Catherine B. Email & Phone Number

Lead global marketing projectsIncluding: start-up projects, monitor progress and budget, identify corrective actions, update the project plan and schedule. Plan and manage the integration process. Risk management, stakeholder management, review of deliverables and post-mortems.Evaluate and implement marketing improvement tools and project to ensure a higher quality and an increased productivity.Use financial analysis to develop value-based performance measures and valuation tools… Show more Lead global marketing projectsIncluding: start-up projects, monitor progress and budget, identify corrective actions, update the project plan and schedule. Plan and manage the integration process. Risk management, stakeholder management, review of deliverables and post-mortems.Evaluate and implement marketing improvement tools and project to ensure a higher quality and an increased productivity.Use financial analysis to develop value-based performance measures and valuation tools, manage project budgets, and assess past, current, and future projects.including run rate, cost implications of renewing contracts during negotiations and financial implications of changing business practices.Evaluate and produce follow-up reports for internal stakeholders. Identify, develop, and implement process improvements to meet business goals with regards to promotional cycles and inter-departmental collaboration flow.Lead and manage all efforts with regards to NAPA national promotional cycles for both B2B and B2C clienteles Ensure projects meet deadlines, and budgets by managing available resources, improving current workflows, problem solving, conflict resolution and risk management.Regularly lead project status meeting to ensures proper communication with stakeholders.Manage marketing program implementation in current store and store mergers and acquisitions.Develop strategies and carry out market studies to increase promotional sales and automotive relevance in the current market and environment.Develop promotional plans and implement specific promotions in conjunction with product staff to support sales growth.Postmortem and financial analytics, performance data and identifying trends for NAPA Autoparts promotional cycles and other marketing programsSupport the negotiation of supplier agreements with current or new suppliers to the UAP network, while respecting policies and procedures that govern UAP suppliers and protect UAP’s interest. Show less

Montreal, Quebec, Canada

Developing and implementing process improvements to meet business goals with regards to the flyer program and department flow for both the Product and Marketing team.Identity and manage resources for process improvement in all marketing programs.Planning and executing process improvement projects to ensure a higher quality Marketing program while reducing both the workload and time consumption of the various projects.Work with management to define the short-term and long-term… Show more Developing and implementing process improvements to meet business goals with regards to the flyer program and department flow for both the Product and Marketing team.Identity and manage resources for process improvement in all marketing programs.Planning and executing process improvement projects to ensure a higher quality Marketing program while reducing both the workload and time consumption of the various projects.Work with management to define the short-term and long-term objectives and potential gains for each marketing program.Determining project scope and schedule based on business needs and customer requirements (Stores, Clients and marketing team.)Improve the workflow with the product team on the flyer, on choice of retail products, and any project that involves their responseBecome a liaison with all departments involved in the monthly promotions and with store marketing projectsManage all efforts with regards to retail flyer creation and other marketing programs, such as POP materials (posters, price tags, etc), Digital Display program (in-store displays), On Air program (call waiting messages) and others.Ensure programs run on time by managing available resources and improving current workflows.Improve product decision process between marketing, product and procurement Promotional forecasting and Post Mortem analytics, performance data and identifying trends for retail flyer programs and other marketing programs in current development. Conducting Market research and planning marketing directions based on trends and consumer driven data. Contribute in a variety of projects from being one of the participants with defined responsibilities and tasks to coordinating the whole venture (assure coherence of efforts, timely execution and deployment). responsible for communication to the stores and regions on a variety of subjects including but not limited to promotions, news, program changes, merchandising guidelines. Show less

Montreal, Canada Area

• Support the launch of the company's new phase, and new marketing initiative.• Integrate and support the development of VR and AR into marketing material and concepts.• Manage projects, teams schedules and budgets• Create and coordinate all the marketing/sales collateral, including product specification sheets, product brochures, and sales presentations.• Lead and coordinate all external vendor communication.• Communications: press releases, media coordination, newsletters… Show more • Support the launch of the company's new phase, and new marketing initiative.• Integrate and support the development of VR and AR into marketing material and concepts.• Manage projects, teams schedules and budgets• Create and coordinate all the marketing/sales collateral, including product specification sheets, product brochures, and sales presentations.• Lead and coordinate all external vendor communication.• Communications: press releases, media coordination, newsletters and conferences.• Copyright all external and internal communications.• Create and organize company events and conferences for global audiences.• Create and coordinate appropriate presentations based on audiences and markets. (using traditional material and VR/AR)• Develop and maintain a high level of product and technical knowledge• Coordinate and generate media production including promotional videos, and VR/ AR projects.• Coordinate and manage trade shows (including marketing material, mailings, and overall organization.).• Remain acutely aware of the competitive landscape, industry trends and evolving standards to develop new product advancement strategies.• Website updates and Wordpress editing.• Social media management (Facebook, LinkedIn, Twitter, etc.).• Assist with upkeep and creation of internal business processes for the continuous improvement of the department.• Salesforce administration and management.• Collaborate with team members and other departments for the production of new products and features for RFP responses• Proofread and edit responses to ensure the quality of the final product is outstanding, ultimately producing highly persuasive RFPs• Develop and improve RFP response process: On a regular basis, add new content (Question/Answer pairs, graphics, supporting documents, etc.) to the knowledge base of standardized content to facilitate content reuse. Show less

