Catherine Blais Email & Phone Number

Montreal, Qc, Ca

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Quebec City, Quebec, Ca

As a digital business and practice lead, I led a team of project managers and product owners, and was responsible for a business unit within Cossette's digital services department. My role was to ensure Cossette's digital products and experiences were executed effectively and efficiently, working closely with our client partners to understand business goals, and developing digital marketing strategies and platforms to achieve them. My experience was on both Quebec-specific and national initiatives, supporting integrated communications planning, defining omni-channel strategies, overseeing loyalty program strategy and CRM operations, and leading platform builds, digital brand redesigns and content migrations.

Quebec City, Quebec, Ca

Responsible for leading a team of digital product owners and project managers. In this role, I was responsible for the mentoring, growth and success of my team members, setting goals and objectives, and creating development roadmaps to achieve them. I provided strategic direction, thought leadership, and ongoing coaching, and worked closely with other department and leadership teams to ensure that our digital product services remain innovative and competitive.

Quebec City, Quebec, Ca

As a Digital Account Director, I was responsible for managing a portfolio of accounts, overseeing the development and execution of digital platforms and ecosystems, and the strategy and digital operations of loyalty programs, CRM and integrated marketing campaigns. My primary focus was to build strong client relationships, understand their business objectives, and provide strategic recommendations on how we can leverage digital channels and products to achieve their goals. I worked closely with our cross-functional and leadership teams to deliver innovative and effective solutions that drive results and exceed our clients' expectations.SAQ (Société des alcools du Québec), Alloprof, Quebec Toyota Dealer Association, Destination Canada, KDC/one, Travel Yukon and Government of Yukon, Loto-Québec, Ville de Répentigny

Montreal , Québec, Ca

As a senior client partner, my role was to oversee a client portfolio, advising on digital marketing, strategic planning, CX and product & experience design, and be responsible for the growth and profitability of these accounts. I also participated in business development initiatives, such as lead intake, RFP response and proposal development and presentations. Bombardier, Bombardier Business Aircraft, Aéroports de Montréal

New York, Ny, Us

The Mirum agency was absorbed through the merger of the Wunderman and J. Walter Thompson agencies in January 2020. My responsibilities and client portfolio as an account director therefore remained the same under the new Wunderman Thompson agency brand.Danone Canada, adidas, Dairy Farmers of Canada, TD Canada Trust, BRP, Lussier Dale Parizeau

São Paulo, Sp, Br

As an Account Director at Mirum agency, I was responsible for a portfolio of national accounts, leading and overseeing the development and implementation of integrated marketing campaigns using various traditional and digital channels, and website and mobile app development. Working closely with media and production agency partners, my role was to provide strategic recommendations for digital communications and experience design, execute digital campaign production (video, banners, media partner integrations, landing pages) and present post-campaign data analysis and performance recommendations.Danone Canada, adidas Women, Dairy Farmers of Canada, TD Canada Trust, BRP, Lussier Dale Parizeau

São Paulo, Sp, Br

- Responsible for the day to day management of client accounts within the agency and overseeing the execution of client initiatives to meet their business objectives. - Supervision of web development assignments and strategic interactive marketing plans. - Provides account management, customer relationship management, ongoing and timely client communications, and leads coordination of internal team and deliverables with PMO.

São Paulo, Sp, Br

- Primary daily point of client contact, maintaining focus on project-related communication and execution, financial management, risks and issues to ensure that quality deliverables are created and completed.- Implemented all tactical activities for specific account mandates, including managing feedback and trouble-shooting project-level issues, providing contact reports after client and internal meetings, and keeping clients up-to-date on all details throughout the project.- Monitored and reported on project-level financial performance.- Supported the Account Director and Account Supervisor in account planning activities.

Montreal, Quebec, Ca

- Responsible for developing and maintaining strong relationships with clients, marketing partners and industry stakeholders- Part of a cross-functional team contributing to the development, positioning, marketing and sale of new company products, services, and internal projects- Actively participated in product generation and development- Maintained in-depth understanding of clients’ business and objectives across marketing channels for the purpose of providing strategic leadership and identifying opportunities- Developed effective communication practices, ensuring a high level of professionalism in strategic client and industry-facing communications released in line with corporate objectives

Montreal, Quebec, Ca

- Provided clients with the support and strategies required to remain ahead in the digital space, primarily e-commerce and affiliate marketing- Maintained a high level of client satisfaction through project management, strategic communications, and customer service- Managed the integration of new clients- Primary point of contact for clients who required support for technical issues and general software usage questions- Assisted with testing and providing feedback to benefit product development

- Responsible for identifying opportunities and determining marketing needs in the fine dining and hospitality industry across Canada- Developed and maintained strong relationships with clients and stakeholders- Provided strategic content marketing support- Maintained daily and monthly reporting on sales & advertising revenue

New York, Ny, Us

Employed for three consecutive summers at MultiCorporaMay 2007 - Aug 2007May 2008 - Aug 2008May 2009 - Aug 2009

Bachelor Of Arts (B.A.), International Development Studies, Minors In Communications And African Studies

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics