• Chief Marketing Officer for AKC, Figo and Pet Partners Pet Insurance; and PetPlace.com• Built marketing capability from ground up. Rewarded with added responsibility for Figo Pet Insurance post-acquisition. Delivered year-to-date revenue 18+% over plan. Oversaw team of 30.• Responsible for strategic, integrated marketing plan and execution, including digital/performance marketing: paid search, search engine optimization, lifecycle marketing/email; as well as strategic communications and PR, creative and content, social media, competitive tracking and analysis and a 7-figure promotional partnership with the American Kennel Club. • Led development of differentiated “Pet insurance of champions” brand positioning and Telly award-winning campaign for AKC Pet Insurance, and mission, vision and values for enterprise pet insurance portfolio.

• Grew ticket sales/earned revenue 30+% by applying marketing and sales best practices used by national retailers. Oversaw team of 40.• Developed and trained organization in new customer experience model. Resulted in significant lift in key satisfaction metrics.• Delivered integrated marketing and sales plan for blockbuster Pompeii exhibition, surpassing stretch attendance and sales goals and exceeding pro forma metrics by nearly 25%. Replicated success with next exhibition, thereby earning world premiere for new T. rex.• Led development of business-building, Rocky Mountain Emmy award-winning creative campaign.

•Groundbreaking membership-based chiropractic retail concept: The Joint…the chiropractic place, with $100M+ in sales at retail and over 320 franchise and company units across 27 states.•Led national and local store marketing behind 30+% comp sales growth and 120+ new clinic openings. Helped develop S1 and management presentation, oversaw P.R./earned media in support of initial public offering. •Developed differentiated brand positioning leveraging personalized care delivered via convenient no-appointment, no-insurance model. Executed via robust asset library including TV/video, radio, outdoor, in-store collateral, digital display and social media assets and local marketing tool kits.•Conducted aggressive clinic and market-level testing to identify most effective tactics for new and existing markets. Winning tactics outperformed legacy plan by +10%. As part of optimized plan, digital and direct response efforts alone generated in excess of 40% of total new patients.•Delivered 1st ever national calendar and field marketing and new clinic plan templates. Supported record new patient counts for key company and franchise clinics.•Formed franchise advisory council and launched new field communication tools which enhanced franchisees’ understanding of and support for corporate programs.

•Number one pet products and services retailer in U.S. with $7B in sales across 1300 company-owned stores.•Led all marketing programs in support of $750M Services business, including Grooming, Boarding, Day Camp and Pet Training. Drove 20+% 2-year comp transaction and sales growth.•Conceived, tested and launched proprietary grooming Look Great Guarantee. Delivered a 4.5% lift test vs. control. Post-launch, supported sustained transaction growth. Majority of customers aware of the guarantee cite it as the reason they chose PetSmart Grooming.•Developed, qualified and internally launched new customer service model across our stores. Resulted in significant increase in key customer satisfaction metrics, and helped shape new CEO’s overall strategy for the enterprise.•Tripled eCommerce sales growth rate while maintaining contribution margin comparable to bricks and mortar stores. Helped architect early foundation for new Omni-Channel retail strategy, encompassing eCommerce, eInfluence and new capabilities.•Functional lead on VP Strategy team which oversaw prioritization of strategic initiatives, headcount and capacity for the enterprise.

•Second largest auto parts retailer in U.S. with $5.5B in sales across over 3400 company-owned stores•Led all brand marketing programs, including: consideration-driving and promotional advertising, new value proposition support, sponsorships, events and in-store. Partnered with merchant, B-to-B and e-commerce teams in driving traffic to stores, commercial parts team and web. Oversaw $64M+ budget and staff of 25.•Developed, qualified and internally launched new values-based, differentiating brand purpose. Generated unprecedented field and corporate support. Operationalized across the company, including: sales development, training and performance management.

• Number one mattress retailer in U.S. with $800M in sales across over 450 company-owned stores• Led all marketing programs for the Sleep Number bed and associated accessories, including: broad reach and direct response advertising, CRM, promotional and new product support, web and digital influence marketing and public relations behind $150M+ budget. Oversaw staff of 30.• Launched new strategic marketing campaign, generating +16% lift vs. balance of chain. Next evolution of this approach delivered sales plan for a critical market share period, despite worst macroeconomic conditions in brand’s history.• Achieved statistically significant increases in key brand equity attributes (awareness +4%, “a brand I love/like” +20%, aspiration (“fits with how I see myself”) +28%, consideration +23% and intent to purchase +142%) just 4 months after launch of new marketing campaign.

•Provider of automotive maintenance and repair services, selling $1B at retail, with $180M in franchising and related revenue across over 2500 locations worldwide. North American leader in brake and exhaust services•Oversaw all major marketing programs: Television, print, radio and online advertising; CRM (direct mail and email); consumer website; field marketing; dealer communications and yellow pages. Supervised $50M+ marketing budget, staff of 7, and efforts of 10 agencies. Partnered with Director of Service Marketing in developing promotions and new product quality and performance claims.•Launched new “Trust” positioning and marketing platform which drove comp sales growth and delivered substantial increases in key brand equity attributes (unaided brand awareness +53%, “Performs a wide range of services” +42%, “Experts” +28%, and “Trustworthy” +19%). Recognized with Effie, Echo and Latino Marketing Awards. •Led major new retail re-image of shop exterior and interior, including: proprietary design elements, expression of enhanced Trust positioning, and North American implementation plan. Re-imaged shops reported significant comp sales increases. Achieved goal of 85% of sites completed before year end.