Montreal, Canada Area

• Re-brand and support the launch of the company's new phase, new name and new logo.• Create and coordinate of all marketing/sales collateral, including product specification sheets, product brochures, sales presentations.• Create and organize company events and conferences for global audiences.• Create different marketing branches and plans for multiple client profiles (including security, government, and retail).• Open new markets by researching case uses and directing… Show more • Re-brand and support the launch of the company's new phase, new name and new logo.• Create and coordinate of all marketing/sales collateral, including product specification sheets, product brochures, sales presentations.• Create and organize company events and conferences for global audiences.• Create different marketing branches and plans for multiple client profiles (including security, government, and retail).• Open new markets by researching case uses and directing marketing collateral.• Understand and respond to incoming technical RFPs• Collaborate with team members and other departments for the production of new products and features for RFP response• Proofread and edit responses to ensure the quality of the final product is outstanding, ultimately producing highly persuasive RFPs• Develop and improve RFP response process: On a regular basis, add new content (Question/Answer pairs, graphics, supporting documents, etc.) to the knowledge base of standardized content to facilitate content reuse.• Develop and maintain a high level of product and technical knowledge• Sales operations and coordination of sales production.• Coordinate and respond to POs and create Contract Deliverables.• Coordinate and generate media production including promotional videos, etc.• Website updates and Word Press editing (spec sheets, news releases, announcements, etc.).• Social media management (Facebook, LinkedIn, Twitter, etc.).• Assist with upkeep and creation of product and training documentation for end-users.• Manage and organize tradeshows.• Communications: press releases, media coordination, newsletters and conferences.• Remain acutely aware of the competitive landscape, industry trends and evolving standards to develop new product advancement strategies.• Edit and create marketing material on Photoshop, Illustrator and InDesign.• Salesforce administration and management. Show less

Canada

• • Re-brand the company's marketing internationally to create a modern image that represents the company more accurately.• Coordinate and execute a large variety of digital marketing projects for Noramtec’s client portfolios.• Responsible for all of the marketing material across all the offices; • Redesigned business cards for all 9 Canadian offices, to recreate a uniform front.• Coordinate with web designers to create a new website to fit with the modern image and branding… Show more • • Re-brand the company's marketing internationally to create a modern image that represents the company more accurately.• Coordinate and execute a large variety of digital marketing projects for Noramtec’s client portfolios.• Responsible for all of the marketing material across all the offices; • Redesigned business cards for all 9 Canadian offices, to recreate a uniform front.• Coordinate with web designers to create a new website to fit with the modern image and branding that was established.• Maintain and modify the website content on a continual basis via WordPress.• Coordinate all external vendors (printers, designers, and IT)• Create social media pages and keep them up to date with the current trends and job postings• Train other members on the use of Social Media and Technological tools to help improve efficiency.• Manage accounts and negotiate contracts for clients and candidates and prepare contract proposals• Manage IT for all 9 Canadian offices, reducing IT cost.• Respond to government procurement RFPs• Build applicant sources by researching and contacting media, and internet sites, making presentations and maintaining rapport.• Determine applicant requirements by reviewing job description and job qualifications.• Attract applicants by placing job advertisements, using newsgroups and job sites.• Interview applicants, analyze responses and verify references.• Update job knowledge by participating in educational opportunities (reading professional publications, maintaining personal networks, and participating in professional organizations).• Train new staff and review recruitment strategies and processes to streamline company efforts. Show less

Bachelor Of Arts (Ba), Sociology And Psychology

With a minor in Marketing.

Graduated; Honours Social Science, Psychology, Sociology, Statistic, Research, Science, Honors Program

Studied in the Honors program: Sociology, Psychology, Economics, Mathematics, Statistics, Research and History.