023 - Present
    San Francisco, California, Us
  • Nextroll
    Senior Director, Head Of Product
    Nextroll May 2022 - Present
    San Francisco, California, Us
  • Nextroll
    Director Of Product Management
    Nextroll Sep 2021 - Present
    San Francisco, California, Us
  • Pattern
    Product Director
    Pattern Jul 2021 - Sep 2021
    Lehi, Utah, Us
  • Overstock.Com
    Group Product Manager
    Overstock.Com Jul 2019 - Jul 2021
    Midvale, Ut, Us
    As Group Product Manager I have developed my team of 10 product managers through intent-based, servant leadership. I have developed core competency frameworks for each area, along with skill development path to ensure my teams success. I believe in leading with heart, setting clear expectations, holding team members accountable, and building relationships at a human level. I have lead my team to approach our customers and stakeholders from a place of empathy and understanding of the job to be done.
  • Overstock.Com
    Senior Product Manager
    Overstock.Com Oct 2018 - Jul 2019
    Midvale, Ut, Us
  • Dealertrack
    Product Manager
    Dealertrack Jun 2016 - Oct 2018
    North Hills, New York, Us
    As product manager I have lead multiple teams in different geographic locations, leading them to successfully build new software and reduce current defect backlog. I have lead the effort on cross-business unit projects that are envisioning the future for vehicle sales. By gathering client and vendor feedback I have helped my team understand the root problem and the job to be done, giving them the tools to build better solutions.
  • Leef
    Director Of Ecommerce
    Leef Nov 2014 - Jun 2016
    As Director of eCommerce at Leef I have improved multiple systems within our growing eCommerce department, and seen great growth as a result. I have honed my design collaboration skills through multiple web product ideations and improvements. As the Product Owner of Leefco.com I have directed my team in site enhancements resulting in reduced cart abandonment, and an increase in units sold per transaction.I have directed several marketing revamps on Social Media Channels, Email, and Affiliate Marketing resulting in a 2 fold increase to site traffic.
  • Leef
    Consultant Ecommerce
    Leef Jan 2014 - Nov 2014
    I advised Leef on setting up and establishing their e-commerce business. Providing direction on marketing, fraud protection, and order fulfillment.
  • Naartjie Kids Clothing
    Director Of Ecommerce
    Naartjie Kids Clothing Jan 2008 - Nov 2014
    Us
    Having proven myself as a unique problem solver as a store manager for Naartjie, I was given the opportunity to grow their eCommerce division. I spent most of my days finding out the root problem to the issues we faced in an ever growing, fast paced, and uncertain environment - and then working with multiple departments to develop the right solution to the problem. I looked forward to the days spent with IT, design, and development staff - around a whiteboard drawing out possible solutions until we finally would land on one worthy of wire-framing and testing. I developed my passion for the design process during my time at Naartjie.
  • Naartjie Kids Clothing
    Store Manager
    Naartjie Kids Clothing Jun 2005 - Jan 2008
    Us
    I managed a retail store for a growing national children's clothing retailer. I promoted a creative environment by encouraging staff and clients to put together outfits that we would feature on in-store displays. I created strong connections with my clients, by focusing on the kids they were shopping for, their interests and unique personalities. I saw 4 of my staff members receive promotions in the 2.5 years I was in the store. I led my staff to an impressive win in a company wide sales contest, of which we were the underdog due to the other stores having larger, more affluent client demographics.
  • Maurices
    Store Manager
    Maurices Jun 2004 - Jun 2005
    Duluth, Mn, Us
    Managed multiple store locations for a national clothing retailer. I assisted customers in choosing the right clothing for the occasion, fitting their body type and style. I honed my skills in staff development and saw 2 of my reports receive promotions within 6 months.
  • Jmr Chalk Garden
    Store Manager
    Jmr Chalk Garden Sep 1997 - Jun 2004
    Managed multiple store locations for a local clothing retailer. Spent most of my day talking with store clients, assisting them with outfit choices, and developing my staff. I also met with product vendors discussing new trends and which ones were the right fit for our clients. I would get creative with my staff in store design and layout changes, and window displays.

Catherine Bergstrom Skills

E Commerce Management User Experience Product Management Ux Design User Research Prototyping Wire Framing Sketch App Retail Sales Merchandising Customer Service Inventory Management Fashion Leadership Social Media Marketing Social Media Apparel Store Management Marketing Email Marketing Online Marketing Visual Merchandising Loss Prevention Multi Channel Retail Marketing Strategy Retail Sales Web Analytics Teamwork Web Marketing Team Building Facebook Market Research Brand Development Inventory Control Sales Management Profit Strategy Store Operations Driving Results Hiring Agile Methodologies Agile Project Management Agile Application Development Agile Web Development Agile Leadership Scaled Agile Framework

Catherine Bergstrom Education Details

  • Champlain College
    Champlain College
    Management And Operations
  • Devmountain
    Devmountain
    Ux/Ui Design
  • University Of Utah
    University Of Utah
    Sociology
  • Salt Lake Community College
    Salt Lake Community College
    General Studies
  • Provo High School
    Provo High School
    Diploma

Frequently Asked Questions about Catherine Bergstrom

What company does Catherine Bergstrom work for?

Catherine Bergstrom works for Adroll

What is Catherine Bergstrom's role at the current company?

Catherine Bergstrom's current role is Senior Director, Head of Product.

What is Catherine Bergstrom's email address?

Catherine Bergstrom's email address is ca****@****ack.com

What is Catherine Bergstrom's direct phone number?

Catherine Bergstrom's direct phone number is +180197*****

What schools did Catherine Bergstrom attend?

Catherine Bergstrom attended Champlain College, Devmountain, University Of Utah, Salt Lake Community College, Provo High School.

What are some of Catherine Bergstrom's interests?

Catherine Bergstrom has interest in Social Services.

What skills is Catherine Bergstrom known for?

Catherine Bergstrom has skills like E Commerce, Management, User Experience, Product Management, Ux Design, User Research, Prototyping, Wire Framing, Sketch App, Retail, Sales, Merchandising.

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